{"id":712,"date":"2018-10-16T14:35:47","date_gmt":"2018-10-16T12:35:47","guid":{"rendered":"http:\/\/cma.cz.uvds454.active24.cz\/?page_id=712"},"modified":"2018-11-14T18:51:14","modified_gmt":"2018-11-14T17:51:14","slug":"pokrtili-jsme","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/vzdelavani\/knihovna\/pokrtili-jsme\/","title":{"rendered":"Pok\u0159tili jsme"},"content":{"rendered":"

Reklama<\/h1>\n

Jak d\u011blat reklamu – k\u0159est v barv\u00e1ch podzimu<\/h1>\n

Kr\u00e1sn\u00fd podzimn\u00ed podve\u010der na Vysok\u00e9 \u0161kole kreativn\u00ed komunikace <\/strong>se stal v \u00fater\u00fd 16.10.2018<\/strong> mimo\u0159\u00e1dnou kulisou pro k\u0159est<\/strong> nov\u00e9ho vyd\u00e1n\u00ed kn\u00ed\u017eky o reklam\u011b.
\nU\u017e po\u010dtvrt\u00e9 vy\u0161la kniha Reklama, Jak d\u011blat reklamu<\/strong> osv\u011bd\u010den\u00fdch autor\u016f, na slovo vzat\u00fdch odborn\u00edk\u016f Jitky Vysekalov\u00e9 a Ji\u0159\u00edho Mike\u0161e<\/strong>.
\nNa sv\u011bt ji p\u0159ivedlo nakladatelstv\u00ed Grada<\/strong> jako \u010dtvrt\u00e9, dopln\u011bn\u00e9 vyd\u00e1n\u00ed. Proto\u017ee jde o publikaci, kter\u00e1 je na marketingov\u00e9m kni\u017en\u00edm trhu velice \u017e\u00e1dan\u00e1, pot\u011b\u0161\u00ed jist\u011b tato informace nejen V\u00e1s, ale i v\u0161echny u\u017eivatele Va\u0161ich m\u00e9di\u00ed a p\u0159\u00edznivce na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

Nenechte si, pros\u00edm, tuto novinku pro sebe, ale pod\u011blte se o ni se v\u0161emi!<\/strong><\/p>\n

D\u011bkujeme za p\u0159\u00edze\u0148 a sd\u00edlnost (tiskov\u00e1 zpr\u00e1va zde n\u00ed\u017ee).<\/p>\n

Jitka a Jirka<\/strong><\/p>\n

\"\"<\/a>  \"\"<\/a><\/p>\n

\"\"<\/a>  <\/a>\"\"<\/a><\/p>\n

\"\"<\/a>  \"\"<\/a><\/p>\n

\"\"<\/a>  \"\"<\/a><\/p>\n

Tiskov\u00e1 zpr\u00e1va
\n<\/strong>
\nReklama po\u010dtvrt\u00e9<\/p>\n

K\u0159est a autogrami\u00e1da knihy REKLAMA \u2013 JAK D\u011aLAT REKLAMU   
\n<\/strong><\/p>\n

Pra\u017esk\u00e1 Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/strong> se 16. \u0159\u00edjna stala m\u00edstem k\u0159tu a autogrami\u00e1dy 4. vyd\u00e1n\u00ed knihy Reklama. Jej\u00edmi autory jsou Jitka Vysekalov\u00e1, prezidentka \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>, a Ji\u0159\u00ed Mike\u0161, prvn\u00ed Adman \u010ceska<\/strong>. Za hojn\u00e9 \u00fa\u010dasti p\u0159\u00edznivc\u016f reklamy i autor\u016f kn\u00ed\u017eky pok\u0159tili publikaci Kate\u0159ina \u0160\u010dudl\u00edkov\u00e1<\/strong>, \u0161\u00e9fredaktorka Grada, Milan Medek<\/strong>, rektor V\u0160KK, Ond\u0159ej \u0160t\u011bp\u00e1nek<\/strong>, jednatel V\u0160KK, a Ladislav \u0160\u0165astn\u00fd<\/strong>, \u0159editel Rady pro reklamu. Ve\u010derem prov\u00e1zel Karel Vo\u0159\u00ed\u0161ek<\/strong>.<\/p>\n

