{"id":4288,"date":"2020-05-12T14:51:34","date_gmt":"2020-05-12T12:51:34","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=4288"},"modified":"2020-05-12T18:35:59","modified_gmt":"2020-05-12T16:35:59","slug":"podzim-2019","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/seminare\/podzim-2019\/","title":{"rendered":"podzim 2019"},"content":{"rendered":"\t\t
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CO SE TAN\u010cILO V\u00a0TAN\u010c\u00cdC\u00cdM DOM\u011a?<\/strong><\/span><\/em><\/h3>\n\n

Tan\u010d\u00edc\u00ed d\u016fm<\/strong> na Jir\u00e1skov\u011b n\u00e1m\u011bst\u00ed, na n\u00e1b\u0159e\u017e\u00ed Vltavy, se velmi rychle stal novou architektonickou ikonou Prahy<\/strong>, kterou obdivuj\u00ed nejen Pra\u017ean\u00e9, ale p\u0159edev\u0161\u00edm zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci. V\u00a0posledn\u00edch dnech tento architektonick\u00fd solit\u00e9r je\u0161t\u011b zkr\u00e1sn\u011bl: byla zde toti\u017e otev\u0159ena zaj\u00edmav\u00e1 retrospektivn\u00ed v\u00fdstava grafick\u00e9ho design\u00e9ra, v\u00fdtvarn\u00edka a architekta Bo\u0159ka \u0160\u00edpka<\/strong>. V\u00fdstavn\u00ed prezentace obsahuje t\u00e9m\u011b\u0159 200 artefakt\u016f \u2013 designov\u00fdch kus\u016f n\u00e1bytku, sklen\u011bn\u00fdch plastik a v\u00e1z \u2013 kter\u00e9 vytvo\u0159il a pro prezentaci vybral s\u00e1m autor. A pr\u00e1v\u011b v tomto inspiruj\u00edc\u00edm, um\u011blecky pojednan\u00e9m prostoru v\u00fdstavn\u00ed s\u00edn\u011b, kter\u00fd osobn\u011b p\u0159ibl\u00ed\u017eil p\u0159\u00edtomn\u00fdm \u0159editel Galerie Tan\u010d\u00edc\u00ed d\u016fm <\/strong>pan Robert V\u016fjtek<\/strong>, se ve st\u0159edu 20. listopadu 2019 <\/strong>odehr\u00e1l posledn\u00ed leto\u0161n\u00ed odborn\u00fd semin\u00e1\u0159, kter\u00fd po\u0159\u00e1dala \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost <\/strong>spolu s\u00a0Klubem u\u010ditel\u016f marketingu<\/strong> a medi\u00e1ln\u00edm partnerem RADIOHOUSE<\/strong> s\u00a0\u00fast\u0159edn\u00ed tematikou Reklama drah\u00e1 nebo \u00fa\u010dinn\u00e1? Efektivita marketingov\u00e9 komunikace v\u00a0teorii a praxi. <\/em><\/strong>Jeho ned\u00edlnou sou\u010d\u00e1st\u00ed bylo vyhl\u00e1\u0161en\u00ed jubilejn\u00edho, ji\u017e 15. ro\u010dn\u00edku <\/strong>celost\u00e1tn\u00ed sout\u011b\u017ee MARKET\u00c9R ROKU za rok 2019<\/strong>.<\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \u00a0 \"\"<\/p>\n\n

