{"id":5289,"date":"2021-09-21T12:38:38","date_gmt":"2021-09-21T10:38:38","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=5289"},"modified":"2021-09-21T12:55:59","modified_gmt":"2021-09-21T10:55:59","slug":"marketer-roku-2019-vysledky","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/marketer\/marketer-roku\/marketer-roku-2019-vysledky\/","title":{"rendered":"Market\u00e9r roku 2019 v\u00fdsledky"},"content":{"rendered":"

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky\n15. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2019<\/strong><\/span><\/h3>\n\n\nVe \u010dtvrtek 10. 12. 2020<\/strong> se netradi\u010dn\u00edm zp\u016fsobem tradi\u010dn\u011b v Divadeln\u00edm s\u00e1le Klubu L\u00e1vka<\/strong> na Novotn\u00e9ho l\u00e1vce v Praze 1 odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 15. ro\u010dn\u00edku Market\u00e9r roku 2019<\/strong>.\nV d\u016fsledku mimo\u0159\u00e1dn\u00e9 situace spojen\u00e9 s pandemi\u00ed koronaviru prob\u011bhlo vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f a p\u0159ed\u00e1v\u00e1n\u00ed cen jednotliv\u00fdm ocen\u011bn\u00fdm kandid\u00e1t\u016fm pon\u011bkud nezvykl\u00fdm zp\u016fsobem. Nechyb\u011bl jako v\u017edy vynikaj\u00edc\u00ed moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek<\/strong>, ale \u017eiv\u00e1 hudba a kulturn\u00ed doprovodn\u00fd program tentokr\u00e1t ustoupily tvrd\u00fdm opat\u0159en\u00edm, kter\u00e1 nedovolila ani uspo\u0159\u00e1d\u00e1n\u00ed slavnostn\u00edho ve\u010dera v obvykl\u00fdch dimenz\u00edch. Tato situace v\u0161ak neubrala nic na d\u016fstojnosti, kter\u00fdmi se cel\u00fd ceremoni\u00e1l nesl.\n\n\n\nPro v\u00edt\u011bze byly op\u011bt p\u0159ipraveny so\u0161ky k\u0159i\u0161\u0165\u00e1lov\u00fdch delf\u00edn\u016f z \u010desk\u00e9ho skla v \u010dele s Velk\u00fdm modr\u00fdm delf\u00ednem<\/strong> v p\u016fsobiv\u00e9m designu z d\u00edlny um\u011bleck\u00e9ho skl\u00e1\u0159e Vladim\u00edra Zubri\u010dana<\/strong>.  \nNad sout\u011b\u017e\u00ed p\u0159evzal i letos z\u00e1\u0161titu prof. Philip Kotler<\/strong>, v\u00fdrazn\u00e1 osobnost sv\u011btov\u00e9ho marketingu.\nNa ocen\u011bn\u00e9 i nominovan\u00e9 \u010dekaly krom\u011b diplom\u016f i mnoh\u00e9 v\u011bcn\u00e9 dary od sponzor\u016f a partner\u016f sout\u011b\u017ee.\nKrom\u011b hlavn\u00edch cen ud\u011blila hodnotitelsk\u00e1 komise i n\u011bkolik zvl\u00e1\u0161tn\u00edch ocen\u011bn\u00ed za mimo\u0159\u00e1dn\u00e9 aktivity a \u00fasp\u011b\u0161n\u00e9 inovativn\u00ed marketingov\u00e9 projekty, stejn\u011b tak vybralo k ocen\u011bn\u00ed svoje kandid\u00e1ty i prezidium \u010cMS.\n\nHodnotitelsk\u00e1 komise pracovala ve slo\u017een\u00ed:<\/strong>\np\u0159edseda    doc. Ing. Miroslav Karl\u00ed\u010dek, Ph.D.