Jde o nov\u00e9 vyd\u00e1n\u00ed z\u00e1kladn\u00ed \u010desk\u00e9 knihy o reklam\u011b<\/strong>, kter\u00e9 je kompletn\u011b aktualizovan\u00e9 a dopln\u011bn\u00e9 o nov\u00e9 trendy a p\u0159\u00edklady, nap\u0159\u00edklad v online reklam\u011b nebo oblasti p\u016fsoben\u00ed a v\u00fdzkumu efektivnosti reklamy. Za\u010d\u00ednaj\u00edc\u00ed market\u00e9\u0159i a studenti V\u0160 v knize najdou v\u0161e d\u016fle\u017eit\u00e9 o tom, jak napl\u00e1novat a vytvo\u0159it tu \u201espr\u00e1vnou\u201c reklamu, kter\u00e1 spln\u00ed sv\u00e9 c\u00edle. Dozv\u00ed se, jak p\u0159ipravit reklamn\u00ed kampa\u0148, jak sestavit rozpo\u010det a zvolit m\u00e9dia, jak komunikovat s r\u016fzn\u00fdmi c\u00edlov\u00fdmi skupinami, \u00fa\u010dinn\u011b vyu\u017e\u00edvat slova a barvy, vybrat vhodn\u00fd n\u00e1zev, jm\u00e9no produktu a logo. Auto\u0159i se d\u00e1le v\u011bnuj\u00ed p\u016fsoben\u00ed reklamy a jej\u00edmu m\u011b\u0159en\u00ed, rad\u00ed jak vybrat reklamn\u00ed agenturu a p\u0159edstavuj\u00ed nov\u00e9 trendy v marketingov\u00e9 komunikaci. V p\u0159\u00edloh\u00e1ch \u010dten\u00e1\u0159i najdou u\u017eite\u010dn\u00e9 informace o legislativ\u011b spojen\u00e9 s reklamou, seznam tisku v\u011bnuj\u00edc\u00ed se marketingu, odkazy na asociace komunika\u010dn\u00edch agentur a d\u016fle\u017eit\u00e9 adresy. z\u00e1kladn\u00ed \u010desk\u00e9 knihy o reklam\u011b je kompletn\u011b aktualizovan\u00e9<\/p>\n

O kn\u00ed\u017ece napsali:<\/em><\/strong><\/p>\n

M\u00e1m to \u0161t\u011bst\u00ed, \u017ee jsem p\u0159ed t\u0159iceti lety potkal Jirku Mike\u0161e a zanedlouho pot\u00e9 i Jitku Vysekalovou. Maj\u00ed od P\u00e1naboha nejen to, \u017ee jsou oba fajn lidi, ale v\u00e1\u017e\u00edm si jich i pro jejich schopnost vhledu do oboru, o kter\u00e9m je toto ji\u017e 4. vyd\u00e1n\u00ed „Jak d\u011blat reklamu“. V \u0161ir\u0161\u00edch souvislostech toti\u017e spr\u00e1vn\u011b vid\u00ed marketingovou komunikaci v nov\u00e9m sv\u011bt\u011b nul a jedni\u010dek op\u011bt jen jako um\u011bn\u00ed p\u0159ed\u00e1vat spr\u00e1vnou informaci t\u011bm spr\u00e1vn\u00fdm lidem. Je to o to slo\u017eit\u011bj\u0161\u00ed, \u017ee dnes plaveme v oce\u00e1nu velk\u00fdch dat a zu\u0159\u00ed komunika\u010dn\u00ed bou\u0159e. D\u00edky za kompas!
\n<\/em>Pavel Brabec, president Asociace \u010desk\u00fdch reklamn\u00edch agentur a marketingov\u00e9 komunikace<\/em><\/strong><\/p>\n

