{"id":1232,"date":"2018-11-29T16:35:20","date_gmt":"2018-11-29T15:35:20","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=1232"},"modified":"2019-02-13T14:09:05","modified_gmt":"2019-02-13T13:09:05","slug":"2018-2","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/2018-2\/","title":{"rendered":"2018"},"content":{"rendered":"
\n
\n

Hlavn\u00ed v\u00fdbor \u010cMS bilancoval<\/strong><\/h2>\n

Rok se s rokem se\u0161el a op\u011bt je tu prosinec. Krom\u011b p\u0159edv\u00e1no\u010dn\u00edch radov\u00e1nek a napjat\u00e9ho o\u010dek\u00e1v\u00e1n\u00ed nejv\u011bt\u0161\u00edch sv\u00e1tk\u016f v roce nast\u00e1v\u00e1 i \u010das bilancov\u00e1n\u00ed. V \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong> se ho nikdo neboj\u00ed. V\u0161ichni cel\u00fd rok d\u011blali, co mohli, vyvarovali se p\u0159e\u0161lap\u016f a un\u00e1hlen\u00fdch rozhodnut\u00ed, a vyplatilo se.
\nV\u00fdsledky hodnotil 12. 12. 2018 <\/strong>odpoledne i hlavn\u00ed v\u00fdbor Spole\u010dnosti<\/strong>. \u00da\u010dast byla hojn\u00e1, n\u00e1lada slavnostn\u00ed a radostn\u00e1, zpr\u00e1va o \u010dinnosti<\/strong> vysoce hodnocena, zpr\u00e1va o hospoda\u0159en\u00ed<\/strong> pot\u011b\u0161iteln\u00e1. Region\u00e1ln\u00ed kluby<\/strong> i profesn\u00ed Klub u\u010ditel\u016f marketingu<\/strong> funguj\u00ed, \u010dasopis Marketing a komunikace<\/strong> jako jeden z posledn\u00edch vysoce odborn\u00fdch ti\u0161t\u011bn\u00fdch periodik st\u00e1le vych\u00e1z\u00ed a vypad\u00e1 dob\u0159e – co v\u00edc si p\u0159\u00e1t. To rozhodn\u011b nen\u00ed m\u00e1lo v pohledu za uplynul\u00fdmi dvan\u00e1cti m\u011bs\u00edci a takov\u00fdto stav sk\u00fdt\u00e1 i ur\u010dit\u00fd optimistick\u00fd pohled do budoucna.
\nV\u017edycky je co zlep\u0161ovat a plat\u00ed to i o \u010dinnosti \u010cMS<\/strong>. U\u017e nyn\u00ed se p\u0159ipravuje dal\u0161\u00ed ro\u010dn\u00edk sout\u011b\u017ee Market\u00e9r roku<\/strong>, a pracuje se na celoro\u010dn\u00ed koncepci \u010dasopisu M+K<\/strong>. Zv\u00fd\u0161en\u00e1 pozornost je v\u011bnov\u00e1na i komunikaci s \u010dlenskou z\u00e1kladnou<\/strong>, kter\u00e1 m\u00e1 zv\u00fdhodn\u011bn\u00e9 podm\u00ednky pro \u00fa\u010dast na semin\u00e1\u0159\u00edch<\/strong>, konferenc\u00edch<\/strong> a v\u0161ech odborn\u00fdch akc\u00edch<\/strong> v\u010detn\u011b veletrh\u016f<\/strong> po\u0159\u00e1dan\u00fdch \u010cMS i jej\u00edmi partnery<\/strong>.
\nPro zkvalitn\u011bn\u00ed a roz\u0161\u00ed\u0159en\u00ed \u010dinnosti \u010cMS<\/strong> byl do hlavn\u00edho v\u00fdboru<\/strong> a do prezidia \u010cMS<\/strong> kooptov\u00e1n pan JUDr. Ale\u0161 Jank\u016f<\/strong>.
\nDiskuse<\/strong>, kter\u00e1 setk\u00e1n\u00ed uzav\u00edrala, byla bohat\u00e1 a plodn\u00e1. Vytvo\u0159ila d\u016fstojnou te\u010dku<\/strong> za celoro\u010dn\u00ed \u010dinnost\u00ed organizace, jej\u00ed\u017e podrobnou zpr\u00e1vu o \u010dinnosti<\/strong> naleznete zde: zpr\u00e1va o \u010dinnosti \u010cMS za II. pol. 2018<\/a><\/p>\n

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\"\"<\/a>  <\/a>\"\"<\/a>  <\/a>\"\"<\/a><\/p>\n

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\"\"<\/a> <\/a> \"\"<\/a>  <\/a><\/p>\n

