{"id":125,"date":"2018-10-09T20:26:48","date_gmt":"2018-10-09T18:26:48","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=125"},"modified":"2019-02-03T23:24:30","modified_gmt":"2019-02-03T22:24:30","slug":"mezinarodni-kontakty","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/spoluprace\/mezinarodni-kontakty\/","title":{"rendered":"Mezin\u00e1rodn\u00ed kontakty"},"content":{"rendered":"<h2><strong><span style=\"color: #3366ff;\">Esomar&nbsp;&nbsp;&nbsp;<\/span><\/strong><\/h2>\n<h2><strong><span style=\"color: #3366ff;\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-2508\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/02\/esomar-300x104.jpg\" alt=\"\" width=\"530\" height=\"184\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/02\/esomar-300x104.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/02\/esomar-75x26.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/02\/esomar.jpg 434w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/span><\/strong><a title=\"Esomar logo\" href=\"http:\/\/archiv2018.cms-cma.cz\/photogallery\/view\/1347988680-esomarmembercmyk.jpg\" rel=\"lightbox\"><img decoding=\"async\" class=\"alignright\" title=\"Esomar logo\" src=\"http:\/\/archiv2018.cms-cma.cz\/photogallery\/view\/1347988680-esomarmembercmyk.jpg\" alt=\"Esomar logo\" width=\"141\" height=\"143\"><\/a><\/h2>\n<h3><strong>ESOMAR je sv\u011btov\u00e1 organizace, kter\u00e1 zaji\u0161\u0165uje podm\u00ednky pro kvalitn\u011bj\u0161\u00ed v\u00fdzkum trh\u016f, z\u00e1kazn\u00edk\u016f a spole\u010dnost\u00ed.<\/strong><\/h3>\n<h4>Se 4000 \u010dleny ve 100 zem\u00edch je c\u00edlem <strong>Esomaru<\/strong> zvy\u0161ovat hodnotu v\u00fdzkumu trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed objas\u0148ov\u00e1n\u00edm praktick\u00fdch probl\u00e9m\u016f a p\u0159in\u00e1\u0161en\u00edm efektivn\u00edch rozhodnut\u00ed.<\/h4>\n<h4><strong>ESOMAR<\/strong> byl zalo\u017een\u00fd v roce 1948. V\u0161ichni \u010dlenov\u00e9 Esomaru, obdobn\u011b i kontakty na spole\u010dnosti, jsou veden\u00e9 v Seznamu Esomaru. \u010clenov\u00e9 souhlasili s dodr\u017eov\u00e1n\u00edm <strong>ICC\/ESOMAR<\/strong> &#8211; mezin\u00e1rodn\u00edho kodexu praktik marketingov\u00fdch a soci\u00e1ln\u00edch v\u00fdzkum\u016f (International Code of Marketing and Social Research Practice), kter\u00e9 byly spole\u010dn\u011b sestaven\u00e9 <strong>Esomarem a Mezin\u00e1rodn\u00ed obchodn\u00ed komorou<\/strong> (International Chamber of Commerce) a byly schv\u00e1len\u00e9 vrchn\u00edmi org\u00e1ny po cel\u00e9m sv\u011bt\u011b.<\/h4>\n<h3><strong><span style=\"color: #3366ff;\">Stanovy Esomaru<\/span><a title=\"\" href=\"http:\/\/archiv2018.cms-cma.cz\/photogallery\/view\/1325551148-herzmann-maly.jpg\" rel=\"lightbox\"><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/archiv2018.cms-cma.cz\/photogallery\/view\/1325551148-herzmann-maly.jpg\" alt=\"\" width=\"150\"><\/a><\/strong><\/h3>\n<h4><strong>Z\u00e1m\u011brem spole\u010dnosti je:<\/strong><br \/>\nMezin\u00e1rodn\u00ed podpora rozvoje marketingu, v\u00fdzkumu trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed, ocen\u011bn\u00ed v\u011bdeck\u00e9 snahy jako d\u016fle\u017eit\u00e9ho z\u00e1kladu pro efektivn\u00ed rozhodnut\u00ed v managementu ve ve\u0159ejn\u00e9m i soukrom\u00e9m sektoru.