{"id":3672,"date":"2019-11-06T19:05:50","date_gmt":"2019-11-06T18:05:50","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=3672"},"modified":"2020-01-22T17:37:20","modified_gmt":"2020-01-22T16:37:20","slug":"certifikace-marketingovych-odborniku","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/certifikace-marketingovych-odborniku\/","title":{"rendered":"Certifikace marketingov\u00fdch odborn\u00edk\u016f"},"content":{"rendered":"\t\t
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jako pomocn\u00edk p\u0159i zkvalit\u0148ov\u00e1n\u00ed tvorby a realizace podnikov\u00e9 marketingov\u00e9 strategie.<\/strong><\/p>\n

Ve st\u0159edu 6.11.2019<\/strong> se v \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong> se\u0161la skupina marketingov\u00fdch odborn\u00edk\u016f, kte\u0159\u00ed po\u017e\u00e1dali o prolongaci<\/strong> sv\u00fdch certifik\u00e1t\u016f na dal\u0161\u00ed t\u0159i roky<\/strong>.<\/p>\n

Ve sv\u00e9m st\u0159edu p\u0159iv\u00edtali i nov\u00e9ho \u010dlena. Certifikovat v oboru marketingov\u00fd mana\u017eer<\/strong> se nechal na z\u00e1klad\u011b p\u0159edlo\u017een\u00e9 a kladn\u011b zhodnocen\u00e9 odborn\u00e9 studie pan ing. Zden\u011bk Zahr\u00e1dka<\/strong>.<\/p>\n

Odpoledne nebylo v\u011bnov\u00e1no jen ofici\u00e1ln\u00edmu programu, ale v\u0161ichni p\u0159\u00edtomn\u00ed si se z\u00e1jmem a zaujet\u00edm ve vz\u00e1jemn\u00e9 diskusi vym\u011b\u0148ovali zku\u0161enosti a n\u00e1zory nejen na sou\u010dasn\u00fd stav v marketingov\u00e9 sf\u00e9\u0159e, ale zab\u00fdvali se i ot\u00e1zkami budouc\u00edho fungov\u00e1n\u00ed a sm\u011brov\u00e1n\u00ed oboru, kter\u00fd zasahuje do ka\u017edodenn\u00edho \u017eivota n\u00e1s v\u0161ech.<\/p>\n

O prolongaci certifik\u00e1tu na z\u00e1klad\u011b odborn\u00e9 zp\u016fsobilosti po\u017e\u00e1dali a usp\u011bli:<\/p>\n

Ing. Ph.D. Miloslav Cv\u00e1\u010dek\u00a0<\/strong> \u00a0\u00a0\u00a0 6. prolongace\u00a0\u00a0 marketingov\u00fd poradce
RNDr. Tom\u00e1\u0161 H\u00e1jek<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5. prolongace\u00a0\u00a0 marketingov\u00fd specialista
Ing. Iveta Hellerov\u00e1\u00a0\u00a0\u00a0<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5. prolongace\u00a0\u00a0 marketingov\u00e1 mana\u017eerka
Miloslav Kaplan\u00a0\u00a0<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6. prolongace \u00a0 marketingov\u00fd specialista
PhDr. Nad\u011b\u017eda Krohov\u00e1\u00a0<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6. prolongace\u00a0\u00a0 marketingov\u00e1 mana\u017eerka
Ing. Otakar O\u017eana\u00a0<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6. prolongace\u00a0\u00a0 marketingov\u00fd mana\u017eer
Ing. Jozef\u00edna Simov\u00e1\u00a0\u00a0\u00a0<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3. prolongace\u00a0\u00a0 lektorka pro marketing
Ing. Daniel \u0160otkovsk\u00fd\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2. prolongace\u00a0\u00a0 marketingov\u00fd mana\u017eer<\/p>\n

\"\" \u00a0 \"\" \u00a0 \"\"\u00a0 \u00a0\"\"\u00a0 \"\" \"\"\u00a0 \"\"\u00a0<\/p>\n

