{"id":4545,"date":"2020-07-02T01:19:48","date_gmt":"2020-07-01T23:19:48","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4545"},"modified":"2020-07-02T11:37:42","modified_gmt":"2020-07-02T09:37:42","slug":"vitani-na-svet","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/vitani-na-svet\/","title":{"rendered":"V\u00edt\u00e1n\u00ed na sv\u011bt"},"content":{"rendered":"\t\t
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K\u0158EST KNIHY IMAGE A FIREMN\u00cd IDENTITA<\/strong><\/p>\n\n

Kr\u00e1sn\u00e9 prostory agentury McCan se 30. \u010dervna 2020 staly m\u00edstem k\u0159tu 2. vyd\u00e1n\u00ed knihy IMAGE A FIREMN\u00cd IDENTITA<\/strong>, vydavatelstv\u00ed GRADA<\/strong>. Jej\u00edmi autory jsou Jitka Vysekalov\u00e1, Ji\u0159\u00ed Mike\u0161 a Jan Binar. Kn\u00ed\u017eku pok\u0159tili Doc. RNDr. Pavla Binarov\u00e1, CSc., prof. PhDr. Du\u0161an Pavl\u016f, CSc., a Daniel Jesensk\u00fd, Ph.D., MSc, MBA.\u00a0
P\u0159\u00edjemn\u00fdm podve\u010derem prov\u00e1zel Karel Vo\u0159\u00ed\u0161ek<\/strong>.<\/p>\n\n

Jde o nov\u00e9 vyd\u00e1n\u00ed z\u00e1kladn\u00ed \u010desk\u00e9 knihy o image<\/strong>, kter\u00e9 je kompletn\u011b aktualizovan\u00e9 a dopln\u011bn\u00e9 o nov\u00e9 trendy a p\u0159\u00edklady budov\u00e1n\u00ed, zm\u011bn i anal\u00fdzy image a firemn\u00ed identity z\u00a0\u010desk\u00e9 i zahrani\u010dn\u00ed praxe. Publikace se v\u011bnuje jednotliv\u00fdm slo\u017ek\u00e1m firemn\u00ed identity a jejich vazb\u00e1m, komponent\u00e1m a vlastnostem image i v\u00fdznamu emoc\u00ed pro jeho budov\u00e1n\u00ed. Dozv\u00edte se o mo\u017enostech vyu\u017eit\u00ed kvantitativn\u00edch, kvalitativn\u00edch i specifick\u00fdch metod k\u00a0anal\u00fdze image. Dopln\u011bna je tak\u00e9 posledn\u00ed kapitola nazvan\u00e1 Nekone\u010dn\u00fd p\u0159\u00edb\u011bh, v\u011bnovan\u00e1 (ne)vytv\u00e1\u0159en\u00ed corporate identity na\u0161\u00ed zem\u011b v\u010detn\u011b v\u00a0sou\u010dasn\u00e9 dob\u011b velmi diskutovan\u00e9 problematiky kr\u00e1tk\u00e9ho n\u00e1zvu pro \u010cR a jeho v\u00fdhod pro marketing.<\/p>\n\n

Recenzent publikace prof. Du\u0161an Pavl\u016f napsal: \u201e\u2026 je t\u0159eba pochvaln\u011b ocenit druh\u00e9 vyd\u00e1n\u00ed takov\u00e9 publikace, kter\u00e1 na polo\u017een\u00e9 ot\u00e1zky p\u0159in\u00e1\u0161\u00ed kvalifikovan\u00e9, v\u011bdecky podlo\u017een\u00e9 odpov\u011bdi a \u010din\u00ed tak srozumiteln\u00fdm, popul\u00e1rn\u011b v\u011bdeck\u00fdm jazykem. Nastoluje probl\u00e9my a hled\u00e1 relevantn\u00ed odpov\u011bdi, kter\u00e9 jsou ilustrov\u00e1ny \u0159adou p\u0159\u00edklad\u016f z\u00a0b\u011b\u017en\u00e9ho \u017eivota i uk\u00e1zkami z\u00a0reality globalizovan\u00e9ho sv\u011bta. <\/em><\/p>\n\n

Sedm obs\u00e1hl\u00fdch kapitol se postupn\u011b v\u011bnuje firemn\u00ed identit\u011b \u2013 jej\u00edmu z\u00e1sadn\u00edmu v\u00fdznamu v\u00a0komer\u010dn\u00edm, ale i soci\u00e1ln\u011b ekonomick\u00e9m a kulturn\u00edm sv\u011bt\u011b, v\u00a0n\u00e1rodn\u00edm i glob\u00e1ln\u00edm r\u00e1mci\u2026\u201c<\/em><\/p>\n\n

Tato kniha, kter\u00e1 je mimo jin\u00e9 skv\u011blou pom\u016fckou pro studenty marketingov\u00fdch obor\u016f, je k\u00a0dost\u00e1n\u00ed v eshopu vydavatelstv\u00ed Grada<\/a> a tak\u00e9 ji\u017e v\u00a0\u0161irok\u00e9 \u0161k\u00e1le knihkupectv\u00ed.<\/p>\n

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\"\"<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

K\u0158EST KNIHY IMAGE A FIREMN\u00cd IDENTITA Kr\u00e1sn\u00e9 prostory agentury McCan se 30. \u010dervna 2020 staly m\u00edstem k\u0159tu 2. vyd\u00e1n\u00ed knihy IMAGE A FIREMN\u00cd IDENTITA, vydavatelstv\u00ed GRADA. Jej\u00edmi autory jsou Jitka Vysekalov\u00e1, Ji\u0159\u00ed Mike\u0161 a Jan Binar. Kn\u00ed\u017eku pok\u0159tili Doc. RNDr. Pavla Binarov\u00e1, CSc., prof. PhDr. Du\u0161an Pavl\u016f, CSc., a Daniel Jesensk\u00fd, Ph.D., MSc, MBA.\u00a0 P\u0159\u00edjemn\u00fdm … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4545"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4545"}],"version-history":[{"count":6,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4545\/revisions"}],"predecessor-version":[{"id":4561,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4545\/revisions\/4561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4559"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}