{"id":3933,"date":"2020-01-08T14:57:05","date_gmt":"2020-01-08T13:57:05","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=3933"},"modified":"2021-05-22T11:55:12","modified_gmt":"2021-05-22T09:55:12","slug":"rocnik-2020","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/rocnik-2020\/","title":{"rendered":"Ro\u010dn\u00edk 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3933\" class=\"elementor elementor-3933\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269c7a66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"269c7a66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2840f4e2\" data-id=\"2840f4e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6573e62c elementor-widget elementor-widget-text-editor\" data-id=\"6573e62c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading --><\/p>\n<h2><span style=\"color: #3366ff;\"><strong>Marketing a komunikace \u2013<br \/>t\u00e9mata \u010dasopisu pro rok 2020<\/strong><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:table --><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>\u010d\u00edslo<\/strong><\/td>\n<td><strong>\u00a0t\u00e9ma\u00a0<\/strong><\/td>\n<td><strong>odevzd\u00e1n\u00ed<br \/>rukopisu\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u00a01<\/td>\n<td><strong>Marketingov\u00e1 komunikace<\/strong><\/td>\n<td>\u00a010. 2. 2020<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<strong>2<\/strong><\/td>\n<td><strong>Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing<\/strong><\/td>\n<td>10. 5. 2020<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<strong>3<\/strong><\/td>\n<td><strong>Soci\u00e1ln\u00ed s\u00edt\u011b a marketing<\/strong><\/td>\n<td>\u00a010. 8. 2020<\/td>\n<\/tr>\n<tr>\n<td>\u00a04<\/td>\n<td><strong>Marketingov\u00fd v\u00fdzkum<\/strong><\/td>\n<td>\u00a030. 10. 2020<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><img decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/06\/MaK_1-2020_titulka-web-212x300.jpg\" alt=\"\" width=\"113\" height=\"160\" \/>\u00a0 <img decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/06\/MaK_2-2020_titulka-web-212x300.jpg\" alt=\"\" width=\"113\" height=\"160\" \/>\u00a0 <img decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/10\/MaK_3-2020_titulka-web-b-1.jpg\" alt=\"\" width=\"113\" height=\"160\" \/>\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/12\/MaK_4_2020_Titulka-web-212x300.jpg\" alt=\"\" width=\"113\" height=\"160\" \/><\/h3>\n<h3>Marketing a komunikace \u010d. 4<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/12\/MaK_4_2020_Titulka-web-212x300.jpg\" alt=\"\" width=\"162\" height=\"229\" \/><\/p>\n<p>on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici <a href=\"http:\/\/casopis.cms-cma.cz\/2020\/MaK_4-2020\/index.html\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/p>\n<p><strong>OBSAH<\/strong><\/p>\n<p><strong>\u00davodn\u00edk<\/strong><br \/>doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>ESOMAR Insight festival 2020 <\/strong><br \/>Ing. Hana Huntov\u00e1, doc. Ing. V\u00e1clav St\u0159\u00edtesk\u00fd, Ph.D.\u00a0<\/p>\n<p><strong>Spole\u010densk\u00e1 odpov\u011bdnost firem: pandemie koronaviru umocnila d\u016fle\u017eitost modern\u00edch technologi\u00ed\u00a0<\/strong><br \/>Mark\u00e9ta Knebl\u00edkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Z\u00e1kaznick\u00e1 spokojenost nap\u0159\u00ed\u010d obory aneb e-shopy pat\u0159\u00ed k l\u00eddr\u016fm trhu\u00a0<\/strong><br \/>Milo\u0161 Tengler\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Generace ned\u016fv\u011bry <\/strong><br \/>Mgr. Martin \u0158\u00edpa, Bc. V\u00edt Pavli\u0161\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>SHARE-CZ (Survey of Health, Ageing and Retirement in Europe v \u010cesk\u00e9 republice)<\/strong><br \/>Radim Boh\u00e1\u010dek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>V\u00fdzkumn\u00fd trh pln\u00fd prom\u011bn a \u010dinnost SIMAR v roce 2020\u00a0<\/strong><br \/>Ing. Hana Huntov\u00e1<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Role a v\u00fdznam pr\u016fzkum\u016f v Kooperativ\u011b\u00a0<\/strong><br \/>Mgr. et Mgr. Petr Harto\u0161\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Jak m\u016f\u017ee mal\u00fd podnik s omezen\u00fdm rozpo\u010dtem l\u00e9pe poznat sv\u00e9 z\u00e1kazn\u00edky?