{"id":656,"date":"2018-10-16T13:14:19","date_gmt":"2018-10-16T11:14:19","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=656"},"modified":"2018-10-16T13:54:21","modified_gmt":"2018-10-16T11:54:21","slug":"doporucujeme","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/vzdelavani\/knihovna\/nase-knihovna\/doporucujeme\/","title":{"rendered":"Doporu\u010dujeme"},"content":{"rendered":"

Jak b\u00fdt p\u0159esv\u011bd\u010div\u00fd a neztratit se v davu<\/strong><\/span><\/h2>\n
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Jitka Vysekalov\u00e1, Karel Vo\u0159\u00ed\u0161ek<\/figcaption><\/figure>\n

Prvn\u00ed kniha nejobl\u00edben\u011bj\u0161\u00edho moder\u00e1tora a lektora komunikace Karla Vo\u0159\u00ed\u0161ka a marketingov\u00e9 expertky Jitky Vysekalov\u00e9. Vydejte se se s nimi na \u010dtivou a poutavou cestu p\u0159es uv\u011bdom\u011bn\u00ed si sv\u00e9ho vlastn\u00edho j\u00e1 a budov\u00e1n\u00ed osobn\u00ed image a\u017e k samotn\u00e9mu mluven\u00ed na ve\u0159ejnosti a p\u0159esv\u011bd\u010div\u00e9mu vystupov\u00e1n\u00ed.<\/p>\n

Image je nejen na\u0161\u00edm obrazem, kter\u00fd si o n\u00e1s okol\u00ed vytv\u00e1\u0159\u00ed na z\u00e1klad\u011b informac\u00ed a osobn\u00edch zku\u0161enost\u00ed, ale p\u0159edev\u0161\u00edm by m\u011bla vych\u00e1zet p\u0159\u00edmo z n\u00e1s, m\u011bla by odpov\u00eddat na\u0161\u00ed osobnosti. Tuto osobnost m\u016f\u017eete navzdory vlivu gen\u016f \u010di v\u00fdchovy do zna\u010dn\u00e9 m\u00edry sami ovlivnit. Jak\u00fd jste typ temperamentu? Jste zam\u011b\u0159en\u00edm introvert, nebo extrovert? Pomoc\u00ed praktick\u00fdch cvi\u010den\u00ed a osobnostn\u00edch test\u016f pozn\u00e1te l\u00e9pe sami sebe i sv\u00e9 okol\u00ed. Zjist\u00edte, jak p\u016fsob\u00edte na druh\u00e9 a jak toho vyu\u017e\u00edt p\u0159i \u0159e\u0161en\u00ed konflikt\u016f.<\/p>\n

A\u0165 u\u017e chcete p\u0159iv\u00e9st k dokonalosti svou osobn\u00ed nebo profesn\u00ed image, v knize naleznete rady, jak sv\u00e9ho ide\u00e1lu dos\u00e1hnout. Dozv\u00edte se, jakou roli hraje m\u00f3da a oble\u010den\u00ed, vzhled, pov\u011bst, \u0159e\u010d t\u011bla, vystupov\u00e1n\u00ed a chov\u00e1n\u00ed, jak\u00fd vliv maj\u00ed barvy \u010di jak se \u201enau\u010dit vkusu\u201c. Nesch\u00e1z\u00ed ani n\u00e1vod, jak se st\u00e1t charismatickou osobnost\u00ed. Nau\u010d\u00edte se mluvit p\u0159esv\u011bd\u010div\u011b a tak, aby v\u00e1m lid\u00e9 rozum\u011bli. Auto\u0159i v\u00e1m uk\u00e1\u017eou, jak na tr\u00e9mu i pro\u010d a jak b\u00fdt asertivn\u00ed. Provedou v\u00e1s \u00faskal\u00edmi ve\u0159ejn\u00e9ho projevu, upozorn\u00ed na \u010dast\u00e9 chyby, sezn\u00e1m\u00ed v\u00e1s s artikulac\u00ed, intonac\u00ed, fr\u00e1zov\u00e1n\u00edm i \u0159e\u010d\u00ed t\u011bla. Zjist\u00edte tak\u00e9, jak si ud\u011blat ze stresu spojence \u010di p\u0159edej\u00edt syndromu vyho\u0159en\u00ed a mnoho dal\u0161\u00edch u\u017eite\u010dn\u00fdch tip\u016f do \u017eivota.
\nCel\u00e1 kniha je naps\u00e1na \u010dtivou a srozumitelnou formou a je pln\u00e1 praktick\u00fdch p\u0159\u00edklad\u016f, cvi\u010den\u00ed a test\u016f, kter\u00e9 v\u00e1m pomohou l\u00e9pe poznat sami sebe a nikdy se ji\u017e neztratit v davu.<\/p>\n

