{"id":384,"date":"2018-10-15T12:49:39","date_gmt":"2018-10-15T10:49:39","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=384"},"modified":"2019-10-02T14:47:01","modified_gmt":"2019-10-02T12:47:01","slug":"proc-byt-clenem","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/uvod\/proc-byt-clenem\/","title":{"rendered":"\u010cLENOV\u00c9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"384\" class=\"elementor elementor-384\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c9a3a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c9a3a44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a90e8\" data-id=\"93a90e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288b90c7 elementor-widget elementor-widget-text-editor\" data-id=\"288b90c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #3366ff;\"><strong>Pro\u010d se st\u00e1t \u010dlenem \u010cMS?\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0\u00a0\u00a0<br \/><\/strong><\/span><\/h2><h3>D\u016fvod\u016f k takov\u00e9mu kroku m\u016f\u017ee b\u00fdt hned n\u011bkolik, ale na jejich konci bude v\u017edy spole\u010dn\u00fd c\u00edl. <strong>\u010clenstv\u00ed v \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong> znamen\u00e1 b\u00fdt sou\u010d\u00e1st\u00ed kolektivu odborn\u00edk\u016f, pro kter\u00e9 je <strong>marketing<\/strong> nejen denn\u00ed pr\u00e1ce a <strong>celo\u017eivotn\u00ed aktivita<\/strong>, ale tak\u00e9 <strong>kon\u00ed\u010dek<\/strong> a <strong>kreativita<\/strong> p\u0159in\u00e1\u0161ej\u00edc\u00ed st\u00e1le n\u011bco nov\u00e9ho, inspiruj\u00edc\u00edho pro dal\u0161\u00ed slo\u017eit\u00e9 cesty. <strong>\u010cMS<\/strong> je t\u00edm bodem, kde se snahy a z\u00e1jmy market\u00e9r\u016f soust\u0159e\u010fuj\u00ed, kde je vytv\u00e1\u0159ena spole\u010dn\u00e1 platforma pro kontakty a v\u00fdm\u011bnu nabyt\u00fdch zku\u0161enost\u00ed.<\/h3><h3>Pokud bychom cht\u011bli stru\u010dn\u011b verbalizovat hlavn\u00ed v\u00fdhody \u010dlenstv\u00ed, zvolili bychom na v\u00fd\u0161e polo\u017eenou ot\u00e1zku n\u00e1sleduj\u00edc\u00ed odpov\u011bdi:<\/h3><h3><strong>Proto\u017ee z\u00edsk\u00e1te<\/strong><\/h3><ul><li><h3>mo\u017enost <strong>prohlubovat a roz\u0161i\u0159ovat znalosti<\/strong>, <strong>kontakty a zku\u0161enosti<\/strong> v r\u00e1mci sv\u00e9 specializace nebo profesn\u00edho z\u00e1jmu \u00fa\u010dast\u00ed <strong>v klubech \u010cMS<\/strong>, <strong>na konferenc\u00edch<\/strong> a <strong>semin\u00e1\u0159\u00edch<\/strong><\/h3><\/li><li><h3>mo\u017enost \u00fa\u010dastnit se <strong>marketingov\u00e9ho d\u011bn\u00ed<\/strong> a pr\u00e1ce spole\u010dnosti p\u0159\u00edmo v regionu prost\u0159ednictv\u00edm <strong>region\u00e1ln\u00edch klub\u016f \u010cMS<\/strong><\/h3><\/li><li><h3>speci\u00e1ln\u00ed mo\u017enost pro odborn\u00edky z akademick\u00e9 sf\u00e9ry z\u00fa\u010dastnit se pr\u00e1ce <strong>Klubu u\u010ditel\u016f marketingu<\/strong><\/h3><\/li><li><h3>platformu pro vz\u00e1jemnou v\u00fdm\u011bnu informac\u00ed a zku\u0161enost\u00ed z marketingov\u00e9 praxe \u2013 \u010dasopis<strong> Marketing &amp; Komunikace<\/strong> vyd\u00e1van\u00fd <strong>\u010cMS<\/strong> pro \u010dleny i dal\u0161\u00ed z\u00e1jemce o marketing; \u010dasopis vych\u00e1z\u00ed \u010dtvrtletn\u011b<\/h3><\/li><li><h3>mo\u017enost z\u00fa\u010dastnit se <strong>konferenc\u00ed a semin\u00e1\u0159\u016f<\/strong> po\u0159\u00e1dan\u00fdch <strong>\u010cMS<\/strong> i <strong>partnersk\u00fdmi organizacemi<\/strong> za v\u00fdrazn\u00e9 <strong>slevy<\/strong><\/h3><\/li><li><h3>mo\u017enost zapojit se aktivn\u011b do sout\u011b\u017ee <strong>Market\u00e9r roku<\/strong> po\u0159\u00e1dan\u00e9 pravideln\u011b <strong>\u010cMS<\/strong><\/h3><\/li><li><h3>prostor pro <strong>z\u00edsk\u00e1v\u00e1n\u00ed<\/strong> a operativn\u00ed <strong>v\u00fdm\u011bnu informac\u00ed<\/strong> prost\u0159ednictv\u00edm <strong>webov\u00fdch str\u00e1nek \u010cMS<\/strong><\/h3><\/li><li><h3>mo\u017enost vyu\u017e\u00edvat <strong>p\u0159\u00edru\u010dn\u00ed knihovnu marketingov\u00e9 literatury<\/strong> vybavenou jak kni\u017en\u00edmi publikacemi, tak \u0159adou periodick\u00fdch titul\u016f<\/h3><\/li><li><h3>mo\u017enost vyu\u017e\u00edvat <strong>kontakt\u016f s marketingov\u00fdmi organizacemi<\/strong> v zahrani\u010d\u00ed pro z\u00edsk\u00e1n\u00ed nov\u00fdch zku\u0161enost\u00ed \u010di