{"id":41,"date":"2018-09-19T08:51:56","date_gmt":"2018-09-19T06:51:56","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=41"},"modified":"2020-10-30T18:57:54","modified_gmt":"2020-10-30T17:57:54","slug":"casopis","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/casopis\/","title":{"rendered":"\u010cASOPIS"},"content":{"rendered":"\t\t
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<\/p>

Marketing a komunikace<\/h2>

V na\u0161\u00ed republice i ve sv\u011bt\u011b vych\u00e1z\u00ed cel\u00e1 \u0159ada odborn\u00fdch \u010dasopis\u016f v\u011bnovan\u00e1 marketingov\u00e9 a komunika\u010dn\u00ed problematice.
Odborn\u00e9 periodikum Marketing & komunikace<\/strong>, kter\u00e9 ji\u017e \u0159adu let vyd\u00e1v\u00e1 \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost, pat\u0159\u00ed mezi velmi kvalitn\u00ed \u010dasopisy, kter\u00e9 jsou cen\u011bny a \u010dteny nejen v kruhu \u00fazk\u00fdch specialist\u016f, ale svou p\u0159\u00edstupnou formou oslovuj\u00ed i \u0161irokou ve\u0159ejnost.<\/p>

Ro\u010dn\u011b vych\u00e1zej\u00ed \u010dty\u0159i \u010d\u00edsla<\/strong> s monotematick\u00fdm zam\u011b\u0159en\u00edm pod edi\u010dn\u00edm veden\u00edm vybran\u00fdch marketingov\u00fdch odborn\u00edk\u016f z \u0159ad \u010cMS. P\u0159isp\u00edvat do \u010dasopisu mohou odborn\u00edci ze v\u0161ech marketingov\u00fdch odv\u011btv\u00ed, za\u0159azen\u00ed k publikov\u00e1n\u00ed jejich stat\u00ed schvaluje redak\u010dn\u00ed rada, kter\u00e1 se sch\u00e1z\u00ed v pravideln\u00fdch intervalech a ur\u010duje tak\u00e9 tematick\u00e9 n\u00e1pln\u011b jednotliv\u00fdch vyd\u00e1n\u00ed.<\/p>

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Marketing & komunikace jako zrcadlo t\u0159iceti marketingov\u00fdch let<\/span> <\/strong><\/em><\/h3>

\u010casopis Marketing & komunikace<\/strong> m\u00e1 dlouholetou tradici a pat\u0159\u00ed k nejlep\u0161\u00edm odborn\u00fdm perio-dik\u016fm v oblasti marketingu v na\u0161\u00ed republice. Samoz\u0159ejm\u011b, v pr\u016fb\u011bhu let m\u011bnil svoji podobu.<\/p>