Pokud bychom m\u011bli odpov\u011bd\u011bt na ot\u00e1zku v\u00a0titulku, pak bychom museli odpov\u011bd\u011bt z\u0159ejm\u011b jedn\u00edm vystihuj\u00edc\u00edm slovem \u2013 kvap\u00edk. Encyklopedick\u00fd slovn\u00edk kvap\u00edk charakterizuje jako spole\u010densk\u00fd kolov\u00fd tanec ve dvou\u010dtvrte\u010dn\u00edm taktu a velmi rychl\u00e9m tempu, kter\u00fd vznikl na za\u010d. 19. stolet\u00ed. Kupodivu p\u0159e\u017eil do stolet\u00ed 21. A je\u0161t\u011b se uplatnil v\u00a0nezvykl\u00e9m prost\u0159ed\u00ed komunika\u010dn\u00edch market\u00e9r\u016f. Ke srovn\u00e1n\u00ed s\u00a0kvap\u00edkem n\u00e1s vede pohled do programu \u2013 za 3,5 hodiny byla vyhl\u00e1\u0161ena sout\u011b\u017e MARKET\u00c9R ROKU 2019<\/strong>, p\u0159edn\u00e1\u0161ej\u00edc\u00ed prezentovali 5 obs\u00e1hl\u00fdch odborn\u00fdch sd\u011blen\u00ed<\/strong>, v\u011bt\u0161inou nabit\u00fdch mno\u017estv\u00edm fakt\u016f, sch\u00e9mat, graf\u016f a tabulek, nov\u00fdch pohled\u016f, zaj\u00edmav\u00fdch srovn\u00e1n\u00ed a neot\u0159el\u00fdch z\u00e1v\u011br\u016f, vyb\u00edzej\u00edc\u00edch k diskusi. V\u00a0zaj\u00edmav\u00e9m kontrastu s\u00a0um\u011bleck\u00fdm sklem byl posel Pr\u016fmyslu 4.0 \u2013 robot<\/strong> M\u00edra \u0160m\u00edra \u2013 (podle rodn\u00e9ho listu Sawyer) jak jej nazvali tv\u016frci \u2013 kter\u00fd se po celou dobu ani nezastavil, proto\u017ee skoro ka\u017ed\u00fd si cht\u011bl nechat uva\u0159it k\u00e1vu pr\u00e1v\u011b jeho robotickou rukou. P\u0159itom jde o typ pr\u016fmyslov\u00e9ho kolaborativn\u00edho robota, v\u00fdrobce Rethink Robotics, kter\u00fd je ur\u010den pro nasazen\u00ed ve v\u00fdrobn\u00edch podnic\u00edch, s vysok\u00fdm v\u00fdkonem a flexibilitou.\u00a0<\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"<\/p>\n\n

MARKAS <\/strong><\/p>\n\n

Tajemn\u00e1 zkratka symbolizuje program Marketing a obsluha z\u00e1kazn\u00edk\u016f<\/em><\/strong>. Na semin\u00e1\u0159i byl aplikov\u00e1n na p\u0159\u00edkladu pro typicky \u010desk\u00fd produkt, v n\u011bm\u017e na\u0161e babi\u010dky a maminky dos\u00e1hly opravdov\u00e9ho mistrovstv\u00ed – knedl\u00edky. Pravda \u2013 zna\u010dn\u011b netradi\u010dn\u00ed otev\u0159en\u00ed odborn\u00e9 marketingov\u00e9 tematiky prost\u0159ednictv\u00edm knedl\u00edk\u016f \u2013 houskov\u00fdch, bramborov\u00fdch, \u0161pekov\u00fdch, pln\u011bn\u00fdch uzen\u00fdm masem, ovocem. Netradi\u010dn\u00ed otev\u0159en\u00ed, ale zaslou\u017een\u00e9. Knedl\u00edky L\u00e1zni\u010dka<\/strong> je firma, kter\u00e1 si do sv\u00e9ho korpor\u00e1tn\u00edho prezentov\u00e1n\u00ed vetkla pon\u011bkud odv\u00e1\u017en\u00e9 heslo \u201ePov\u00fd\u0161ili jsme knedl\u00edky na um\u011bn\u00ed<\/strong>\u201c. Pohled do historie firmy potvrzuje, \u017ee je to heslo zcela pravdiv\u00e9, podlo\u017een\u00e9 dlouholetou a kvalifikovanou prac\u00ed na produktu tak b\u011b\u017en\u00e9m, jako jsou knedl\u00edky. A \u017ee v tomto oboru dos\u00e1hla firma Knedl\u00edky L\u00e1zni\u010dka<\/strong> mistrovstv\u00ed, sv\u011bd\u010d\u00ed 6 diplom\u016f \u010cesk\u00e1 chu\u0165ovka, \u010cesk\u00fd Goodwill 2019 a \u0159ada dal\u0161\u00edch, v\u010detn\u011b ocen\u011bn\u00ed Market\u00e9r roku 2018 za v\u00fdznamn\u00e9 marketingov\u00e9 po\u010diny. Pr\u00e1v\u011b pro firmu Knedl\u00edky L\u00e1zni\u010dka<\/strong> byl p\u016fvodn\u011b vytvo\u0159en p\u0159ed 5 lety program MarkAs<\/strong> jako intern\u00ed marketingov\u00fd n\u00e1stroj pro obsluhu z\u00e1kazn\u00edk\u016f. P\u0159edstavil jej Vladim\u00edr Zikmunda, jednatel spole\u010dnosti<\/strong>…\u00a0
v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019