<\/strong>, vedouc\u00ed katedry marketingu V\u0160E Praha\nm\u00edstop\u0159edseda      Ing. Tom\u00e1\u0161 David<\/strong>, tajemn\u00edk sdru\u017een\u00ed Czech Top 100\n\n\u010clenov\u00e9\nIng Jan Binar<\/strong>, \u0159editel McCann Prague a prezident Asociace komunika\u010dn\u00edch agentur\nIng. Blanka Bukovsk\u00e1<\/strong>, \u0161\u00e9fredaktorka Brands&Stories\nIng. Jan Dobi\u00e1\u0161<\/strong>, New Business Director, Cheil Germany\nMgr. Monika Hrubalov\u00e1<\/strong>, \u010dlenka rady, POPAI CE\nIng. Hana Huntov\u00e1<\/strong>, v\u00fdkonn\u00e1 \u0159editelka Sdru\u017een\u00ed pro v\u00fdzkum trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed SIMAR\nJUDr. Jan Levora<\/strong>, v\u00fdkonn\u00fd \u0159editel \u010cesk\u00e9ho sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky\nIng. Ji\u0159\u00ed Mike\u0161<\/strong>, hostuj\u00edc\u00ed profesor, V\u0160E Praha\n\n\n

Z\u00e1znam ze slavnostn\u00edho p\u0159ed\u00e1v\u00e1n\u00ed cen m\u016f\u017eete sledovat na<\/span>\n https:\/\/www.youtube.com\/watch?v=35OqIDQP85s&feature=youtu.be<\/a><\/strong><\/h3>\n\n

V\u00fdsledky sout\u011b\u017ee<\/strong><\/h3>\n\n\nNa z\u00e1klad\u011b individu\u00e1ln\u00edch hodnocen\u00ed jednotliv\u00fdch \u010dlen\u016f hodnotitelsk\u00e9 komise byly vyhl\u00e1\u0161eny n\u00e1sleduj\u00edc\u00ed v\u00fdsledky:\n\n\n

Velk\u00fd modr\u00fd delf\u00edn \u2013 hlavn\u00ed cena sout\u011b\u017ee<\/strong>\nMgr. Pavol Chalupka, marketingov\u00fd \u0159editel Kofola \u010ceskoSlovensko\n(Kofola \u010ceskoSlovensko, a.s.)\n<\/strong>za inovativn\u00ed p\u0159\u00edstup k marketingov\u00fdm aktivit\u00e1m a kampan\u00edm (Projekt Kamilka, Kl\u00e1\u0161torn\u00e1 Kalcia, voda pevn\u00e1 jako sk\u00e1la a dal\u0161\u00ed)<\/em><\/h4>\n\"\"  \"\"  \"\"<\/em>\n\n\n<\/em><\/em>Velk\u00e1 cena \u2013 Zlat\u00fd delf\u00edn\nSimona Kijonkov\u00e1<\/em><\/strong>, majitelka<\/strong>, (Packeta Group<\/strong>)\nza vytvo\u0159en\u00ed struktury marketingu holdingu Packeta v\u010detn\u011b zaveden\u00ed nov\u00e9 slu\u017eby Mezi n\u00e1mi p\u0159isp\u00edvaj\u00edc\u00ed k n\u00e1r\u016fstu obratu skupiny o 118% za rok 2019<\/em>\n\n\"\"  \"\" \n<\/em>\n\n\n\nDuhov\u00fd delf\u00edn <\/strong>\u2013 Zvl\u00e1\u0161tn\u00ed cena prezidia \u010cMS za v\u00fdznamn\u00fd odborn\u00fd p\u0159\u00ednos oboru<\/strong>\nDaniel Jesensk\u00fd,  Ph.D., MSc., MBA<\/strong>,  Vice Presid<\/strong>ent and Member of board<\/strong> (POPAI CENTRAL EUROPE<\/strong>) za dlouholetou \u00fasp\u011b\u0161nou \u010dinnost v oblasti in-store komunikace za podporu oboru zalo\u017een\u00edm oborov\u00e9 organizace POPAI CE a popularizaci oboru v\u010detn\u011b akademick\u00e9 oblasti <\/em>\n\n\"\"  \"\"\n<\/em>\n\n\n\nZelen\u00fd delf\u00edn \u2013 zvl\u00e1\u0161tn\u00ed cena hodnotitelsk\u00e9 komise<\/strong>\n<\/em>Ing. Kamil Varh\u00e1nek, marketingov\u00fd \u0159editel, <\/strong>(Emco, s.r.o.<\/strong>)\nza komplexn\u00ed produktovou inovaci zalo\u017eenou na d\u016fsledn\u00e9m \u00fasil\u00ed o pozn\u00e1n\u00ed z\u00e1kazn\u00edka formou marketingov\u00e9ho v\u00fdzkumu\n  \"\"  \"\"\n<\/em>\n\n\n\nR\u016f\u017eov\u00fd delf\u00edn \u2013 zvl\u00e1\u0161tn\u00ed cena hodnotitelsk\u00e9 komise<\/strong>\nIng. Patricie Irlvekov\u00e1, marketingov\u00e1 a obchodn\u00ed \u0159editelka, \u010dlenka p\u0159edstavenstva a.s., (L\u00e9\u010debn\u00e9 l\u00e1zn\u011b Mari\u00e1nsk\u00e9 L\u00e1zn\u011b, a.s.)