{"id":5870,"date":"2021-12-09T13:01:29","date_gmt":"2021-12-09T12:01:29","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=5870"},"modified":"2022-01-13T22:31:33","modified_gmt":"2022-01-13T21:31:33","slug":"2021-2","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/2021-2\/","title":{"rendered":"2021"},"content":{"rendered":"\t\t
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Hlavn\u00ed v\u00fdbor je ten hlavn\u00ed (prosinec 2021)<\/span><\/strong><\/h2>\n

Pro \u010ceskou marketingovou spole\u010dnost<\/strong> tento v\u00fdrok ur\u010dit\u011b plat\u00ed. Skupina lid\u00ed, kter\u00e1 se sch\u00e1z\u00ed dvakr\u00e1t do roka<\/strong>, je slo\u017eena z marketingov\u00fdch teoretik\u016f a praktik\u016f nejvy\u0161\u0161\u00ed kvality. Vedle sebe used\u00e1 renomovan\u00fd vysoko\u0161kolsk\u00fd profesor a \u0161pi\u010dkov\u00fd market\u00e9r p\u0159edn\u00ed \u010desk\u00e9 firmy, p\u0159edsedkyn\u011b region\u00e1ln\u00edho klubu a zku\u0161en\u00fd praktik dopl\u0148uj\u00edc\u00ed teoretick\u00e9 z\u00e1v\u011bry akademik\u016f.
\u00dakolem t\u00e9to se\u0161losti je zhodnocen\u00ed \u010dinnosti \u010cMS<\/strong> za uplynul\u00e9 obdob\u00ed. Nejinak tomu bylo i ve st\u0159edu 8. prosince 2021<\/strong>. N\u00e1lada v salonku Klubu L\u00e1vka<\/strong> na Novotn\u00e9ho l\u00e1vce<\/strong> vzhledem ke covidov\u00fdm kle\u0161t\u00edm m\u00edrn\u011b pochmurn\u00e1, le\u010d vzhledem k v\u00fdsledk\u016fm v t\u011b\u017ek\u00fdch podm\u00ednk\u00e1m p\u0159\u00edjemn\u011b optimistick\u00e1. Nen\u00ed v\u0161echno tak, jak bychom si p\u0159\u00e1li a cht\u011bli. S t\u00edm nic nenad\u011bl\u00e1me, ale m\u016f\u017eeme se pokusit m\u00ednusy m\u011bnit na plusy<\/strong>. T\u011b\u017ek\u00e9, nicm\u00e9n\u011b provediteln\u00e9. Hlavn\u00ed sm\u011bry \u010dinnosti \u010cMS<\/strong> st\u00e1le plat\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed aktivity jsou vidit\u011bln\u011b aktivn\u00ed<\/strong>. O tom v\u0161em se rozhovo\u0159ili v bohat\u00e9 diskusi p\u0159\u00edtomn\u00ed \u010dlenov\u00e9 HV<\/strong> pot\u00e9, co si vyslechli Zpr\u00e1vu o \u010dinnosti<\/strong>, Zpr\u00e1vu o hospoda\u0159en\u00ed<\/strong>, informaci o fungov\u00e1n\u00ed Spole\u010dnosti<\/strong> v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong> i zpr\u00e1vy z jednotliv\u00fdch region\u00e1ln\u00edch klub\u016f<\/strong>. Poda\u0159il se Market\u00e9r roku<\/strong>, velkou odezvu zaznamenal mezi odborn\u00edky podzimn\u00ed semin\u00e1\u0159<\/strong>, jako hodinky vych\u00e1zel \u010dasopis M&K<\/strong>, upev\u0148ovaly se kontakty s partnersk\u00fdmi organizacemi<\/strong> i se\u00a0 \u010dlenskou z\u00e1kladnou<\/strong>, b\u011b\u017eela administrace<\/strong>, fungovalo \u00fa\u010detnictv\u00ed<\/strong> a dokonce se na\u0161el prostor i na z\u00e1bavu<\/strong>.
Je to m\u00e1lo? Je to moc?
V\u017edy je co zlep\u0161ovat, ale na druh\u00e9 stran\u011b je chybou b\u00fdt p\u0159\u00edli\u0161 skromn\u00fd. Doba m\u00e1 v\u00fdjime\u010dn\u00fd charakter a nezvykl\u00e9 parametry. Na n\u011b mus\u00ed reagovat nejen marketing<\/strong> jako obor, ale i \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> jako jeho zast\u0159e\u0161uj\u00edc\u00ed platforma. Je mo\u017en\u00e9 konstatovat, \u017ee se j\u00ed to da\u0159\u00ed. Sv\u011bdectv\u00ed o tom p\u0159in\u00e1\u0161\u00ed i n\u00ed\u017ee uveden\u00e1 zpr\u00e1va o \u010dinnosti<\/strong>.
Zpr\u00e1va_o_\u010dinnosti_II._pol._2021 www<\/a><\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\"\"<\/p>\n

Zased\u00e1n\u00ed hlavn\u00edho v\u00fdboru \u010derven 2021<\/strong><\/span><\/h2>\n