<\/em><\/span><\/strong> \"\"\u00a0 \"\"\u00a0 \"\"<\/p>\n

KOLO, KOL\u00c1RNA A \u017dIVOTN\u00cd PROST\u0158ED\u00cd<\/strong><\/p>\n\n

V\u00a0hlavn\u00edm programu odbornou marketingovou komunika\u010dn\u00ed tematiku zah\u00e1jil Rudolf Bernart<\/strong> ze spole\u010dnosti Systematic<\/strong>, kter\u00e1 z\u00edskala Zlat\u00e9ho delf\u00edna<\/strong> \u010cMS v\u00a0roce 2018 za sv\u016fj projekt Bike Tower<\/strong> \u2013 automatickou v\u011b\u017eovou \u00faschovnu kol – kol\u00e1rnu. V\u00a0prezentaci Nejen kol\u00e1rna \u2013 automatick\u00fd syst\u00e9m \u00faschovy j\u00edzdn\u00edch kol<\/em><\/strong> p\u0159ibl\u00ed\u017eil komplikovanou cest…
v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019<\/em><\/strong><\/span> \u00a0<\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\" \"\" \"\"\u00a0\"\"\u00a0 \"\"<\/p>\n\n

KANT\u00ddNA U\u017d M\u00c1 SV\u00c9 HOSTY<\/strong><\/p>\n\n

Spole\u010dnost AMBIENTE<\/strong> nesporn\u011b vnesla novou kvalitu p\u00e9\u010de o hosta do \u010desk\u00e9ho restaura\u010dn\u00edho sv\u011bta. Kdy\u017e v\u00a0budov\u011b St\u00e1tn\u00ed opery Praha otev\u0159ela restauraci \u010cESTR, kter\u00e1 nab\u00edzela j\u00eddla v\u00fdhradn\u011b z\u00a0\u010desk\u00e9ho strakat\u00e9ho skotu, kter\u00e9 v\u00a0jejich \u00faprav\u011b bylo a je lahodnou krm\u00ed, zd\u00e1lo se, \u017ee je vystar\u00e1no \u2013 skv\u011bl\u00e9 m\u00edsto, dobr\u00e1 dostupnost, trval\u00e1 kvalita. Jenom\u017ee Budovu opery \u010dekala dvoulet\u00e1 rekonstrukce a tak n\u00e1ro\u010dn\u011b budovan\u00fd image specifick\u00e9ho restaura\u010dn\u00edho provozu s\u00a0vlastn\u00edm \u0159eznictv\u00edm, jasnou identitou suroviny, p\u0159\u00e1telsk\u00e9 atmosf\u00e9ry provozu se vst\u0159\u00edcn\u00fdm person\u00e1lem, byl ohro\u017een. Spole\u010dnost \u0159e\u0161ila slo\u017eit\u00fd \u00fakol udr\u017een\u00ed klientely a p\u0159esun provozovny na nov\u00e9 m\u00edsto, s\u00a0garanc\u00ed kvality, na kterou byli host\u00e9 zvykl\u00ed.<\/p>\n\n