\u00a0\u00a0<\/strong><br \/>Ing. David \u0158\u00edha, MBA, Ph.D., Ing. Martin Pacl\u00edk \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Jak covid-19 ovlivn\u00ed spot\u0159ebu alkoholu v \u010cesku\u00a0<\/strong><br \/>Ing. Marcela Zamazalov\u00e1, Ph.D., Ing. Old\u0159ich V\u00e1vra, CSc.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed k problematice udr\u017eiteln\u00e9ho cestovn\u00edho ruchu\u00a0ve vybran\u00e9 CHKO\u00a0\u00a0<\/strong><br \/>Doc. RNDr. Ji\u0159\u00ed Van\u00ed\u010dek, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Surveytainment: Jak vytvo\u0159it opravdu atraktivn\u00ed on-line dotazn\u00edk<\/strong><br \/>Ing. Petra Mart\u00ed\u0161kov\u00e1, Ph.D.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Recenze: Vid\u00edme dob\u0159e vlastn\u00ed soci\u00e1ln\u011b ekonomickou realitu?\u00a0<\/strong><br \/>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>30 LET \u010cMS: \u010cE\u0160I A REKLAMA &#8211; v\u00fdzkum postoj\u016f \u010desk\u00e9 ve\u0159ejnosti k reklam\u011b\u00a0\u00a0\u00a0 <\/strong><br \/>doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>V\u00ddSLEDKY SOUT\u011a\u017dE MARKET\u00c9R ROKU 2019 <\/strong><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Marketing a komunikace \u010d. 3<br \/><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/10\/MaK_3-2020_titulka-web-b-1.jpg\" alt=\"\" width=\"161\" height=\"227\" \/><\/p>\n<p>on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici <a href=\"http:\/\/casopis.cms-cma.cz\/2020\/MaK_3-2020\/index.html\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/p>\n<p><strong data-rich-text-format-boundary=\"true\">OBSAH<\/strong><\/p>\n<p><strong>\u00davodn\u00edk <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Ing. Radek Hofman\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Datov\u00fd pohled: \u017dijeme \u017eivot on-line?<\/strong>\u00a0 <br \/>Lucie Vl\u010dkov\u00e1, Andrea Semencov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed pro va\u0161i zna\u010dku, produkt nebo slu\u017ebu\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><br \/>Tom\u00e1\u0161 Jind\u0159\u00ed\u0161ek, Milan Zv\u00e1ra\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Inkub\u00e1tor multimedi\u00e1lnej digit\u00e1lnej produkcie &#8211; recipro\u010dn\u00fd transfer vedy, umenia a kreat\u00edvnych priemyslov \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><br \/>Doc. Lucia Sp\u00e1lov\u00e1, PhD., doc. Peter Mikul\u00e1\u0161, PhD., Mgr. Veronika Szab\u00f3ov\u00e1\u00a0\u00a0\u00a0<\/p>\n<p><strong>K\u00e1va s v\u016fn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b aneb on-line realita sou\u010dasn\u00e9ho \u017eivota\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Ing. Radek Hofman\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>\u00dasp\u011bchy a prohry na minov\u00e9m poli soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>\u0160t\u011bp\u00e1n Feik\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b. Z\u00e1vislost, nebo nutnost?<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Monika Hrubalov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Twitter jako v\u00fdznamn\u00fd n\u00e1stroj komunikace<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Jan Synek<\/p>\n<p><strong>5 d\u016fvod\u016f, kter\u00e9 mohou brzdit \u00fasp\u011bch na soci\u00e1ln\u00edch s\u00edt\u00edch <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Ing. Kate\u0159ina Rotterov\u00e1, MBA<\/p>\n<p><strong>V\u00edtejte v Koronamice!