Obdivuji aktu\u00e1lnost i odstup, nadhled a kontext letit\u00e9 praktick\u00e9 zku\u0161enosti, kter\u00e9 byli auto\u0159i schopni prom\u00edtnout do t\u00e9to publikace. Ur\u010dit\u011b doporu\u010duji lidem, kte\u0159\u00ed se cht\u011bj\u00ed s oborem sezn\u00e1mit i t\u011bm, kdo chce po letech z\u00edskat inspiraci a perspektivu zakotvenou v teorii i praxi.  <\/em>
\n<\/em>Jan Binar, president Edcom (Evropsk\u00e1 nadace pro v\u00fduku komer\u010dn\u00edch komunikac\u00ed, Brusel), prezident AKA, gener\u00e1ln\u00ed \u0159editel McCann, Praha.<\/em><\/strong><\/p>\n

V honb\u011b za t\u00edm nov\u00fdm a odli\u0161n\u00fdm zapom\u00edn\u00e1me, \u017ee k efektivn\u00ed komer\u010dn\u00ed komunikaci pot\u0159ebujeme krom\u011b invence i solidn\u00ed teoretick\u00fd z\u00e1klad a pozn\u00e1n\u00ed upevn\u011bn\u00e9 prax\u00ed. Moudrost se, jak je zn\u00e1mo, rod\u00ed opakov\u00e1n\u00edm. \u010ctvrt\u00e9, aktualizovan\u00e9 vyd\u00e1n\u00ed zku\u0161en\u00fdch autor\u016f dob\u0159e poslou\u017e\u00ed sou\u010dasn\u00fdm i budouc\u00edm profesion\u00e1l\u016fm v oboru. <\/em>
\nHana Huntov\u00e1, v\u00fdkonn\u00e1 \u0159editelka SIMAR, marketingov\u00e1 a medi\u00e1ln\u00ed konzultant<\/em><\/strong><\/p>\n

Spojen\u00ed na autory:<\/em><\/p>\n

kochran@email.cz<\/a><\/em>
\nj.vysekalova@centrum.cz<\/a><\/em><\/p>\n

 <\/h2>\n

Znovuzrozen\u00ed u\u017eite\u010dn\u00e9 publikace<\/strong><\/span><\/h2>\n

V r\u00e1mci veletrhu reklama, Polygraf 2012 se 20.3. uskute\u010dnil slavnostn\u00ed k\u0159est ji\u017e \u010dtvrt\u00e9ho vyd\u00e1n\u00ed knihy Psychologie reklamy<\/strong>, kter\u00e9ho se krom\u011b hlavn\u00ed autorky doc. PhDr. Jitky Vysekalov\u00e9, Ph.D.<\/strong>, prezidentky \u010cMS, z\u00fa\u010dastnili tak\u00e9 ostatn\u00ed spoluauto\u0159i a z\u00e1stupci nakladatelstv\u00ed Grada, kde publikace vy\u0161la. Knihu pok\u0159til \u0159editel veletrhu Zden\u011bk Sobota.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Reklama Jak d\u011blat reklamu – k\u0159est v barv\u00e1ch podzimu Kr\u00e1sn\u00fd podzimn\u00ed podve\u010der na Vysok\u00e9 \u0161kole kreativn\u00ed komunikace se stal v \u00fater\u00fd 16.10.2018 mimo\u0159\u00e1dnou kulisou pro k\u0159est nov\u00e9ho vyd\u00e1n\u00ed kn\u00ed\u017eky o reklam\u011b. U\u017e po\u010dtvrt\u00e9 vy\u0161la kniha Reklama, Jak d\u011blat reklamu osv\u011bd\u010den\u00fdch autor\u016f, na slovo vzat\u00fdch odborn\u00edk\u016f Jitky Vysekalov\u00e9 a Ji\u0159\u00edho Mike\u0161e. Na sv\u011bt ji p\u0159ivedlo nakladatelstv\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":649,"menu_order":80,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/712"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":7,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/712\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/712\/revisions\/1025"}],"up":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/649"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}