<br \/>\nPodpora profesion\u00e1ln\u00edch z\u00e1jm\u016f \u010dlen\u016f, kdekoliv s\u00eddli \u010di vykon\u00e1vaj\u00ed \u010dinnost.<br \/>\nDoporu\u010duje nejvy\u0161\u0161\u00ed odborn\u00e9 standardy a \u00farovn\u011b profesion\u00e1ln\u00edho \u0159\u00edzen\u00ed mezi \u010dleny.<br \/>\nUstanovuje Mezin\u00e1rodn\u00ed etick\u00fd kodex praktik marketingov\u00fdch a soci\u00e1ln\u00edch v\u00fdzkum\u016f.<br \/>\nStuduje a doporu\u010duje n\u00e1rodn\u00ed \/ mezin\u00e1rodn\u00ed legislativu a judikaturu.<br \/>\nZabezpe\u010duje finan\u010dn\u00ed prost\u0159edky na semin\u00e1\u0159e, kongresy, setk\u00e1n\u00ed, publikace a jin\u00e9 aktivity, pomoc\u00ed kter\u00fdch v\u0161ichni \u010dlenov\u00e9 zvy\u0161uj\u00ed svoje v\u011bdomosti, roz\u0161i\u0159uj\u00ed si zku\u0161enosti a zlep\u0161uj\u00ed svoji profesion\u00e1ln\u00ed \u00farove\u0148.<br \/>\nV\u011bnuje se v\u0161em aktivit\u00e1m, kter\u00e9 berou do \u00favahy z\u00e1jem \u010dlen\u016f.<\/h4>\n<h3><strong>Kontakt<\/strong><\/h3>\n<p><strong>ESOMAR EUROCENTER<\/strong> 2 Barbara Strozzilaan 384 1083 HN Amsterdam The Netherlands<br \/>\ntel. 0031205897800 <a href=\"mailto:customerservice@esomar.org\" target=\"_blank\" rel=\"noopener\">customerservice@esomar.org<\/a><\/p>\n<p>Informace o \u010dinnosti organizace <strong>ESOMAR<\/strong> najdete tak\u00e9 na<br \/>\n<a href=\"http:\/\/www.portal-spolecnost.cz\/aktuality-informace\/media-a-informace\/esomar\">http:\/\/www.portal-spolecnost.cz\/aktuality-informace\/media-a-informace\/esomar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esomar&nbsp;&nbsp;&nbsp; ESOMAR je sv\u011btov\u00e1 organizace, kter\u00e1 zaji\u0161\u0165uje podm\u00ednky pro kvalitn\u011bj\u0161\u00ed v\u00fdzkum trh\u016f, z\u00e1kazn\u00edk\u016f a spole\u010dnost\u00ed. Se 4000 \u010dleny ve 100 zem\u00edch je c\u00edlem Esomaru zvy\u0161ovat hodnotu v\u00fdzkumu trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed objas\u0148ov\u00e1n\u00edm praktick\u00fdch probl\u00e9m\u016f a p\u0159in\u00e1\u0161en\u00edm efektivn\u00edch rozhodnut\u00ed. ESOMAR byl zalo\u017een\u00fd v roce 1948. V\u0161ichni \u010dlenov\u00e9 Esomaru, obdobn\u011b i kontakty na spole\u010dnosti, jsou veden\u00e9 v &#8230; <a title=\"Mezin\u00e1rodn\u00ed kontakty\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/spoluprace\/mezinarodni-kontakty\/\" aria-label=\"V\u00edce na Mezin\u00e1rodn\u00ed kontakty\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":45,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/125"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":8,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/125\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/125\/revisions\/2515"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/45"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}