<\/strong> <br \/>Ing. Michal Kroh, ACCA 22<\/p>\n<p><strong>Recenze:\u00a0\u00a0 PR ve dvoj\u00edm ohni<\/strong>\u00a0\u00a0\u00a0 <br \/>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0<\/p>\n<p><strong>Glosa : \u010ce\u0161i a streamovac\u00ed slu\u017eby<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>MichaL \u0160t\u011bp\u00e1nek \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Zrozen\u00ed delf\u00edna v centru Prahy (Praglu)<\/strong><\/p>\n<p><strong>Z HISTORIE \u010cMS &#8211; 15 LET MARKET\u00c9RA ROKU<\/strong><\/p>\n<p><strong>Zased\u00e1n\u00ed hlavn\u00edho v\u00fdboru &#8211; Do budoucna s nad\u011bj\u00ed<\/strong><\/p>\n<p><strong>Veritasimus cestou necestou\u00a0\u00a0 <\/strong><\/p>\n<p><strong>K\u0159est knihy IMAGE A FIREMN\u00cd IDENTITA<\/strong><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Marketing a komunikace \u010d. 2<br \/><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/06\/MaK_2-2020_titulka-web-212x300.jpg\" alt=\"\" width=\"163\" height=\"231\" \/><\/p>\n<p>on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici <a href=\"http:\/\/casopis.cms-cma.cz\/2020\/MaK_2-2020\/index.html\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/p>\n<p><strong>OBSAH<\/strong><\/p>\n<p><strong>\u00davodn\u00edk <\/strong><br \/>Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>NA\u0160E PLANETA \u2013 kampa\u0148 Asociace spole\u010densk\u00e9 odpov\u011bdnosti na podporu glob\u00e1ln\u00edch c\u00edl\u016f a boje proti zm\u011bn\u011b klimatu<\/strong>\u00a0 <br \/>Ing. Lucie M\u00e1dlov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>P\u0159ich\u00e1z\u00ed hodina pravdy spole\u010densk\u00e9 odpov\u011bdnosti firem\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/><\/strong>V\u00e1clav Pavelka\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Greenpeace \u2013 organizace, kter\u00e1 m\u011bla vir\u00e1ln\u00ed obsah d\u0159\u00edv ne\u017e v\u0161ichni ostatn\u00ed<\/strong><br \/>Luk\u00e1\u0161 Hr\u00e1bek, Mat\u011bj Fi\u0161er\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Spole\u010densk\u00e1 odpov\u011bdnost firem nen\u00ed jen kon\u00e1n\u00ed dobra<br \/><\/strong>Milan Medek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Udr\u017eiteln\u00fd rozvoj \u2013 odpov\u011bdn\u00e9 podnik\u00e1n\u00ed <br \/><\/strong>JUDr. Michaela Chaloupkov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>V Arnice pom\u00e1h\u00e1me chr\u00e1nit p\u0159\u00edrodu a pohnout v\u011bci k lep\u0161\u00edmu <br \/><\/strong>Ing. Ji\u0159\u00ed Ka\u0148a<\/p>\n<p><strong>Marketingov\u00e1 komunikace a podpora pov\u011bdom\u00ed o spole\u010densk\u00e9 odpov\u011bdnosti jako jeden z n\u00e1stroj\u016f pro o\u017eiven\u00ed \u010desk\u00e9ho krasobruslen\u00ed <br \/><\/strong>RNDr. Helena K\u0159epelkov\u00e1, CSc., Mgr. Monika \u0160korni\u010dkov\u00e1<\/p>\n<p><strong>Zaost\u00e1v\u00e1me v CSR za sv\u011btem? P\u0159\u00edklad nadn\u00e1rodn\u00ed spole\u010dnosti McDonald\u00b4s <br \/><\/strong>Bc. Lucie Vrbkov\u00e1, Ing. Dita Hommerov\u00e1, Ph.D., MBA<\/p>\n<p><strong>Spole\u010densk\u00e1 odpov\u011bdnost firem a hotelov\u00e9 ru\u010dn\u00edky <br \/><\/strong>Filip Bene\u0161, MSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>CSR za \u010das\u016f korony \u2013 P\u0159\u00edb\u011bh, co p\u00ed\u0161e s\u00e1m \u017eivot<br \/><\/strong>Kl\u00e1ra \u0160pl\u00edchalov\u00e1<\/p>\n<p><strong>Z HISTORIE \u010cMS \u2013 30 LET SEMIN\u00c1\u0158E A KONFERENCE<\/strong><\/p>\n<p><strong>Z historie<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Kniha o reklam\u011b \u2013 jak d\u011blat reklamu, aby se vypl\u00e1cela<\/strong><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Hodnotov\u00fd marketing aneb vyza\u0159ov\u00e1n\u00ed toho, kdo jsme a jakou p\u0159idanou hodnotu p\u0159in\u00e1\u0161\u00edme<\/strong> <br \/>Ing. Lenka Melicharov\u00e1, Adam