poznatk\u016f; <strong>\u010cMS<\/strong> udr\u017euje kontakty s <strong>Evropsk\u00fdm sdru\u017een\u00edm pro v\u00fdzkum trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed (ESOMAR)<\/strong> a usiluje o dal\u0161\u00ed rozvoj v t\u00e9to oblasti<\/h3><\/li><li><h3><strong>certifikaci marketingov\u00fdch odborn\u00edk\u016f<\/strong> na z\u00e1klad\u011b praktick\u00fdch v\u00fdsledk\u016f prok\u00e1zan\u00fdch p\u0159edlo\u017een\u00edm vlastn\u00edch prac\u00ed a publika\u010dn\u00ed \u010dinnosti, osobn\u00ed prezentace a p\u0159\u00edpadn\u011b vy\u017e\u00e1dan\u00fdch referenc\u00ed<\/h3><\/li><\/ul><h2><strong><img decoding=\"async\" class=\"wp-image-158 alignleft\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2018\/09\/cms.png\" alt=\"\" width=\"92\" height=\"92\" \/> <\/strong><strong><img decoding=\"async\" class=\"wp-image-1224 alignleft\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2018\/11\/logo-certifikace-298x300.jpg\" alt=\"\" width=\"101\" height=\"102\" \/><\/strong><strong> <img decoding=\"async\" class=\"wp-image-139 alignleft\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2018\/10\/marketer-241x300.jpg\" alt=\"\" width=\"84\" height=\"104\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2018\/10\/marketer-241x300.jpg 241w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2018\/10\/marketer.jpg 300w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/strong><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1631\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/01\/mk0-300x113.jpg\" alt=\"\" width=\"366\" height=\"138\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/01\/mk0-300x113.jpg 300w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/01\/mk0-75x28.jpg 75w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/01\/mk0-768x288.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/01\/mk0.jpg 800w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/strong><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3188\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka-212x300.jpg\" alt=\"\" width=\"95\" height=\"135\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka-212x300.jpg 212w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka-71x100.jpg 71w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka-768x1086.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka-724x1024.jpg 724w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/04\/MaK_1-2019_ob\u00e1lka.jpg 1240w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3453\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1-212x300.jpg\" alt=\"\" width=\"95\" height=\"134\" srcset=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1-212x300.jpg 212w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1-71x100.jpg 71w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1-768x1086.jpg 768w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1-724x1024.jpg 724w, https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/07\/MaK_2-2019_titulka-web-1.jpg 1240w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3525\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2019\/09\/MaK_3-2019_Titulka-web-212x300.jpg\" alt=\"\" width=\"95\" height=\"134\" \/><\/p><div>\u00a0<\/div><h2>\u00a0<\/h2><h2><strong>\u00a0<\/strong><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pro\u010d se st\u00e1t \u010dlenem \u010cMS?\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0\u00a0\u00a0 D\u016fvod\u016f k takov\u00e9mu kroku m\u016f\u017ee b\u00fdt hned n\u011bkolik, ale na jejich konci bude v\u017edy spole\u010dn\u00fd c\u00edl. \u010clenstv\u00ed v \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti znamen\u00e1 b\u00fdt sou\u010d\u00e1st\u00ed kolektivu odborn\u00edk\u016f, pro kter\u00e9 je marketing nejen denn\u00ed pr\u00e1ce a celo\u017eivotn\u00ed aktivita, ale tak\u00e9 kon\u00ed\u010dek a &#8230; <a title=\"\u010cLENOV\u00c9\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/uvod\/proc-byt-clenem\/\" aria-label=\"V\u00edce na \u010cLENOV\u00c9\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":11,"menu_order":110,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/384"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":18,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/384\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/384\/revisions\/3555"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}