{"id":4917,"date":"2021-04-08T18:34:00","date_gmt":"2021-04-08T16:34:00","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=4917"},"modified":"2021-04-09T09:45:09","modified_gmt":"2021-04-09T07:45:09","slug":"prave-vyslo-10","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-10\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\n

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 1\/202<\/strong>1 na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je Marketingov\u00e1 komunikace<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n\n\n

OBSAH<\/strong><\/p>\n\n\n\n

\u010ce\u0161i a reklama 2021<\/strong>
Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.<\/p>\n\n\n\n

\u00davodn\u00edk <\/strong>
P\u011bt a p\u016fl metru \u0161\u00edlenstv\u00ed, nebo nad\u011bje?<\/strong>
Mgr. Pavel Brabec<\/p>\n\n\n\n

Nen\u00ed nad \u017eiv\u00fd kontakt se z\u00e1kazn\u00edkem<\/strong>
Daniel Jesensk\u00fd, Ph.D., MSc., MBA<\/p>\n\n\n\n

Nezvl\u00e1dnut\u00e1 pandemie a nezvl\u00e1dnut\u00e1 krizov\u00e1 komunikace<\/strong>
(Jak z toho bl\u00e1ta ven?)
Prof. PhDr. Du\u0161an Pavl\u016f, CSc. <\/p>\n\n\n\n

Kreat\u00edvne formovanie a komunikovanie potrieb<\/strong>
Prof. PhDr. Hana Pravdov\u00e1, Ph.D., doc. PhDr. Zora Hud\u00edkov\u00e1, Ph.D.<\/p>\n\n\n\n

Z PRAXE: On-line komunikace jako podpora obchodu v dob\u011b covidov\u00e9<\/strong>
Ing. David \u0158\u00edha, Ph.D., MBA,  Bc. Tom\u00e1\u0161 Havran<\/p>\n\n\n\n

Koncentrace a fragmentace m\u00e9di\u00ed v \u010cesku, duopol na trhu medi\u00e1ln\u00edch zastupitelstv\u00ed<\/strong>
Ing. Milan Postler, Ph.D.<\/p>\n\n\n\n

Kdo je v\u00edt\u011bzem koronavirov\u00e9 krize ve sv\u011bt\u011b m\u00e9di\u00ed? PODCAST!<\/strong>
Ing. Monika Menzlov\u00e1 <\/p>\n\n\n\n

Marketingov\u00e1 komunikace<\/strong>
Ing. Pavel Pastorek<\/p>\n\n\n\n

Digit\u00e1lne technol\u00f3gie ako prostriedok naplnenia tradi\u010dn\u00e9ho
poslania umenia (nielen) v \u010dase glob\u00e1lnej pand\u00e9mie Covid-19<\/strong>
Mgr. Dana Hodinkov\u00e1, Ph.D., PhDr. O\u013ega P\u00fachovsk\u00e1, Ph.D.  <\/p>\n\n\n\n

Vzd\u011bl\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f spat\u0159ilo sv\u011btlo sv\u011bta p\u0159ed 125 lety
aneb po\u010d\u00e1tky eduka\u010dn\u00ed marketingov\u00e9 strategie<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA<\/p>\n\n\n\n

GLOSA: Jak komunikujeme na\u0161i zemi<\/strong><\/p>\n\n\n\n

Z PRAXE:  Rebranding ve dvou kolech<\/strong>
Martina Weberov\u00e1 <\/p>\n\n\n\n

Recenze :  M\u00f3da, udr\u017eitelnost a komunikace<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p>\n\n\n\n

 Ohlasy na Market\u00e9ra 2019 <\/strong><\/p>\n\n\n\n

autor ob\u00e1lky Petr Jur\u010da – TServis<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 1\/2021 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je Marketingov\u00e1 komunikace. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. Z\u00e1jemci, kte\u0159\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4917"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=4917"}],"version-history":[{"count":2,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4917\/revisions"}],"predecessor-version":[{"id":4920,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/4917\/revisions\/4920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4919"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=4917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=4917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=4917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}