{"id":8005,"date":"2023-06-09T20:18:35","date_gmt":"2023-06-09T18:18:35","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?page_id=8005"},"modified":"2023-12-19T12:16:52","modified_gmt":"2023-12-19T11:16:52","slug":"rocnik-2023","status":"publish","type":"page","link":"https:\/\/www.cms-cma.cz\/rocnik-2023\/","title":{"rendered":"Ro\u010dn\u00edk 2023"},"content":{"rendered":"\t\t
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<\/p>\n

\"\"<\/a>\u00a0 \"\" \"\"<\/a>\"\"<\/a><\/h2>\n

Marketing a komunikace \u2013
t\u00e9mata \u010dasopisu pro rok 2023<\/strong><\/h2>\n

<\/p>\n

\n\n\n\n\n\n\n\n
\u010d\u00edslo<\/strong><\/td>\n\u00a0t\u00e9ma\u00a0<\/strong><\/td>\nodevzd\u00e1n\u00ed
rukopisu\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a01<\/strong><\/td>\nMarketingov\u00e1 komunikace<\/strong><\/td>\n\u00a010. 2. 2023<\/td>\n<\/tr>\n
\u00a02<\/strong><\/td>\nDigitalizace v marketingu<\/strong><\/td>\n10. 5. 2023<\/td>\n<\/tr>\n
\u00a03<\/strong><\/td>\nNov\u00e9 trendy v retail marketingu<\/strong><\/td>\n10. 8. 2023<\/td>\n<\/tr>\n
\u00a04<\/td>\nMarketingov\u00fd v\u00fdzkum<\/strong><\/td>\n30. 10. 2023<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

<\/p>\n

Marketing a komunikace \u010d. 4
<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

OBSAH
<\/strong><\/h3>\n

\u00davodn\u00edk
<\/strong><\/p>\n

Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

30 let oborov\u00e9 asociace SIMAR \/ 1994-2024\u00a0
<\/strong>Ing. Hana Sv\u011bchotov\u00e1, Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

ESOMAR kongres: co jsem si letos odnesla?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Jak v\u00fdzkum p\u0159isp\u00edv\u00e1 k\u00a0vy\u0161\u0161\u00ed efektivnosti komunikace v\u00a0posledn\u00edch 30 letech
<\/strong>Mgr. Michaela \u0160tenglov\u00e1, Mgr. Hana Volekov\u00e1, Mgr. Michal Je\u017eek\u00a0<\/p>\n

Marketingov\u00fd v\u00fdzkum jako pr\u016fvodce zna\u010dek na cest\u011b k\u00a0udr\u017eitelnosti
<\/strong>Ing. Tereza Hor\u00e1kov\u00e1\u00a0<\/p>\n

Inovace v medi\u00e1ln\u00edch v\u00fdzkumech
<\/strong>Josef Fi\u0161er, P\u0159emysl \u010cech\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Jak na lep\u0161\u00ed vizu\u00e1ly s\u00a0vyu\u017eit\u00edm AI
<\/strong>Ing. Petra V\u00ed\u0161kov\u00e1, Mgr. Pavel Urban\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Neuromarketingov\u00fd v\u00fdskum efektivity strategickej komunik\u00e1cie v \u0161t\u00e1tnej <\/strong>spr\u00e1ve\u00a0
<\/strong>Prof. PhDr. Lucie Sp\u00e1lov\u00e1, Ph.D., Ing. Dar\u00e1zs Tam\u00e1s\u00a0\u00a0\u00a0\u00a0<\/p>\n

V\u00fdvoj m\u011b\u0159en\u00ed sledovanosti televize nyn\u00ed a\u00a0budoucnost
<\/strong>Petr Maty\u00e1\u0161t\u00edk\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