Mika\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Doporu\u010dujeme<\/strong> \u00a0\u00a0<strong>RETAIL MARKETING<\/strong>\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost ukazuje cestu k \u00fasp\u011bchu<\/strong> <br \/>PhDr. Nad\u011b\u017eda Krohov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Blahop\u0159\u00e1n\u00ed k 30. v\u00fdro\u010d\u00ed zalo\u017een\u00ed \u010cMS\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Marketing a komunikace \u010d. 1<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2020\/04\/MaK_1-2020_titulka-web-212x300.jpg\" alt=\"\" width=\"162\" height=\"229\" \/><\/p>\n<p>on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici <a href=\"http:\/\/casopis.cms-cma.cz\/2020\/MaK_1-2020\/index.html\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/p>\n<p><strong>OBSAH<\/strong><\/p>\n<p><strong>\u00davodn\u00edk<\/strong> \u2013 Kdo letos vyhraje?<br \/>Jan Binar\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>\u010ce\u0161i a reklama 2020 <\/strong><br \/>Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n<p><strong>V\u00fdznam POP m\u00e9di\u00ed roste, \u0159\u00edk\u00e1 POPAI CE a Nielsen\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Daniel Jesensk\u00fd, Ph.D., MSc., MBA, Ing. Andrea Vozn\u00edkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Jak vyu\u017e\u00edt znalost\u00ed o v\u00fddaj\u00edch do reklamy a jejich o\u010dek\u00e1van\u00fdch trendech pro vy\u0161\u0161\u00ed efektivitu na\u0161ich budouc\u00edch kampan\u00ed?<\/strong><br \/>JUDr. Petr Majerik\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Ikonick\u00e1 partnerstv\u00ed ikonick\u00fdch zna\u010dek<\/strong><br \/>PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Trendy na trhu PR<\/strong><br \/>Doc. PhDr. Jana Galera Mat\u00fa\u0161ov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Sou\u010dasn\u00e1 role marketingov\u00e9 komunikace jako n\u00e1stroje\u00a0strategick\u00e9ho marketingu\u00a0<\/strong><br \/>Ing. Ladislav P\u00e1t\u00edk\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Kontroln\u00ed mechanismy v dotazn\u00edc\u00edch \u2013 tipy, jak je aplikovat v praxi\u00a0<\/strong><br \/>Ing. Petra Mart\u00ed\u0161kov\u00e1, Ph.D.<\/p>\n<p><strong>PL\u00c1N \u010cINNOSTI KUM-\u010cMS 2020\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Recenze : \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Image a firemn\u00ed identita<\/strong><br \/>\u00a0 \u2013 pav \u2013\u00a0<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>2.\/111<\/strong><br \/>prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Z historie:\u00a0\u00a0\u00a0\u00a0 <strong>30 LET \u010cMS \u2013 \u010dasopis Marketing &amp; komunikace<\/strong><br \/>\u2013 vys \u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Z \u010dinnosti \u010cMS<\/strong><\/p>\n<p><strong>autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:table --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing a komunikace \u2013t\u00e9mata \u010dasopisu pro rok 2020 \u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a010. 2. 2020 \u00a02 Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing 10. 5. 2020 \u00a03 Soci\u00e1ln\u00ed s\u00edt\u011b a marketing \u00a010. 8. 2020 \u00a04 Marketingov\u00fd v\u00fdzkum \u00a030. 10. 2020 \u00a0 \u00a0 \u00a0 Marketing a komunikace \u010d. 4 on-line verze tohoto \u010d\u00edsla \u010dasopisu je k &#8230; <a title=\"Ro\u010dn\u00edk 2020\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/rocnik-2020\/\" aria-label=\"V\u00edce na Ro\u010dn\u00edk 2020\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3933"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3933"}],"version-history":[{"count":25,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3933\/revisions"}],"predecessor-version":[{"id":7216,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/3933\/revisions\/7216"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}