Slavnostn\u00ed k\u0159est knihy prob\u011bhl v Pal\u00e1ci knih Luxor<\/strong> za p\u0159\u00edtomnosti mnoha v\u00fdzna\u010dn\u00fdch osobnost\u00ed.<\/p>\n

\"\"<\/p>\n

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Emoce v marketingu \/ Jak oslovit srdce z\u00e1kazn\u00edka<\/strong><\/span><\/h2>\n

\"\"<\/p>\n

Jitka Vysekalov\u00e1 a kol.<\/strong><\/p>\n

Emoce hraj\u00ed v marketingu d\u016fle\u017eitou, ne-li hlavn\u00ed roli \u2013 od marketingov\u00e9ho v\u00fdzkumu p\u0159es jednotliv\u00e9 \u010d\u00e1sti marketingov\u00e9ho mixu a\u017e po komunika\u010dn\u00ed strategie. Jak m\u016f\u017eeme emoce v marketingu a p\u0159edev\u0161\u00edm v marketingov\u00e9 komunikaci vyu\u017e\u00edt? Jak\u00fd v\u00fdznam maj\u00ed emoce pro \u010dlov\u011bka a jeho spot\u0159ebn\u00ed a n\u00e1kupn\u00ed chov\u00e1n\u00ed? Jak pomoc\u00ed emocion\u00e1ln\u00ed komunikace vzbudit z\u00e1jem z\u00e1kazn\u00edk\u016f a vybudovat s nimi pozitivn\u00ed a trval\u00e9 vztahy? Jak\u00fdmi klasick\u00fdmi i nov\u00fdmi p\u0159\u00edstupy zkoumat a m\u011b\u0159it emoce? Jak vytvo\u0159it pozitivn\u00ed emocion\u00e1ln\u00ed vztah ke zna\u010dce, produktu, m\u00edstu prodeje apod.? Jak\u00e9 kan\u00e1ly vyu\u017e\u00edt pro podporu emocion\u00e1ln\u00edho p\u016fsoben\u00ed marketingov\u00e9 komunikace? V t\u00e9to publikaci, kter\u00e1 je ojedin\u011bl\u00e1 na na\u0161em trhu, najdete nejen odpov\u011bdi na tyto a dal\u0161\u00ed ot\u00e1zky, ale tak\u00e9 mnoho p\u0159\u00edklad\u016f vyu\u017eit\u00ed pozitivn\u00edch i negativn\u00edch emoc\u00ed v marketingu u n\u00e1s i v zahrani\u010d\u00ed. Kn\u00ed\u017eka je ur\u010dena v\u0161em lidem z praxe a student\u016fm, kte\u0159\u00ed se zab\u00fdvaj\u00ed marketingem a zvl\u00e1\u0161t\u011b marketingovou komunikac\u00ed.<\/p>\n

Psychologie reklamy \u2013 4., roz\u0161\u00ed\u0159en\u00e9 a aktualizovan\u00e9 vyd\u00e1n\u00ed<\/strong><\/span><\/h2>\n
\"\"
Jitka Vysekalov\u00e1 a kolektiv<\/figcaption><\/figure>\n