UX Research aneb tipy na minim\u00e1ln\u00ed \u017eivotaschopn\u00fd u\u017eivatelsk\u00fd
v\u00fdzkum v\u00a0kontextu bankovn\u00ed aplikace\u00a0
<\/strong>Ing. Petra J\u00edlkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Na sc\u00e9nu p\u0159ich\u00e1z\u00ed chatbot \u2013 Revolu\u010dn\u00ed n\u00e1stroj pro identifikaci ide\u00e1ln\u00edho
z\u00e1kazn\u00edka a\u00a0hodnocen\u00ed obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed\u00a0
<\/strong>PhDr. Ladislava Knihov\u00e1, Ph.D., MBA\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Inspirativn\u00ed p\u0159\u00edstup k\u00a0odpov\u011bdn\u00e9mu podnik\u00e1n\u00ed \u2013 Tesco pro planetu
<\/strong>Michal Va\u0148\u00e1\u010dek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Bo\u017ekov Republica: Revolu\u010dn\u00ed \u0159ada lok\u00e1ln\u00edch rum\u016f slav\u00ed jubileum
<\/strong>Michal Jakl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Research Got Talent: \u010desk\u00fd t\u00fdm si odnesl zlatou trofej z\u00a0glob\u00e1ln\u00edho kl\u00e1n\u00ed\u00a0
<\/strong>Ing. Hana Huntov\u00e1, Ing. Hana Sv\u011bchotov\u00e1 \u00a0\u00a0<\/p>\n

Recenze: Marketingov\u00fd v\u00fdzkum \u2013 teorie a\u00a0praxe
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n

Marketingov\u00fd glos\u00e1\u0159<\/strong>

<\/em>ZE \u017dIVOTA \u010cMS\u00a0<\/strong><\/p>\n

Marketing a komunikace \u010d. 3
\"\"<\/a>

OBSAH
<\/strong><\/h3>\n

\u00davodn\u00edk <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Ing. Tom\u00e1\u0161 David\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Polarity a\u00a0trendy spot\u0159eby<\/strong>
Doc. Radim Valen\u010d\u00edk, CSc. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Vyu\u017eijte s\u00edlu data science v\u00a0retailu<\/strong>
Andrej Winter\u00a0<\/p>\n

Senzorick\u00fd marketing \u2013 to je smysl\u016f pln\u00e9 nakupov\u00e1n\u00ed\u00a0<\/strong>
Ing. Renata \u010cuhlov\u00e1, Ph.D, BA (Hons)\u00a0\u00a0<\/p>\n

Sout\u011b\u017e p.O.P. Star \u2013 aneb kdy\u017e hv\u011bzdy prod\u00e1vaj\u00ed<\/strong>
Ing. Ji\u0159\u00ed Beran, Ing. Michaela Klob\u00e1skov\u00e1 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/p>\n

V\u00edtejte ve sv\u011bt\u011b automatizovan\u00fdch objedn\u00e1vek \u00a0<\/strong>
PhDr. Ladislava Knihov\u00e1, Ph.D., MBA<\/p>\n

AI \u2013 Nov\u00e9 trendy v\u00a0retail marketingu: Transformace z\u00e1kaznick\u00e9ho z\u00e1\u017eitku\u00a0<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D. (\u010dl\u00e1nek napsala um\u011bl\u00e1 inteligence)<\/p>\n

M\u00edsto prodeje v marketingov\u00e9 komunikaci<\/strong>
Ing. Ladislav P\u00e1t\u00edk, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Veletrhy a\u00a0v\u00fdstavy jako informa\u010dn\u00ed zdroje spot\u0159ebitelsk\u00e9 orientace<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

AI \u2013 v\u00fdzvy a\u00a0rizika pro retail marketing<\/strong>
Ing. Mgr. Lud\u011bk Nezmar, MBA\u00a0<\/p>\n

Marketingov\u00fd glos\u00e1\u0159
\u00a0\u00a0\u00a0 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Recenze<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>Plak\u00e1t \u2013 dokument doby a tv\u016frce reklamn\u00ed kultury\u00a0\u00a0\u00a0\u00a0\u00a0
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Z PRAXE <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>V\u00edtejte v\u00a0nov\u00e9 \u00e9\u0159e zna\u010dky Odkolek<\/strong>
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Martin Dolsk\u00fd\u00a0\u00a0<\/p>\n