Strategii komunikace na akci \u010cMS a KUM prezentoval Filip \u0160imon\u00edk<\/strong>, kter\u00fd z\u00edskal cenu Duhov\u00fd delf\u00edn<\/strong> za vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 komunika\u010dn\u00ed strategie a obsahov\u00e9ho port\u00e1lu nov\u00e9 zna\u010dky KANT\u00ddNA<\/strong>. Prezentace se p\u0159\u00edzna\u010dn\u011b jmenovala: Jak naplnit restauraci hosty je\u0161t\u011b p\u0159ed jej\u00edm otev\u0159en\u00edm<\/em><\/strong>. Autor hlavn\u00ed my\u0161lenku motivuj\u00edc\u00ed v\u0161echny pracovn\u00edky vyj\u00e1d\u0159il slovy: \u201eV na\u0161ich podnic\u00edch m\u011bn\u00edme j\u00eddlo v z\u00e1\u017eitek a v\u011b\u0159\u00edme, \u017ee tou nejlep\u0161\u00ed ingredienc\u00ed na\u0161\u00ed pr\u00e1ce je radost.\u201c …
<\/em>v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019<\/strong><\/span> <\/em><\/p>\n\n

\"\"\u00a0 \"\"\u00a0 \"\"<\/p>\n\n

NEUTR\u00c1C\u00cdTE ZBYTE\u010cN\u011a PEN\u00cdZE V\u00a0POP KOMUNIKACI? <\/strong><\/p>\n\n

P\u0159esn\u011b na tuto ot\u00e1zku hledala Andrea Vozn\u00edkov\u00e1<\/strong> ze spole\u010dnosti NIELSEN<\/strong> odpov\u011b\u010f ve sv\u00e9m vystoupen\u00ed: zam\u011b\u0159ila se na problematiku m\u011b\u0159en\u00ed efektivity<\/strong> POP kampan\u00ed<\/strong> na prodejn\u011b. V \u00favodu p\u0159ipomn\u011bla, \u017ee za POP materi\u00e1ly se ro\u010dn\u011b vyd\u00e1 v \u010desk\u00fdch podm\u00ednk\u00e1ch 7,8 mld. korun a zd\u016fraznila, \u017ee mnoho finan\u010dn\u00edch prost\u0159edk\u016f je v POS investov\u00e1no zbyte\u010dn\u011b, neefektivn\u011b, bez dostate\u010dn\u00e9 anal\u00fdzy v\u00fdchoz\u00edho stavu. P\u0159itom nakupuj\u00edc\u00ed se sna\u017e\u00ed naplnit sv\u00e9 n\u00e1kupn\u00ed pot\u0159eby co nejrychleji, ale market\u00e9\u0159i to n\u011bkdy neumo\u017e\u0148uj\u00ed – prodejn\u00ed prostor je mnohdy p\u0159epln\u011bn\u00fd vizu\u00e1ln\u00edmi prost\u0159edky a podn\u011bty, kter\u00e9 sv\u00fdm v\u00fdrazem, barevnost\u00ed, um\u00edst\u011bn\u00edm na pozad\u00ed vystaven\u00e9ho zbo\u017e\u00ed rozptyluj\u00ed pozornost, m\u00edsto pot\u0159ebn\u00e9 prodejn\u00ed koncentrace. Z v\u00fdzkum\u016f vyplynulo, \u017ee nejv\u011bt\u0161\u00ed pod\u00edl pozornosti je podm\u00edn\u011bn barevnost\u00ed prost\u0159edku \u2013 52 %, ilustrace \u2013 35 %, jen 13 % textov\u00e1 informace. P\u0159itom v\u00fdzkumy potvrzuj\u00ed, \u017ee 87 % nakupuj\u00edc\u00edch se rozhoduje impulz\u00edvn\u011b a\u017e v prodejn\u00edm prostoru. Dal\u0161\u00ed poznatek z v\u00fdzkum\u016f potvrzuje, \u017ee na zaujet\u00ed pozornosti spot\u0159ebitele m\u00e1me max. 6 vte\u0159in. Jednozna\u010dn\u011b z toho vypl\u00fdv\u00e1, \u017ee je d\u016fle\u017eit\u00e9 v\u011bnovat pot\u0159ebnou pozornost pr\u00e1v\u011b efektivn\u00ed komunikaci na m\u00edst\u011b prodeje. …
v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019<\/em><\/strong><\/span><\/p>\n\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0\u00a0<\/p>\n\n