V letech 1990 a\u017e 1992<\/strong> vyu\u017e\u00edvala \u010cMS pro komunikaci se sv\u00fdmi \u010dleny, a rovn\u011b\u017e pro popularizaci sv\u00fdch aktivit, prostor v \u010dasopise MARKETING<\/strong>, kter\u00fd vyd\u00e1vala marketingov\u00e1 agentura AGMA<\/strong>. MARKETING<\/strong> byl v t\u00e9 dob\u011b jedin\u00fdm specializovan\u00fdm \u010dasopisem pro oblast marketingu a m\u011bl velmi dobrou \u00farove\u0148. V\u00a0roce 1993<\/strong> p\u0159evzala vyd\u00e1v\u00e1n\u00ed \u010dasopisu MARKETING pod stejn\u00fdm n\u00e1zvem \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong>, kter\u00e1 tak z\u00edskala mo\u017enost v\u00fdrazn\u011bji ovliv\u0148ovat jeho obsah i zam\u011b\u0159en\u00ed. Zm\u011bnila se struktura obsahu, byl zvolen v\u011bt\u0161\u00ed form\u00e1t A4, \u010d\u00edm\u017e z\u00edskal \u010dasopis vzhled srovnateln\u00fdch periodik, byly do n\u011bho za\u0159azeny nov\u00e9 rubriky a v\u00edce pozornosti se tak\u00e9 v\u011bnovalo vnit\u0159n\u00edmu \u017eivotu Spole\u010dnosti. V roce 1995<\/strong> do\u0161lo k dohod\u011b se Spole\u010dnost\u00ed pro propagaci a public relations \u2013 MOSPRA<\/strong>, \u017ee se \u010dasopis \u010cMS stane i jejich org\u00e1nem pod zm\u011bn\u011bn\u00fdm n\u00e1zvem MARKETING & KOMUNIKACE<\/strong>. I kdy\u017e po 2 letech tato Spole\u010dnost od t\u00e9to dohody odstoupila, je i nad\u00e1le tento n\u00e1zev pou\u017e\u00edv\u00e1n, proto\u017ee vystihuje p\u0159esn\u011bji sou\u010dasn\u00fd profil \u010cesk\u00e9 marketingov\u00e9 <\/strong>spole\u010dnosti. V uveden\u00e9 dob\u011b se tak\u00e9 za\u010dalo prohlubovat a v\u00edce prosazovat monotematick\u00e9 zam\u011b\u0159en\u00ed jednotliv\u00fdch \u010d\u00edsel<\/strong>. A\u010dkoliv podstatn\u00e1 \u010d\u00e1st \u010d\u00edsla je v\u017edy v\u011bnov\u00e1na problematice, kter\u00e1 byla stanovena pro dan\u00e9 \u010d\u00edslo, najde se v\u017edy dostate\u010dn\u00fd prostor pro aktu\u00e1ln\u00ed ot\u00e1zky, jak z oblasti marketingu, tak i na ty, kter\u00e9 souvisej\u00ed s \u010dinnost\u00ed \u010cMS. K v\u00fdrazn\u00e9 zm\u011bn\u011b ve vzhledu \u010dasopisu do\u0161lo v roce 1998<\/strong>, kdy byla realizov\u00e1na nov\u00e1 ob\u00e1lka \u010dasopisu<\/strong> podle n\u00e1vrhu poslucha\u010dky oboru reklamn\u00ed tvorby na Institutu reklamn\u00ed tvorby a marketingov\u00fdch komunikac\u00ed Univerzity Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b. K dal\u0161\u00ed vn\u011bj\u0161\u00ed zm\u011bn\u011b ve vzhledu \u010dasopisu doch\u00e1z\u00ed po\u010d\u00e1tkem roku 2002<\/strong>, kdy byla v tisku pou\u017eita dal\u0161\u00ed barva, kter\u00e1 umo\u017enila odli\u0161it n\u011bkter\u00e9 \u010d\u00e1sti p\u0159\u00edsp\u011bvk\u016f, zv\u00fdraznit grafickou \u00fapravu a cel\u00fd \u010dasopis zp\u0159ehlednit. V\u00fdznamn\u00fdm po\u010dinem bylo tak\u00e9 rozhodnut\u00ed, \u017ee po\u010d\u00ednaje t\u0159et\u00edm \u010d\u00edslem ro\u010dn\u00edku 1998<\/strong>, lektoruje redak\u010dn\u00ed rada p\u0159\u00edsp\u011bvky, kter\u00e9 jsou za\u0159azeny do hlavn\u00ed tematick\u00e9 \u010d\u00e1sti. Toto rozhodnut\u00ed se uk\u00e1zalo jako velmi pozitivn\u00ed, nebo\u0165 n\u00e1\u0161 \u010dasopis je st\u00e1le jedin\u00fdm nekomer\u010dn\u00edm \u010dasopisem v oblasti marketingu a podle n\u00e1mi z\u00edskan\u00fdch informac\u00ed se p\u0159i habilita\u010dn\u00edch a jmenovac\u00edch profesorsk\u00fdch \u0159\u00edzen\u00edch v tomto oboru na mnoha vysok\u00fdch \u0161kol\u00e1ch kladn\u011b hodnot\u00ed pr\u00e1v\u011b v n\u011bm publikovan\u00e9 p\u0159\u00edsp\u011bvky. V roce 2007 <\/strong>z\u00edskal novou podobu, za\u010dal vych\u00e1zet plnobarevn\u011b<\/strong> a p\u0159ibylo i jeho pravideln\u00fdch odb\u011bratel\u016f. Publikuj\u00ed v n\u011bm p\u0159edn\u00ed odborn\u00edci z profesn\u00edch marketingov\u00fdch organizac\u00ed, pedagogov\u00e9 vysok\u00fdch \u0161kol, pracovn\u00edci marketingu z r\u016fzn\u00fdch oblast\u00ed n\u00e1rodn\u00edho hospod\u00e1\u0159stv\u00ed a dal\u0161\u00ed. V\u0161ichni \u010dlenov\u00e9 \u010cMS<\/strong> jej dost\u00e1vaj\u00ed zdarma.
V sou\u010dasn\u00e9 dob\u011b se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na podporu komunikace<\/strong> mezi marketingov\u00fdmi odborn\u00edky, zvy\u0161ov\u00e1n\u00ed kvality marketingov\u00e9ho \u0159\u00edzen\u00ed a marketingov\u00fdch \u010dinnost\u00ed.
Tematick\u00e9 zam\u011b\u0159en\u00ed <\/strong>jednotliv\u00fdch \u010d\u00edsel, vych\u00e1zej\u00edc\u00edch pravideln\u011b koncem ka\u017ed\u00e9ho \u010dtvrtlet\u00ed, umo\u017e\u0148uje zab\u00fdvat se celou \u0161\u00ed\u0159\u00ed marketingov\u00e9 problematik.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing a komunikace V na\u0161\u00ed republice i ve sv\u011bt\u011b vych\u00e1z\u00ed cel\u00e1 \u0159ada odborn\u00fdch \u010dasopis\u016f v\u011bnovan\u00e1 marketingov\u00e9 a komunika\u010dn\u00ed problematice.Odborn\u00e9 periodikum Marketing & komunikace, kter\u00e9 ji\u017e \u0159adu let vyd\u00e1v\u00e1 \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost, pat\u0159\u00ed mezi velmi kvalitn\u00ed \u010dasopisy, kter\u00e9 jsou cen\u011bny a \u010dteny nejen v kruhu \u00fazk\u00fdch specialist\u016f, ale svou p\u0159\u00edstupnou formou oslovuj\u00ed i \u0161irokou ve\u0159ejnost. Ro\u010dn\u011b … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/41"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":34,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":4705,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/41\/revisions\/4705"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}