Z PRAXE <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>\u00dasp\u011b\u0161n\u00e1 v\u00fdrobn\u00ed dru\u017estva dokazuj\u00ed, \u017ee dru\u017estevn\u00ed forma\u00a0\u00a0\u00a0\u00a0 podnik\u00e1n\u00ed m\u00e1 co nab\u00eddnout i ve 21. stolet\u00ed\u00a0<\/strong>
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mgr. Rodan Svoboda\u00a0\u00a0\u00a0<\/p>\n

Z\u00a0PRAXE<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>Vchodov\u00fd syst\u00e9m LIBERTY \u2013 evropsk\u00e9 unikum<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ing. Jana Such\u00e1nkov\u00e1\u00a0\u00a0\u00a0<\/p>\n

ROZHOVOR<\/strong>\u00a0 Fundraising ve \u0161kolstv\u00ed\u00a0
<\/strong>Rozhovor s v\u00edt\u011bzkou sout\u011b\u017ee Market\u00e9r roku 2022<\/p>\n

Jak n\u00e1s vid\u00ed marketingov\u00e1 ve\u0159ejnost \u2013 Market\u00e9r roku 2022<\/strong><\/p>\n

Marketing a komunikace \u010d. 2
\"\"<\/a><\/strong><\/h3>\n

OBSAH

<\/strong>\u00davodn\u00edk\u00a0
<\/strong>Ing. Petr Uchytil, MBA

Prom\u011bna \u010desk\u00e9ho marketingov\u00e9ho prost\u0159ed\u00ed aneb s\u00edla digitalizace
<\/strong>PhDr. Ladislava Knihov\u00e1, Ph.D., MBA & doc. Ing. Ale\u0161 Hes, CSc.

P\u0158\u00cdKLAD Z PRAXE: Um\u011bl\u00e1 inteligence hled\u00e1 \u201eMarket\u00e9ra roku\u201c
<\/strong>Ing. Petr Uchytil, MBA

Artificial Intelligence v rozhlasov\u00e9m m\u00e9diu
<\/strong>Rozhovor s Michalem Merendou, programov\u00fdm \u0159editelem Hitr\u00e1dia

AI v marketingov\u00e9 agentu\u0159e. Velk\u00e1 v\u011bc nebo jen dal\u0161\u00ed hype?
<\/strong>Bc. Jan Jan\u010da

\u010cesk\u00e1 chu\u0165ovka \u2013 zna\u010dka, kter\u00e1 si na nic nehraje u\u017e 15 let
<\/strong>Ing. Josef Sl\u00e9ha, CSc.

Marketing a reklama v proudu \u010dasu
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.

Um\u011bl\u00e1 inteligence: sp\u00e1sa nebo nebezpe\u010d\u00ed pro lidstvo?
<\/strong>Doc. Ing. Michael Kroh, CSc.

Marketingov\u00fd glos\u00e1\u0159

<\/strong>Recenze: SPOT\u0158EBN\u00cd IMAGINACE ST\u00c1TN\u00cdHO SOCIALISMU
REKLAMA V \u010cESKOSLOVENSKU 1948-1989
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.

<\/strong>Recenze: MNOHOTV\u00c1RN\u00c1 MARKETINGOV\u00c1 KOMUNIKA\u010cN\u00cd REALITA
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.