M\u00c1 JE\u0160T\u011a TISKOV\u00c1 REKLAMA \u0160ANCI?<\/strong><\/p>\n\n

Pom\u011brn\u011b \u010dasto se setk\u00e1v\u00e1me s\u00a0n\u00e1zorem, \u017ee klasick\u00e1 masov\u00e1 m\u00e9dia postupn\u011b odch\u00e1zej\u00ed ze sc\u00e9ny, \u017ee ve v\u011bku elektronick\u00e9 komunikace je vlastn\u011b d\u016fv\u011bra v\u00a0mo\u017enosti klasick\u00fdch m\u00e9di\u00ed projevem jak\u00e9hosi staromilstv\u00ed, nemodern\u00edm n\u00e1zorem. Jedna v\u011bc je samoz\u0159ejm\u011b zobec\u0148uj\u00edc\u00ed n\u00e1zor v\u00a0rovin\u011b dojm\u016f, druh\u00e1 v\u011bc pak n\u00e1zor odborn\u00fd, op\u00edraj\u00edc\u00ed se o tvrd\u00e1 data celost\u00e1tn\u00edch statistik a marketingov\u00fdch v\u00fdzkum\u016f. Vladim\u00edr Ko\u017e\u00ed\u0161ek z\u00a0agentury MEDIAN<\/strong> vystoupil na t\u00e9to akci \u010cMS s\u00a0p\u0159\u00edsp\u011bvkem, Jak funguje tiskov\u00e1 reklama.<\/em><\/strong> Uk\u00e1zal dva mo\u017en\u00e9 zdroje objektivn\u00edch dat o \u010dtenosti periodick\u00e9ho tisku. Prvn\u00edm z nich je soubor auditorsk\u00fdch \u00fadaj\u016f spole\u010dnosti ABC \u010cR (Audit Bureau of Circulations, p\u016fsob\u00edc\u00ed na \u00fazem\u00ed \u010cR od roku 1996), kter\u00e1 pravideln\u011b ov\u011b\u0159uje ti\u0161t\u011bn\u00fd a skute\u010dn\u011b prodan\u00fd n\u00e1klad periodick\u00e9ho tisku. Druh\u00fdm pak MEDIA PROJEKT Unie vydavatel\u016f, co\u017e je v\u00fdzkum \u010dtenosti, kter\u00fd realizuj\u00ed agentury MEDIAN a STEN\/MARK na velk\u00fdch vzorc\u00edch respondent\u016f, z velk\u00e9 m\u00edry formou dotazov\u00e1n\u00ed face to face. Co lze z v\u00fdzkumn\u00fdch dat nap\u0159\u00edklad vy\u010d\u00edst? …
v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019<\/em><\/strong><\/span><\/p>\n\n

\"\"\u00a0 \"\"\"\"<\/p>\n\n

VARIANTN\u00cd POHLED NA MARKETINGOVOU KOMUNIKACI<\/strong><\/p>\n\n

Ludv\u00edk \u010cichovsk\u00fd<\/strong> prezentoval sv\u016fj pohled na takov\u00fd typ marketingov\u00e9 komunikace, kter\u00fd nazval Marketingov\u00fd minimalismus a n\u00edzkon\u00e1kladov\u00e1 v\u00edcevrstevnat\u00e1 komunikace<\/em><\/strong>. Rozli\u0161uje toti\u017e 4 z\u00e1kladn\u00ed druhy reklamy:<\/p>\n\n

    \n
  • Drahou reklamu<\/li>\n
  • N\u00e1kladov\u011b optimalizovanou reklamu<\/li>\n
  • N\u00edzkon\u00e1kladovou reklamu<\/li>\n
  • Minimalistickou reklamu<\/li>\n<\/ul>\n\n

    D\u00e1le se zab\u00fdval n\u011bkter\u00fdmi p\u0159\u00edstupy souvisej\u00edc\u00edmi se spokojenost\u00ed z\u00e1kazn\u00edka, s mo\u017enostmi neuromarketingov\u00fdch postup\u016f m\u011b\u0159en\u00ed spokojenosti s reklamn\u00edm sd\u011blen\u00edm. Prezentuje koncept frugalingu, co\u017e je v pod\u00e1n\u00ed Ludv\u00edka \u010cichovsk\u00e9ho \u017eivotn\u00ed styl a marketingov\u00fd sm\u011br, v n\u011bm\u017e p\u0159i n\u00edzk\u00fdch n\u00e1kladech je mo\u017eno dos\u00e1hnout maxima efekt\u016f v nejr\u016fzn\u011bj\u0161\u00edch oblastech. …
    v\u00edce informac\u00ed v \u010dasopise Marketing a komunikace 4\/2019