Certifikovan\u00ed marketingov\u00ed odborn\u00edci mohou pou\u017e\u00edvat zvl\u00e1\u0161tn\u00ed profesn\u00ed ozna\u010den\u00ed<\/strong>, kter\u00e9 m\u00e1 v\u00fdhradn\u011b v\u00fdznam ve smyslu ocen\u011bn\u00ed certifikovan\u00fdch pracovn\u00edk\u016f marketingu v r\u00e1mci odborn\u00e9ho styku, zejm\u00e9na v r\u00e1mci odborn\u00e9 komunity.
\u2022 Profesn\u00ed ozna\u010den\u00ed zn\u00ed: Certifikovan\u00fd market\u00e9r \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>, ve zkratce CM-\u010cMS<\/strong>.
\u2022 Profesn\u00ed ozna\u010den\u00ed se ud\u011bluje \u010dlen\u016fm \u010cMS<\/strong>, kte\u0159\u00ed \u00fasp\u011b\u0161n\u011b splnili podm\u00ednky certifika\u010dn\u00edho \u0159\u00edzen\u00ed. Je v uveden\u00e9m zn\u011bn\u00ed vyzna\u010deno na certifik\u00e1tu.
\u2022 Uveden\u00e9 profesn\u00ed ozna\u010den\u00ed<\/strong> lze u\u017e\u00edvat za n\u00e1sleduj\u00edc\u00edch podm\u00ednek:
* u\u017e\u00edv\u00e1 se v uveden\u00e9 zkratce za jm\u00e9nem
* je ch\u00e1p\u00e1no pouze jako profesn\u00ed ozna\u010den\u00ed, nenahrazuje akademick\u00e9 tituly, pedagogick\u00e9 hodnosti, v\u011bdeck\u00e9 hodnosti ani ozna\u010den\u00ed absolvent\u016f VO\u0160
* nem\u016f\u017ee b\u00fdt pou\u017eito na ve\u0159ejn\u00fdch listin\u00e1ch a dokladech, vzhledem k z\u00e1konn\u00fdm omezen\u00edm
* je t\u0159eba p\u0159i pou\u017eit\u00ed profesn\u00edho ozna\u010den\u00ed respektovat z\u00e1kony a p\u0159edpisy upravuj\u00edc\u00ed r\u016fzn\u00e9 druhy doklad\u016f, jako nap\u0159. z\u00e1kon o ob\u010dansk\u00fdch pr\u016fkazech, kde jsou nepovinn\u00e9 \u00fadaje taxativn\u011b uvedeny
* ve smyslu v\u00fd\u0161e uveden\u00e9ho nelze nap\u0159. uv\u00e1d\u011bt profesn\u00ed ozna\u010den\u00ed v pasech, dokladech pro poji\u0161\u0165ovny, v bankovn\u00edm styku, v \u017eivnostensk\u00e9m listu apod.<\/p>\n

\u00a0<\/p>\n

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\u00a0 <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

jako pomocn\u00edk p\u0159i zkvalit\u0148ov\u00e1n\u00ed tvorby a realizace podnikov\u00e9 marketingov\u00e9 strategie. Ve st\u0159edu 6.11.2019 se v \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti se\u0161la skupina marketingov\u00fdch odborn\u00edk\u016f, kte\u0159\u00ed po\u017e\u00e1dali o prolongaci sv\u00fdch certifik\u00e1t\u016f na dal\u0161\u00ed t\u0159i roky. Ve sv\u00e9m st\u0159edu p\u0159iv\u00edtali i nov\u00e9ho \u010dlena. Certifikovat v oboru marketingov\u00fd mana\u017eer se nechal na z\u00e1klad\u011b p\u0159edlo\u017een\u00e9 a kladn\u011b zhodnocen\u00e9 odborn\u00e9 studie pan … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":3682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3672"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=3672"}],"version-history":[{"count":20,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3672\/revisions"}],"predecessor-version":[{"id":3974,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/3672\/revisions\/3974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/3682"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=3672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=3672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=3672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}