{"id":1169,"date":"2018-11-28T18:39:19","date_gmt":"2018-11-28T17:39:19","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=1169"},"modified":"2018-11-28T18:40:43","modified_gmt":"2018-11-28T17:40:43","slug":"czech-superbrands","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/czech-superbrands\/","title":{"rendered":"Czech Superbrands"},"content":{"rendered":"<h1>Czech Superbrands za \u00fa\u010dasti prezidnetky \u010cMS Jitky Vysekalov\u00e9 v porot\u011b<\/h1>\n<p><img decoding=\"async\" class=\"\" src=\"https:\/\/www.czechsuperbrands.com\/image.php?img=219&amp;t=tartalom2\" alt=\"\" width=\"167\" height=\"111\"><\/p>\n<p><u><strong>Program Superbrands<\/strong><\/u><\/p>\n<p>Superbrands je nejuzn\u00e1van\u011bj\u0161\u00ed nez\u00e1vislou glob\u00e1ln\u00ed autoritou v oblasti hodnocen\u00ed a oce\u0148ov\u00e1n\u00ed obchodn\u00edch zna\u010dek. Titul Supebrands je znakem speci\u00e1ln\u00edho postaven\u00ed a uzn\u00e1n\u00edm vynikaj\u00edc\u00edho postaven\u00ed zna\u010dky na lok\u00e1ln\u00edm trhu. Pe\u010de\u0165 Superbrands z\u00edskaj\u00ed zna\u010dky s vynikaj\u00edc\u00ed pov\u011bst\u00ed \u2013 z\u00e1kazn\u00edci si s nimi spojuj\u00ed v\u00fdznamn\u00e9 hodnoty a maj\u00ed k nim osobn\u00ed vztah. Od sv\u00e9ho vzniku ve Velk\u00e9 Brit\u00e1nii si projekt z\u00edskal celosv\u011btov\u00e9 uzn\u00e1n\u00ed a dnes je <a href=\"http:\/\/www.superbrands.com\/\">cena Superbrands<\/a> uzn\u00e1v\u00e1na jako speci\u00e1ln\u00ed ocen\u011bn\u00ed, kter\u00e9 na z\u00e1klad\u011b sjednocen\u00fdch krit\u00e9ri\u00ed a metod ka\u017edoro\u010dn\u011b identifikuje nejlep\u0161\u00ed z nejlep\u0161\u00edch zna\u010dek v t\u00e9m\u011b\u0159 90 st\u00e1tech na p\u011bti kontinentech.<\/p>\n<p><u><strong>Kdo z\u00edsk\u00e1v\u00e1 titul Superbrands<\/strong><\/u><\/p>\n<p>Ud\u011blen\u00ed titulu Superbrands dan\u00e9ho roku p\u0159edch\u00e1z\u00ed v\u00edcekolov\u00e9 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed. Do programu Superbrands se jednotliv\u00e9 zna\u010dky nem\u016f\u017eou p\u0159ihl\u00e1sit. P\u0159i nominaci se vych\u00e1z\u00ed z datab\u00e1ze v\u0161ech registrovan\u00fdch obchodn\u00edch trade-mark zna\u010dek, kterou pro tento \u00fa\u010del uvoln\u00ed \u00da\u0159ad pr\u016fmyslov\u00e9ho vlastnictv\u00ed. Spole\u010dnost Bisnode, p\u0159edn\u00ed sv\u011btov\u00fd poskytovatel obchodn\u00edch informac\u00ed, na z\u00e1klad\u011b obchodn\u00edch dat a v\u00fdsledk\u016f vytvo\u0159\u00ed seznam nominovan\u00fdch kandid\u00e1t\u016f. Dal\u0161\u00edm krokem je spot\u0159ebitelsk\u00fd pr\u016fzkum, jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch prvk\u016f v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed, v r\u00e1mci kter\u00e9ho agentura GfK Czech Republic na z\u00e1klad\u011b zn\u00e1mosti a obliby z\u00fa\u017e\u00ed v\u00fdb\u011br na seznam semifinalist\u016f. Kone\u010dn\u00e9 slovo p\u0159i ud\u011blov\u00e1n\u00ed titul\u016f Superbrands v dan\u00e9m roce m\u00e1 odborn\u00e1 komise Brand Council. Na konci hodnot\u00edc\u00edho procesu z\u00edsk\u00e1vaj\u00ed spot\u0159ebitelsk\u00e9 zna\u010dky oce\u0148\u011bn\u00ed Superbrands, podnikatelsk\u00fdm zna\u010dk\u00e1m je ud\u011blen titul Business Superbrands.