{"id":4346,"date":"2020-05-14T18:27:42","date_gmt":"2020-05-14T16:27:42","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4346"},"modified":"2020-05-14T19:11:10","modified_gmt":"2020-05-14T17:11:10","slug":"30-let-historie-cms","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/30-let-historie-cms\/","title":{"rendered":"30 let historie \u010cMS"},"content":{"rendered":"\t\t
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\u00a0 \"\"<\/strong>\u00a0 \"\"\u00a0 \"\" \u00a0 \"\"<\/figure>\n\n

\u00a0 \u00a0 \u00a0\u00a0 \"\"\u00a0 \u00a0 \u00a0 \"\" \u00a0 \"\"
<\/strong><\/em><\/h3>\n

18. 5. 1990 do\u0161lo k v\u00fdznamn\u00e9 ud\u00e1losti.
<\/strong><\/em>Na sv\u011bt p\u0159i\u0161la \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost.
<\/strong><\/em>V t\u011bchto dnech je v\u00a0nejlep\u0161\u00edch letech, je j\u00ed 30 let.
M\u00e1lo, nebo mnoho? Jak pro koho, jak pro co.<\/strong><\/em><\/h3>\n\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> (\u010cMS), z.s. je dobrovoln\u00e1 neziskov\u00e1 organizace<\/strong>, kter\u00e1 sdru\u017euje marketingov\u00e9 pracovn\u00edky a z\u00e1jemce o marketing formou kolektivn\u00edho a individu\u00e1ln\u00edho \u010dlenstv\u00ed<\/strong>.
Z p\u016fvodn\u00edho posl\u00e1n\u00ed co nejv\u00edce p\u0159isp\u00edvat k roz\u0161\u00ed\u0159en\u00ed marketingu v \u010cesk\u00e9 republice se v sou\u010dasn\u00e9 dob\u011b zam\u011b\u0159uje p\u0159edev\u0161\u00edm na podporu komunikace mezi marketingov\u00fdmi odborn\u00edky, zvy\u0161ov\u00e1n\u00ed kvality marketingov\u00e9ho \u0159\u00edzen\u00ed a marketingov\u00fdch \u010dinnost\u00ed i jejich etick\u00e9ho rozm\u011bru.
V uplynul\u00fdch letech sehr\u00e1la v\u00fdznamnou roli na poli marketingu a vypracovala se na p\u0159edn\u00ed m\u00edsto mezi institucemi, kter\u00e9 se touto problematikou zab\u00fdvaj\u00ed. O jej\u00ed vznik a \u00fasp\u011b\u0161n\u00e9 fungov\u00e1n\u00ed se zaslou\u017eila velkou m\u011brou jej\u00ed sou\u010dasn\u00e1 \u010destn\u00e1 prezidentka a viceprezidentka doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.,<\/strong> kter\u00e1 je zn\u00e1m\u00e1 nejen jako \u00fasp\u011b\u0161n\u00e1 medi\u00e1ln\u00ed osobnost na poli marketingu, ale kter\u00e1 tak\u00e9 pat\u0159\u00ed mezi p\u0159edn\u00ed odborn\u00edky v oboru, p\u0159edev\u0161\u00edm se specializac\u00ed v oblasti psychologie reklamy. Se jm\u00e9nem \u010cMS<\/strong> jsou spojena jm\u00e9na vynikaj\u00edc\u00edch marketingov\u00fdch odborn\u00edk\u016f jako nap\u0159. prof. ing. Gustav Tomek, DrSc.<\/strong>, ing. Jaru\u0161e Vydrov\u00e1<\/strong>, ing. Dagmar Klikov\u00e1<\/strong>, prof. ing. Eduard Stehl\u00edk, CSc.<\/strong>, ing. Ji\u0159\u00ed Mike\u0161<\/strong>, RNDr. Jan Herzmann, CSc.<\/strong>, ing. Milan Postler, Ph.D.<\/strong>, prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0<\/strong>a \u0159ada dal\u0161\u00edch. Sou\u010dasn\u00e9 veden\u00ed z\u00edskalo posilu v\u00a0osob\u011b ing. Tom\u00e1\u0161e Davida<\/strong>, kter\u00fd se stal v\u00a0prosinci 2019 prezidentem \u010cMS<\/strong>.