    <\/em><\/strong><\/span> \"\"\u00a0 \"\"<\/p>\n\n

    Z\u00c1V\u011aREM<\/strong><\/p>\n\n

    Tak jak jsme si vlastn\u011b marketingov\u011b zatan\u010dili? Asi r\u016fzn\u011b \u2013 podle toho jak kdo byl vysp\u011bl\u00fd marketingov\u00fd, a komunika\u010dn\u00ed k\u00a0tomu, tane\u010dn\u00edk. Ale zcela ur\u010dit\u011b je mo\u017eno \u0159\u00edci, \u017ee jsme vymezen\u00fdm \u010dasem protan\u010dili celkem slu\u0161n\u011b. Program byl informa\u010dn\u011b nasycen\u00fd, pro otev\u0159enou mysl zde byl dostatek mo\u017enost\u00ed z\u00edskat \u0159adu cenn\u00fdch informac\u00ed a dat, inspirac\u00ed o mo\u017enostech marketingov\u00fdch strategi\u00ed, hodnocen\u00ed v\u00fdzkumn\u00fdch dat jako podkladu pro strategick\u00e9 komunika\u010dn\u00ed \u00favahy. Byly to p\u011bkn\u00e9 marketingov\u011b-komunika\u010dn\u00ed tane\u010dn\u00ed pro ml\u00e1de\u017e, star\u0161\u00ed a pokro\u010dil\u00e9.\u00a0<\/p>\n\n

    Text v pln\u00e9m zn\u011bn\u00ed, jeho\u017e autorem je Du\u0161an Pavl\u016f, vych\u00e1z\u00ed v \u010dasopise Marketing a komunikace 4\/2019 (vyd\u00e1v\u00e1 \u010cMS).<\/span>
    <\/strong>
    Ohlasy na akci:<\/p>\n