Nov\u00e9 vyd\u00e1n\u00ed \u00fasp\u011b\u0161n\u00e9 plnobarevn\u00e9 publikace s mnoha fotografiemi a obr\u00e1zky p\u0159in\u00e1\u0161\u00ed aktu\u00e1ln\u00ed informace o reklam\u011b a jej\u00edm p\u016fsoben\u00ed a efektivnosti. Kniha je ur\u010dena mana\u017eer\u016fm, specialist\u016fm a student\u016fm marketingu a reklamy. \u010ctvrt\u00e9 vyd\u00e1n\u00ed se nov\u011b v\u011bnuje nap\u0159\u00edklad modern\u00edm sm\u011br\u016fm marketingov\u00e9 komunikace t\u00fdkaj\u00edc\u00edm se soci\u00e1ln\u00edch s\u00edt\u00ed, d\u00e1le neuromarketingu, v\u00fdznamu emoc\u00ed a sociokulturn\u00edm faktor\u016fm tvorby reklamy. \u010cten\u00e1\u0159i d\u00e1le z\u00edskaj\u00ed aktualizovan\u00e9 \u00fadaje o reklam\u011b v m\u00e9di\u00edch, sezn\u00e1m\u00ed se s nov\u00fdmi p\u0159\u00edklady efektivn\u00edch kampan\u00ed z roku 2010, dal\u0161\u00edmi p\u0159\u00edklady testov\u00e1n\u00ed reklamy, nov\u00fdmi \u00fadaji v\u00fdzkumu postoje \u010desk\u00e9 ve\u0159ejnosti ke zna\u010dkov\u00e9mu zbo\u017e\u00ed, nov\u00fdmi poznatky k \u00fa\u010dinnosti reklamy na internetu atd. Publikace, jej\u00ed\u017e hlavn\u00ed autorka je uzn\u00e1vanou \u010deskou autoritou v oblasti psychologie reklamy, v\u00e1m odpov\u00ed na ot\u00e1zku, jakou reklamu v\u00e1\u0161 z\u00e1kazn\u00edk preferuje a jak vytvo\u0159it \u00fa\u010dinnou reklamu. Kniha nem\u00e1 d\u00edky sv\u00e9 komplexnosti a reflektov\u00e1n\u00ed \u010desk\u00fdch podm\u00ednek na trhu konkurenci.
\nGrada Publishing 2012, 459,- K\u010d<\/strong><\/p>\n

Reklama \u2013 Jak d\u011blat reklamu \u2013 3., aktualizovan\u00e9 a dopln\u011bn\u00e9 vyd\u00e1n\u00ed<\/strong><\/span><\/h2>\n
\"\"
Jitka Vysekalov\u00e1, Ji\u0159\u00ed Mike\u0161<\/figcaption><\/figure>\n

Nov\u00e9, aktualizovan\u00e9 a dopln\u011bn\u00e9 vyd\u00e1n\u00ed z\u00e1kladn\u00ed \u010desk\u00e9 kn\u00ed\u017eky o reklam\u011b op\u011bt p\u0159ipravili p\u0159edn\u00ed \u010de\u0161t\u00ed odborn\u00edci na reklamu, p\u0159edsedkyn\u011b \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti Jitka Vysekalov\u00e1, a uzn\u00e1van\u00fd praktik, b\u00fdval\u00fd prezident Asociace komunika\u010dn\u00edch agentur, kter\u00fd dnes p\u0159edn\u00e1\u0161\u00ed na V\u0160E v Praze, Ji\u0159\u00ed Mike\u0161. Publikace p\u0159in\u00e1\u0161\u00ed aktu\u00e1ln\u00ed \u00fadaje a informace ze sv\u011bta \u010desk\u00e9 a zahrani\u010dn\u00ed reklamy, p\u0159ibli\u017euje novinky z oblasti modern\u00edch forem marketingov\u00e9 komunikace a nab\u00edz\u00ed nov\u00e9 p\u0159\u00edklady z reklamn\u00ed praxe. P\u0159esto\u017ee se kniha v\u011bnuje z v\u011bt\u0161\u00ed \u010d\u00e1sti pr\u00e1v\u011b reklam\u011b, je ur\u010dena v\u0161em z\u00e1jemc\u016fm o problematiku komer\u010dn\u00edch komunikac\u00ed, nejen marketingov\u00fdm a reklamn\u00edm mana\u017eer\u016fm a specialist\u016fm, pracovn\u00edk\u016fm komunika\u010dn\u00edch a reklamn\u00edch agentur a student\u016fm.
\n Grada Publishing 2010, 269,- K\u010d<\/strong><\/p>\n

<\/h1>\n","protected":false},"excerpt":{"rendered":"

Jak b\u00fdt p\u0159esv\u011bd\u010div\u00fd a neztratit se v davu Prvn\u00ed kniha nejobl\u00edben\u011bj\u0161\u00edho moder\u00e1tora a lektora komunikace Karla Vo\u0159\u00ed\u0161ka<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":652,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/656"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":11,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/656\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/656\/revisions\/673"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/652"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}