Dne 9. 6. 2021<\/strong> v odpoledn\u00edch hodin\u00e1ch zasedal v salonku Klubu L\u00e1vka na Novotn\u00e9ho l\u00e1vce v Praze 1 hlavn\u00ed v\u00fdbor \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.
Na programu pravideln\u00e9ho p\u016flro\u010dn\u00edho zased\u00e1n\u00ed bylo jednak zhodnocen\u00ed mimo\u0159\u00e1dn\u00e9ho stavu spojen\u00e9ho s pandemi\u00ed Covid-19 a jeho dopadu na \u010dinnost \u010cMS, stejn\u011b jako projedn\u00e1n\u00ed zpr\u00e1vy o \u010dinnosti<\/strong> za prvn\u00ed pololet\u00ed 2021<\/strong>, zpr\u00e1vy o p\u0159\u00edprav\u00e1ch sout\u011b\u017ee Market\u00e9r roku 2020<\/strong>, zpr\u00e1vy o hospoda\u0159en\u00ed, informace o vyd\u00e1v\u00e1n\u00ed \u010dasopisu Marketing a komunikace a<\/strong> informace z\u00e1stupc\u016f region\u00e1ln\u00edch klub\u016f<\/strong> o jejich aktivit\u00e1ch.
Prezident \u010cMS Tom\u00e1\u0161 David<\/strong> tak\u00e9 informoval o \u00famrt\u00ed pan\u00ed Jozef\u00edny Simov\u00e9, <\/strong>dlouholet\u00e9 p\u0159edsedkyn\u011b Region\u00e1ln\u00edho klubu Liberec<\/strong> a o kooptaci pana Petra Uchytila <\/strong>do prezidia \u010cMS za odstupuj\u00edc\u00edho pana Milana Medka.<\/strong><\/p>\n

\u010cestn\u00e1 prezidentka Jitka Vysekalov\u00e1<\/strong> obr\u00e1tila pozornost p\u0159\u00edtomn\u00fdch hlavn\u011b na vyd\u00e1v\u00e1n\u00ed \u010dasopisu Marketing a komunikace<\/strong> a na mimo\u0159\u00e1dn\u00fd ka\u017edoro\u010dn\u00ed v\u00fdzkum \u010ce\u0161i a reklama<\/strong>.<\/p>\n

K bohat\u00e9 a podn\u011btn\u00e9 diskuzi z\u00e1stupc\u016f region\u00e1ln\u00edch klub\u016f<\/strong> se p\u0159ipojil i p\u0159\u00edtomn\u00fd Ji\u0159\u00ed Mike\u0161<\/strong>, kter\u00fd shrom\u00e1\u017ed\u011bn\u00ed navrh, aby se \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> zapojila aktivn\u011b do prosazov\u00e1n\u00ed zkr\u00e1cen\u00e9ho n\u00e1zvu na\u0161eho st\u00e1tu \u010cesko (Czechia)<\/strong>.<\/p>\n

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V n\u00e1sleduj\u00edc\u00ed neform\u00e1ln\u00ed diskuzi se mluvilo o \u010dasopise<\/strong>, webov\u00fdch str\u00e1nk\u00e1ch<\/strong>, region\u00e1ln\u00edch specifik\u00e1ch<\/strong>, studentech i kantorech<\/strong> a o bl\u00ed\u017e\u00edc\u00ed se podzimn\u00ed sez\u00f3n\u011b s vyhl\u00eddkou pravideln\u00e9ho semin\u00e1\u0159e <\/strong>i slavnostn\u00edho odpoledne certifikac\u00ed<\/strong> a jejich prolongac\u00ed<\/strong>.<\/p>\n

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Zn\u011bn\u00ed cel\u00e9 zpr\u00e1vy o \u010dinnosti naleznete zde:
Zpr\u00e1va_o_\u010dinnosti_I._pol._2021 final<\/a><\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hlavn\u00ed v\u00fdbor je ten hlavn\u00ed (prosinec 2021) Pro \u010ceskou marketingovou spole\u010dnost tento v\u00fdrok ur\u010dit\u011b plat\u00ed. Skupina lid\u00ed, kter\u00e1 se sch\u00e1z\u00ed dvakr\u00e1t do roka, je slo\u017eena z marketingov\u00fdch teoretik\u016f a praktik\u016f nejvy\u0161\u0161\u00ed kvality. Vedle sebe used\u00e1 renomovan\u00fd vysoko\u0161kolsk\u00fd profesor a \u0161pi\u010dkov\u00fd market\u00e9r p\u0159edn\u00ed \u010desk\u00e9 firmy, p\u0159edsedkyn\u011b region\u00e1ln\u00edho klubu a zku\u0161en\u00fd praktik dopl\u0148uj\u00edc\u00ed teoretick\u00e9 z\u00e1v\u011bry akademik\u016f.\u00dakolem t\u00e9to … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5870"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5870"}],"version-history":[{"count":10,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5870\/revisions"}],"predecessor-version":[{"id":6017,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/5870\/revisions\/6017"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}