    NA\u0160E ST\u0158EDE\u010cN\u00cd TANE\u010cN\u00cd<\/h2>\n

    Michaela Dylov\u00e1<\/p>\n

    V Tan\u010d\u00edc\u00edm dom\u011b na Jir\u00e1skov\u011b n\u00e1m\u011bst\u00ed v Praze se ve st\u0159edu 20. listopadu 2019 odehr\u00e1l posledn\u00ed leto\u0161n\u00ed odborn\u00fd semin\u00e1\u0159, kter\u00fd po\u0159\u00e1dala \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost spolu s Klubem u\u010ditel\u016f marketingu \u010cMS a medi\u00e1ln\u00edm partnerem RADIOHOUSE s \u00fast\u0159edn\u00ed tematikou Reklama drah\u00e1 nebo \u00fa\u010dinn\u00e1? Efektivita marketingov\u00e9 komunikace v teorii a praxi.<\/div>\n
    Jeho ned\u00edlnou sou\u010d\u00e1st\u00ed bylo vyhl\u00e1\u0161en\u00ed jubilejn\u00edho, ji\u017e 15.\u00a0ro\u010dn\u00edku celost\u00e1tn\u00ed sout\u011b\u017ee MARKET\u00c9R ROKU za rok 2019. Kr\u00e1sn\u00e9 prost\u0159ed\u00ed v\u00fdstavn\u00edch s\u00e1l\u016f, kde se semin\u00e1\u0159 konal, byl v\u00a0mnoh\u00e9m inspirativn\u00ed, stejn\u011b jako p\u0159edn\u00e1\u0161ky, kter\u00e9 m\u011bli mo\u017enost vyslechnout tak\u00e9 studentky a studenti 1.\u00a0ro\u010dn\u00edku na\u0161\u00ed vysok\u00e9 \u0161koly. Sedmi\u010dlenn\u00e1 skupinka (celkem 52 pozvan\u00fdch poslucha\u010d\u016f z\u00a0vysok\u00fdch \u0161kol, v\u00fdzkumn\u00fdch agentur, praktik\u016f z\u00a0firemn\u00edch odd\u011blen\u00ed marketingov\u00e9 komunikace) absolvovala p\u011bt p\u0159edn\u00e1\u0161ek s\u00a0diskus\u00ed, nechala si p\u0159ipravit k\u00e1vu od robota M\u00edry \u0160m\u00edry, z\u00edskala n\u011bkolik \u010d\u00edsel \u010dasopisu Marketing & Komunikace. P\u0159edn\u00e1\u0161ky prezentovali nositel\u00e9 ceny \u010cMS \u2013 Delf\u00edn, kter\u00e9 z\u00edskali v\u00a0r\u016fzn\u00fdch kategori\u00edch letos na podzimn\u00edm vyhl\u00e1\u0161en\u00ed za rok 2018. Odborn\u00e1 vystoupen\u00ed se soust\u0159edila na aktu\u00e1ln\u00ed tematiku, nap\u0159.: program obsluhy z\u00e1kazn\u00edk\u016f MARKAS, z\u00e1jem vzbudila komunika\u010dn\u00ed strategie v\u00fdstavby v\u011b\u017eov\u00fdch dom\u016f \u2013 \u00faschoven kol s\u00a0v\u00fdznamn\u00fdm ekologick\u00fdm dopadem, komunika\u010dn\u00ed strategie p\u0159est\u011bhov\u00e1n\u00ed zaveden\u00e9ho restaura\u010dn\u00edho provozu do nov\u00e9ho objektu a pos\u00edlen\u00ed v\u011brnosti st\u00e1l\u00fdch host\u016f se zapojen\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed, v\u00fdzkum efektivnosti POP prost\u0159edk\u016f, v\u00fdzkumy \u010dtenosti periodick\u00e9ho tisku a jeho potenci\u00e1l v\u00a0marketingov\u00e9 komunikaci a n\u011bkter\u00e9 alternativn\u00ed pohledy na reklamu. Program \u201eReklama drah\u00e1 nebo \u00fa\u010dinn\u00e1? Efektivita marketingov\u00e9 komunikace v\u00a0teorii a praxi\u201c<\/em> <\/strong>p\u0159inesl \u0159adu podn\u011btn\u00fdch poznatk\u016f a p\u0159\u00edklad\u016f dobr\u00e9 praxe.\n
    ,,Pot\u011b\u0161ilo mne, \u017ee na\u0161i studenti maj\u00ed z\u00e1jem o podobn\u00e9 profesn\u00ed akce z\u00a0oblasti marketingov\u00e9 komunikace. Katedra marketingov\u00e9 komunikace bude sledovat dal\u0161\u00ed mo\u017en\u00e9 p\u0159\u00edle\u017eitosti a studenty na tento typ akc\u00ed vys\u00edlat.\u201c Du\u0161an Pavl\u016f, rektor V\u0160KK<\/blockquote>\n<\/div>\n

    \u00a0<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    CO SE TAN\u010cILO V\u00a0TAN\u010c\u00cdC\u00cdM DOM\u011a? Tan\u010d\u00edc\u00ed d\u016fm na Jir\u00e1skov\u011b n\u00e1m\u011bst\u00ed, na n\u00e1b\u0159e\u017e\u00ed Vltavy, se velmi rychle stal novou architektonickou ikonou Prahy, kterou obdivuj\u00ed nejen Pra\u017ean\u00e9, ale p\u0159edev\u0161\u00edm zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci. V\u00a0posledn\u00edch dnech tento architektonick\u00fd solit\u00e9r je\u0161t\u011b zkr\u00e1sn\u011bl: byla zde toti\u017e otev\u0159ena zaj\u00edmav\u00e1 retrospektivn\u00ed v\u00fdstava grafick\u00e9ho design\u00e9ra, v\u00fdtvarn\u00edka a architekta Bo\u0159ka \u0160\u00edpka. V\u00fdstavn\u00ed prezentace obsahuje t\u00e9m\u011b\u0159 200 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1179,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4288"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4288"}],"version-history":[{"count":17,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4288\/revisions"}],"predecessor-version":[{"id":4314,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/4288\/revisions\/4314"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/1179"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}