<\/p>\n<p><strong><u>Superbrands \u010cesk\u00e1 republika<\/u><\/strong><\/p>\n<p>Program Superbrands obnovil sv\u00e9 p\u016fsoben\u00ed v \u010cesk\u00e9 republice v roce 2013. Od roku 2014 jsou zna\u010dky vyhodnocov\u00e1ny nejen v kategorii spot\u0159ebitelsk\u00fdch, ale tak\u00e9 v oblasti podnikatelsk\u00fdch \u010di pr\u016fmyslov\u00fdch (B2B) zna\u010dek. Zat\u00edmco prvn\u00ed z nich jsou ve\u0159ejn\u011b zn\u00e1m\u00e9 a spot\u0159ebitel\u00e9 se s nimi setk\u00e1vaj\u00ed den co den v maloobchodn\u00edm sektoru \u010di sektoru slu\u017eeb, podnikatelsk\u00e9 zna\u010dky jsou d\u016fle\u017eit\u00fdmi hr\u00e1\u010di ve specializovan\u00fdch odv\u011btv\u00edch pr\u016fmyslu, zem\u011bd\u011blstv\u00ed a obchodu. Spot\u0159ebitelsk\u00e9 a podnikatelsk\u00e9 Superbrands dan\u00e9ho roku p\u0159edstavuj\u00ed absolutn\u00ed \u0161pi\u010dku mezi konkurenc\u00ed. Titulem Superbrands vyslovujeme obdiv a skl\u00e1d\u00e1me up\u0159\u00edmnou poctu jejim v\u00fdsledk\u016fm v oblasti budov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00e9 zna\u010dky. &nbsp;Nejd\u016fle\u017eit\u011bj\u0161\u00edm c\u00edlem organizace Superbrands je nejen vzd\u00e1t hold nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm zna\u010dk\u00e1m v oblasti brandingu, ale tak\u00e9 uv\u00e9st do st\u0159edu pozornosti spot\u0159ebitel\u016f a odborn\u00e9 ve\u0159ejnosti mimo\u0159\u00e1dn\u011b siln\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu a prezentovat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed pro \u00fa\u010dastn\u00edky trhu, kte\u0159\u00ed by se r\u00e1di rozv\u00edjeli a inspirovali od nejlep\u0161\u00edch. Za t\u00edmto \u00fa\u010delem po\u0159\u00e1d\u00e1 organizace Superbrands pro ocen\u011bn\u00e9 zna\u010dky ka\u017edoro\u010dn\u011b spole\u010dn\u00fd PR a medi\u00e1ln\u00ed program, do kter\u00e9ho jsou pozv\u00e1ny v\u00fdhradn\u011b zna\u010dky ocen\u011bn\u00e9 titulem Superbrands a Business Superbrands dan\u00e9ho roku.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.czechsuperbrands.com\/yearbook.php?ev=2016\">Ro\u010denka Superbrands<\/a><\/li>\n<li>Pr\u016fzkum trhu<\/li>\n<li>Medi\u00e1ln\u00ed kampa\u0148<\/li>\n<li><a href=\"http:\/\/www.czechsuperbrands.com\/superbrands.php?k=16&amp;id=293\">Tribute Event<\/a><\/li>\n<li><a href=\"http:\/\/czechsuperbrands.com\/tv\/SBTV_Brochure_czech.pdf\">Superbrands TV<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Czech Superbrands za \u00fa\u010dasti prezidnetky \u010cMS Jitky Vysekalov\u00e9 v porot\u011b Program Superbrands Superbrands je nejuzn\u00e1van\u011bj\u0161\u00ed nez\u00e1vislou glob\u00e1ln\u00ed autoritou v oblasti hodnocen\u00ed a oce\u0148ov\u00e1n\u00ed obchodn\u00edch zna\u010dek. Titul Supebrands je znakem speci\u00e1ln\u00edho postaven\u00ed a uzn\u00e1n\u00edm vynikaj\u00edc\u00edho postaven\u00ed zna\u010dky na lok\u00e1ln\u00edm trhu. Pe\u010de\u0165 Superbrands z\u00edskaj\u00ed zna\u010dky s vynikaj\u00edc\u00ed pov\u011bst\u00ed \u2013 z\u00e1kazn\u00edci si s nimi spojuj\u00ed v\u00fdznamn\u00e9 hodnoty a &#8230; <a title=\"Czech Superbrands\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/czech-superbrands\/\" aria-label=\"V\u00edce na Czech Superbrands\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1169"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":1,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1169\/revisions"}],"predecessor-version":[{"id":1171,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1169\/revisions\/1171"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}