Jednou z\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edch aktivit je vyd\u00e1v\u00e1n\u00ed \u010dasopisu Marketing a komunikace<\/strong>, \u010dtvrtletn\u00edho odborn\u00e9ho periodika, kter\u00e9 u\u017e p\u0159es dv\u011b des\u00edtky let informuje odbornou ve\u0159ejnost i \u0159adu dal\u0161\u00edch \u010dten\u00e1\u0159\u016f o nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lostech a po\u010dinech v\u00a0oblasti marketingu<\/strong>.<\/p>\n\n

V\u00a0r\u00e1mci \u010cMS dlouh\u00e1 l\u00e9ta pracuj\u00ed region\u00e1ln\u00ed i profesn\u00ed kluby<\/strong>, kter\u00e9 jsou z\u00e1rukou rozv\u00edjen\u00ed marketingu v\u00a0r\u016fzn\u00fdch oblastech \u010cR a po\u0159\u00e1d\u00e1n\u00ed odborn\u00fdch konferenc\u00ed, semin\u00e1\u0159\u016f a pracovn\u00edch setk\u00e1n\u00ed.
\u00a0
Prezidium \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong> vyhla\u0161uje ka\u017edoro\u010dn\u011b sout\u011b\u017e Market\u00e9r roku<\/strong>, jej\u00edm\u017e c\u00edlem je v\u00fdb\u011br osobnost\u00ed, kter\u00e9 se pod\u00edlej\u00ed na \u00fasp\u011b\u0161n\u00e9m rozvoji vlastn\u00ed firmy \u010di instituce, i na rozvoji marketingu v\u0161eobecn\u011b. Letos Je j\u00ed u\u017e 15 let<\/strong>. V\u00a0posledn\u00edch letech se stalo sou\u010d\u00e1st\u00ed hlavn\u00ed sout\u011b\u017ee i kl\u00e1n\u00ed zam\u011b\u0159en\u00e9 na vysoko\u0161kolsk\u00e9 studenty<\/strong> marketingov\u00fdch obor\u016f pod n\u00e1zvem Mlad\u00fd delf\u00edn<\/strong>.

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> nen\u00ed jedinou cestou k porozum\u011bn\u00ed a n\u00e1sledn\u011b k\u00a0\u00fasp\u011bchu v\u00a0oblasti marketingu. Je ale cestou, kter\u00e1 je dostupn\u00e1 v\u0161em jej\u00edm \u010dlen\u016fm i partner\u016fm, proto\u017ee ka\u017ed\u00e9mu bez jak\u00fdchkoliv zbyte\u010dn\u00fdch podm\u00ednek nab\u00edz\u00ed \u0161irok\u00fd otev\u0159en\u00fd zdroj vzd\u011bl\u00e1n\u00ed, informac\u00ed i p\u0159\u00edklad\u016f. Je p\u0159ipravena pomoci ka\u017ed\u00e9mu, kdo to se sv\u00fdm podnik\u00e1n\u00edm mysl\u00ed opravdu v\u00e1\u017en\u011b. Rozs\u00e1hl\u00e1 knihovna v\u010detn\u011b \u010dasopis\u016f, konference, semin\u00e1\u0159e, poradenstv\u00ed, kontakty se \u0161kolami, kontakty s firmami, vz\u00e1jemn\u00e9 propojen\u00ed subjekt\u016f, diskusn\u00ed f\u00f3ra, certifik\u00e1ty marketingov\u00fdch odborn\u00edk\u016f a \u0159ada dal\u0161\u00edch speci\u00e1ln\u00edch akc\u00ed, to pro marketingovou ve\u0159ejnost zaji\u0161\u0165uje u\u017e t\u0159i desetilet\u00ed \u010cMS<\/strong>.

Klasik \u0159\u00edk\u00e1, \u017ee \u201ekdy\u017e se jedny dve\u0159e zav\u0159ou, jin\u00e9 se otev\u00edraj\u00ed. My ale dlouho hled\u00edme s\u00a0l\u00edtost\u00ed na ty zav\u0159en\u00e9, \u017ee si nev\u0161imneme t\u011bch, kter\u00e9 se pro n\u00e1s pr\u00e1v\u011b otev\u0159ely\u201c<\/em><\/strong>.<\/em>\u00a0
\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> si nejen v\u0161\u00edm\u00e1 t\u011bch otev\u0159en\u00fdch, ale zkou\u0161\u00ed otv\u00edrat i ty zav\u0159en\u00e9.<\/p>\n

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\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost (\u010cMS), z.s. je dobrovoln\u00e1 neziskov\u00e1 organizace, kter\u00e1 sdru\u017euje marketingov\u00e9 pracovn\u00edky a z\u00e1jemce o marketing formou kolektivn\u00edho a individu\u00e1ln\u00edho \u010dlenstv\u00ed. Z p\u016fvodn\u00edho posl\u00e1n\u00ed co nejv\u00edce p\u0159isp\u00edvat k roz\u0161\u00ed\u0159en\u00ed marketingu v \u010cesk\u00e9 republice se v sou\u010dasn\u00e9 dob\u011b zam\u011b\u0159uje p\u0159edev\u0161\u00edm na podporu komunikace mezi marketingov\u00fdmi odborn\u00edky, zvy\u0161ov\u00e1n\u00ed kvality marketingov\u00e9ho \u0159\u00edzen\u00ed a marketingov\u00fdch \u010dinnost\u00ed i jejich … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4346"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":26,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4379,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4379"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}