\n<\/strong>za launching a komunikaci nov\u00e9ho brandu Ensana v L\u00e9\u010debn\u00fdch l\u00e1zn<\/em>\u00edch Mari\u00e1nsk\u00e9 L\u00e1zn\u011b, kter\u00fd vedl k efektivn\u00edmu a rychl\u00e9mu zaveden\u00ed nov\u00e9 zna\u010dky Ensana\n<\/em>\"\"  \"\"<\/em>\n\n\n\nDuh<\/strong>o<\/strong>v<\/strong>\u00fd delf\u00edn \u2013 cena prezidia \u010c<\/strong>MS<\/strong>\n\n\n\nIng. Lucie M\u00e1dlov\u00e1, Ph.D., zakladatelka a v\u00fdkonn\u00e1 \u0159editelka Asociace spole\u010densk\u00e9 odpov\u011bdnosti, vyslankyn\u011b dobr\u00e9 v\u016fle Ministerstva zahrani\u010dn\u00edch v\u011bc\u00ed \u010cR<\/strong> (Asociace spole\u010densk\u00e9 odpov\u011bdnosti, o.p.s.<\/strong>)\nza kampa\u0148 na podporu napl\u0148ov\u00e1n\u00ed c\u00edl\u016f udr\u017eiteln\u00e9ho rozvoje formou ud\u011blov\u00e1n\u00ed Cen SDGs sm\u011b\u0159uj\u00edc\u00ed k dlouhodob\u00e9mu pos\u00edlen\u00ed pov\u011bdom\u00ed ve\u0159ejnosti o glob\u00e1ln\u00edch\nc\u00edlech OSN \n\"\"  \"\"<\/em>\n\nIng.<\/strong> Pavel Pastorek, p\u0159edseda p\u0159edstavenstva a gener\u00e1ln\u00ed \u0159editel<\/strong> (Templ\u00e1\u0159sk\u00e9 sklepy \u010cejkovice, vina\u0159sk\u00e9 dru\u017estvo<\/strong>)\nza remodeling adjust\u00e1\u017ee lahvov\u00fdch v\u00edn, zm\u011bnu a\n<\/em>roz\u0161\u00ed\u0159en\u00ed marketingov\u00fdch aktivit a obohacen\u00ed portfolia<\/em>           <\/em>\n\"\"  \"\" <\/em>\n\n\n<\/em><\/em>Ing. Pavel Schreiber, p\u0159edseda p\u0159edstavenstva<\/strong> (CeWe Color, a.s.<\/strong>)\nza vybudov\u00e1n\u00ed dominantn\u00edho v\u00fdrobce fotoslu\u017eeb a siln\u00e9 zna\u010dky Cewe Fotolab\n<\/em>\"\"  \"\"\n<\/em>\nIng. Martina Weberov\u00e1, \u0159editelka marketingu<\/strong> (ADLER Czech, a.s.<\/strong>)\nza projekt rebrandingu produkt\u016f a s t\u00edm spojen\u00fd redesign loga (Adler \u2013 Malfini)\n\"\"  \"\"\n<\/em>\n\n\n\nMal\u00fd delf\u00edn<\/strong>\n\n\n\nIng. Martina Bartl, Marketing manager (Mobility Czech Republic, s.r.o. \u2013 Anytime Carsharing)\n <\/strong>za komplexn\u00ed marketingovou strategii uveden\u00ed nov\u00e9ho produktu na trh\n\"\"  \"\" <\/em>\n\n\n\nPhDr. Eva D\u011bkanov\u00e1, mana\u017eerka marketingu (Geis CZ, s.r.o.)\n<\/strong>za unik\u00e1tn\u00ed projekt v oblasti komunikace Poj\u010fte ven!  posiluj\u00edc\u00ed pozitivn\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky a loajalitu z\u00e1kazn\u00edk\u016f\n\"\"<\/em>  \"\"<\/em>\n\n\n\nJana Kolrusov\u00e1, majitelka a jednatelka (Fit, zdrav\u00ed, v\u00fd\u017eiva a Dandelion Jana Kolrusov\u00e1)\n<\/strong>za inovativn\u00ed a ekologick\u00fd p\u0159\u00edstup k vyu\u017e\u00edv\u00e1n\u00ed \u010desk\u00fdch p\u0159\u00edrodn\u00edch surovin u nov\u00fdch produkt\u016f v\u010detn\u011b propagace v\u00fdrobk\u016f formou nov\u011b otev\u0159en\u00e9 Prvn\u00ed pampeli\u0161kov\u00e9 kav\u00e1rny\n\"\"  \"\"\n<\/em>\n\n\n\nIng. Petr Krej\u010d\u00edk, marketingov\u00fd \u0159editel (ANNOVINO VINA\u0158STV\u00cd LEDNICE,  s.r.o.)