\"\"<\/a>  \"\"<\/a><\/p>\n<\/div>\n

\u010cervnov\u00e9 zased\u00e1n\u00ed hlavn\u00edho v\u00fdboru \u010cMS<\/strong><\/h2>\n

Dne 6. 6. 2018<\/strong> v odpoledn\u00edch hodin\u00e1ch zasedal v salonku Klubu L\u00e1vka na Novotn\u00e9ho l\u00e1vce v Praze 1 hlavn\u00ed v\u00fdbor \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>. Na programu pravideln\u00e9ho p\u016flro\u010dn\u00edho zased\u00e1n\u00ed bylo jako obvykle projedn\u00e1n\u00ed zpr\u00e1vy o \u010dinnosti<\/strong> za prvn\u00ed pololet\u00ed 2018<\/strong>, zpr\u00e1vy o pr\u016fb\u011bhu a v\u00fdsledc\u00edch sout\u011b\u017ee Market\u00e9r roku 2017<\/strong>, zpr\u00e1vy o hospoda\u0159en\u00ed, schv\u00e1len\u00ed \u00fa\u010detn\u00ed z\u00e1v\u011brky za rok 2017 a<\/strong> informace z\u00e1stupc\u016f region\u00e1ln\u00edch klub\u016f<\/strong> o jejich aktivit\u00e1ch.
\n<\/strong>Prezidentka \u010cMS Jitka Vysekalov\u00e1<\/strong> tak\u00e9 informovala o person\u00e1ln\u00ed zm\u011bn\u011b v Region\u00e1ln\u00edm klubu Ostrava<\/strong>. Pan\u00ed Cilka Klevarov\u00e1<\/strong> p\u0159edala po dlouholet\u00e9, velmi aktivn\u00ed pr\u00e1ci v \u010dele veden\u00ed RKO pomysln\u00e9 \u017eezlo mlad\u0161\u00edmu kolegovi a spolupracovn\u00edkovi panu Miloslavu Cv\u00e1\u010dkovi<\/strong>. P\u0159i t\u00e9to p\u0159\u00edle\u017eitosti byl pan\u00ed Cec\u00edlii Klevarov\u00e9 <\/strong>zasl\u00e1n diplom prezidia \u010cMS<\/strong>.<\/strong><\/p>\n

N\u00e1sledovala bohat\u00e1 diskuse a voln\u00e1 z\u00e1bava, kter\u00e1 zm\u011bnila form\u00e1ln\u00ed zased\u00e1n\u00ed v p\u0159\u00edjemn\u00e9 p\u0159\u00e1telsk\u00e9, t\u00e9m\u011b\u0159 letn\u00ed odpoledne. Mluvilo se o \u010dasopise<\/strong>, webov\u00fdch str\u00e1nk\u00e1ch<\/strong>, region\u00e1ln\u00edch specifik\u00e1ch<\/strong>, studentech i kantorech<\/strong> a tak\u00e9 o bl\u00ed\u017e\u00edc\u00ed se podzimn\u00ed sez\u00f3n\u011b s vyhl\u00eddkou pravideln\u00e9ho semin\u00e1\u0159e <\/strong>i slavnostn\u00edho odpoledne certifikac\u00ed<\/strong> a jejich prolongac\u00ed<\/strong>.<\/p>\n

Zn\u011bn\u00ed cel\u00e9 zpr\u00e1vy o \u010dinnosti naleznete zde:
\n Zpr\u00e1va o \u010dinnosti za I. pol. 2018<\/a><\/p>\n

\"1\"<\/a>  <\/a>\"4\"<\/a>  \"99\"<\/p>\n

\"9\"<\/a>  \"10\"  <\/a>\"2\"<\/p>\n

\"8\"<\/a> <\/a> \"12\"  <\/a>\"98\"<\/a><\/p>\n

\"7\"<\/a>  <\/a>\"11\"<\/a>  \"6\"<\/a><\/p>\n

  <\/a><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hlavn\u00ed v\u00fdbor \u010cMS bilancoval Rok se s rokem se\u0161el a op\u011bt je tu prosinec. Krom\u011b p\u0159edv\u00e1no\u010dn\u00edch radov\u00e1nek a napjat\u00e9ho o\u010dek\u00e1v\u00e1n\u00ed nejv\u011bt\u0161\u00edch sv\u00e1tk\u016f v roce nast\u00e1v\u00e1 i \u010das bilancov\u00e1n\u00ed. V \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti se ho nikdo neboj\u00ed. V\u0161ichni cel\u00fd rok d\u011blali, co mohli, vyvarovali se p\u0159e\u0161lap\u016f a un\u00e1hlen\u00fdch rozhodnut\u00ed, a vyplatilo se. V\u00fdsledky hodnotil 12. 12. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1232"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=1232"}],"version-history":[{"count":8,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1232\/revisions"}],"predecessor-version":[{"id":2656,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1232\/revisions\/2656"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}