MARKET\u00c9R ROKU 2022
ofici\u00e1ln\u00ed vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f sout\u011b\u017ee

Ze \u017eivota \u010cMS

<\/strong><\/p>\n

Marketing a komunikace \u010d. 1<\/strong><\/h3>\n

\"\"<\/a><\/strong><\/p>\n

<\/p>\n

OBSAH<\/strong><\/p>\n

on-line verze tohoto \u010d\u00edsla \u010dasopisu je k dispozici zde<\/a><\/p>\n

\u00davodn\u00edk <\/strong>
Ing. Ji\u0159\u00ed Mike\u0161 \u00a0<\/p>\n

30 let vy\u0301zkumu \u010ce\u0161i a reklama <\/strong>
<\/strong>Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D. \u00a0<\/p>\n

Aspekty marketingov\u00e9 komunikace generace Z<\/strong>
Doc. Ing. Ale\u0161 Hes, CSc. \u00a0<\/p>\n

Specifika marketingov\u00e9 komunikace robot\u016f<\/strong>
Ing. Miroslav \u0160m\u00edra \u00a0<\/p>\n

Konkuren\u010dn\u00ed zpravodajstv\u00ed v marketingu nen\u00ed \u0161pion\u00e1\u017e<\/strong>
PhDr. Ladislava Knihov\u00e1, Ph.D., MBA \u00a0<\/p>\n

Technologie v roce 2023 jako cesta k posilov\u00e1n\u00ed medi\u00e1ln\u00edch pl\u00e1n\u016f<\/strong> a z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong>
Hana Volekov\u00e1<\/p>\n

Prezident\u0161t\u00ed kandid\u00e1ti v kontextu archetyp\u00e1ln\u00edho v\u016fdcovstv\u00ed<\/strong>
Petr \u0160obotn\u00edk, T\u00e1\u0148a Strakov\u00e1, David Proch\u00e1zka, Richard Utler<\/p>\n

Co motivuje r\u016fzn\u00e9 generace spot\u0159ebitel\u016f?<\/strong>
Mgr. Miroslav Pa\u0161ka<\/p>\n

Podcast ako content n\u00e1stroj art marketingovej komunik\u00e1cie<\/strong>
<\/strong>Mgr. Marek \u0160tosel, Mgr. Veronika Szab\u00f3ov\u00e1, PhD. \u00a0<\/p>\n

Vy\u0301znam komunika\u010dn\u00edch kan\u00e1l\u016f v e-commerce<\/strong>
Doc. Ing. V\u00e1clav St\u0159\u00edtesky\u0301, Ph.D.<\/p>\n

Brand aktivizmus – nov\u00e1 norma spolo\u010denskej zodpovednosti<\/strong>
Doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD., Ing. Tatiana Leporis \u00a0<\/p>\n

\u201eAd hoc“ vy\u0301zkum versus pr\u016fb\u011b\u017en\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed<\/strong>
Ing. Jan Sp\u00e1\u010dil<\/p>\n

Z PRAXE: ASKO \u2013 N\u00c1BYTEK v r\u00e1mci dlouhodob\u00e9 strategie<\/strong> reaguje na prom\u011bny trhu<\/strong>
Andrea \u0160t\u011bp\u00e1nov\u00e1 \u00a0<\/p>\n

Marketingovy\u0301 glos\u00e1\u0159<\/strong><\/p>\n

Recenze: Velky\u0301 bratr se probudil…<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n

Ze \u017eivota \u010cMS <\/strong><\/p>\n

<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 Marketing a komunikace \u2013t\u00e9mata \u010dasopisu pro rok 2023 \u010d\u00edslo \u00a0t\u00e9ma\u00a0 odevzd\u00e1n\u00edrukopisu\u00a0 \u00a01 Marketingov\u00e1 komunikace \u00a010. 2. 2023 \u00a02 Digitalizace v marketingu 10. 5. 2023 \u00a03 Nov\u00e9 trendy v retail marketingu 10. 8. 2023 \u00a04 Marketingov\u00fd v\u00fdzkum 30. 10. 2023 Marketing a komunikace \u010d. 4 OBSAH \u00davodn\u00edk Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30 let oborov\u00e9 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/8005"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=8005"}],"version-history":[{"count":41,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/8005\/revisions"}],"predecessor-version":[{"id":8555,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/pages\/8005\/revisions\/8555"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=8005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}