\n<\/strong>za komplexn\u00ed podporu moravsk\u00e9ho vina\u0159stv\u00ed a vina\u0159sk\u00e9 turistiky (Valtice Hlavn\u00ed m\u011bsto v\u00edna, V\u00edna zrozen\u00e1 v Lednici, Noc otev\u0159en\u00fdch sklep\u016f a dal\u0161\u00ed projekty)\n\"\"  \"\"\n<\/em>\n\n\n\nIng. Pavel Ren\u010d\u00edn, MBA, \u0159editel marketingov\u00e9 komunikace (Active Radio, a.s.)\n<\/strong>za vytvo\u0159en\u00ed d\u016fmysln\u00e9 marketingov\u00e9 strategie pro uveden\u00ed nov\u00e9ho eventu \u2013 Comic Con Prague\n\"\"  \"\"\n<\/em>\n\n\n\nMgr. Shukhrat Saidov, Chief Executive Officer (CEO),  (Silon, s.r.o.)\n<\/strong>za vyu\u017eit\u00ed princip\u016f udr\u017eiteln\u00e9ho rozvoje p\u0159i pos\u00edlen\u00ed postaven\u00ed spole\u010dnosti na trh\n\"\"  \"\"\n<\/em>\n\n\n\nDiplomy za \u00fasp\u011b\u0161nou nominaci<\/strong>\n\n\n\nBc. Hana Pek\u00e1rkov\u00e1, jednatelka\/majitelka firmy (Pracovi\u0161t\u011b o\u0161et\u0159ovatelsk\u00e9 p\u00e9\u010de)\n<\/strong>za mnohostrannou podporu pos\u00edlen\u00ed informovanosti o oboru dom\u00e1c\u00ed p\u00e9\u010de jak u odborn\u00e9, tak i laick\u00e9 ve\u0159ejnosti\n\"\"  \"\"\n<\/em>\n\n\n\nIng. Danu\u0161e Steinov\u00e1, p\u0159edsedkyn\u011b spolku (Aktivn\u00ed st\u00e1\u0159\u00ed)\n<\/strong>za komplexn\u00ed podporu seniorn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed a dal\u0161\u00edch projekt\u016f aktivn\u00edho st\u00e1\u0159\u00ed zalo\u017een\u00edm zapsan\u00e9ho spolku Aktivn\u00ed st\u00e1\u0159\u00ed.eu a vytvo\u0159en\u00edm Centra celo\u017eivotn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed apod.\n\"\"  \"\"\n<\/em>\n\n\n\nMlad\u00fd delf\u00edn:<\/strong>\n\n\n
    \n \t
  1. m\u00edsto              Nikola Jurasov\u00e1, <\/strong>UTB Zl\u00edn<\/li>\n \t
  2. m\u00edsto              Daniel Path, Martin Vl\u010dek, <\/strong>V\u0160E Praha<\/li>\n \t
  3. m\u00edsto              Petr Sezemsk\u00fd, Jan Hintner, Patrik \u0160pli\u0148o , <\/strong>V\u0160E Praha\n\"\" \"\" \"\"\"\"<\/li>\n<\/ol>\n\"\"  \"\"  \"\"\"\"  \"\"","protected":false},"excerpt":{"rendered":"

    \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 15. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2019 Ve \u010dtvrtek 10. 12. 2020 se netradi\u010dn\u00edm zp\u016fsobem tradi\u010dn\u011b v Divadeln\u00edm s\u00e1le Klubu L\u00e1vka na Novotn\u00e9ho l\u00e1vce v Praze 1 odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 15. ro\u010dn\u00edku Market\u00e9r roku 2019. V d\u016fsledku mimo\u0159\u00e1dn\u00e9 situace spojen\u00e9 s pandemi\u00ed koronaviru prob\u011bhlo vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f a p\u0159ed\u00e1v\u00e1n\u00ed cen jednotliv\u00fdm ocen\u011bn\u00fdm kandid\u00e1t\u016fm … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":453,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5289"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5289"}],"version-history":[{"count":2,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5289\/revisions"}],"predecessor-version":[{"id":5291,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5289\/revisions\/5291"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/453"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}