{"id":5060,"date":"2021-06-01T23:36:54","date_gmt":"2021-06-01T21:36:54","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5060"},"modified":"2021-06-02T00:06:43","modified_gmt":"2021-06-01T22:06:43","slug":"ceska-chutovka-v-akci","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/ceska-chutovka-v-akci\/","title":{"rendered":"\u010cesk\u00e1 chu\u0165ovka v akci"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5060\" class=\"elementor elementor-5060\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64e08657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e08657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8f253d\" data-id=\"e8f253d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5295d457 elementor-widget elementor-widget-text-editor\" data-id=\"5295d457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><strong>13. ro\u010dn\u00edk sout\u011b\u017ee o zna\u010dku <br \/><\/strong><strong>\u010cESK\u00c1 CHU\u0164OVKA 2021 <\/strong><br \/><strong>a 11. ro\u010dn\u00edk sout\u011b\u017ee o zna\u010dku\u00a0<\/strong> <br \/><strong>D\u011aTSK\u00c1 CHU\u0164OVKA 2021<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"dropCap\":true} -->\n<p>\u00a0<\/p>\n<p class=\"has-drop-cap\"><br \/><strong>\u010cASY SE M\u011aN\u00cd, ALE \u010cESK\u00c1 CHU\u0164OVKA Z\u016eST\u00c1V\u00c1!<\/strong><br \/>Ji\u017e druh\u00fdm rokem po sob\u011b pro\u017e\u00edv\u00e1me pom\u011brn\u011b turbulentn\u00ed \u010dasy, jim\u017e chyb\u00ed pocit pot\u0159ebn\u00e9 stability a ukotvenosti, o to v\u00edc se ale dok\u00e1\u017eeme radovat ze v\u0161eho, co n\u00e1m star\u00e9 dobr\u00e9 tradice naopak p\u0159ipom\u00edn\u00e1. Svou m\u011brou snad k tomu p\u0159isp\u00edv\u00e1 i sout\u011b\u017e <strong>\u010cESK\u00c1 CHU\u0164OVKA<\/strong>, kter\u00e1 st\u00e1le s\u00e1z\u00ed na<br \/>v\u0161e, co se v uplynul\u00fdch dvan\u00e1cti letech osv\u011bd\u010dilo a prok\u00e1zalo tak svou pot\u0159ebnost i<br \/>\u017eivotaschopnost. V dob\u011b, kdy jsme u\u017e v\u0161ichni zna\u010dn\u011b unaveni z d\u011bn\u00ed kolem koronavirov\u00e9 krize a s n\u00ed souvisej\u00edc\u00ed medi\u00e1ln\u00ed pandemie znepokojuj\u00edc\u00edch zpr\u00e1v, pova\u017eujeme za d\u016fle\u017eit\u00e9 p\u0159ij\u00edt tak\u00e9 s dobrou zpr\u00e1vou \u2013 \u010cesk\u00e1 chu\u0165ovka 2021 bude! Zna\u010dku <strong>\u010cESK\u00c1 CHU\u0164OVKA<\/strong> z\u00edskalo dosud celkem 217 \u010desk\u00fdch firem pro 1196 sv\u00fdch v\u00fdrobk\u016f a <strong>D\u011aTSKOU CHU\u0164OVKU<\/strong> ji\u017e 98 \u010desk\u00fdch v\u00fdrobc\u016f pro celkem 207 potravin. V\u00fdznam obou zna\u010dek pro \u010desk\u00e9 spot\u0159ebitele nyn\u00ed je\u0161t\u011b vzr\u016fst\u00e1 pr\u00e1v\u011b v souvislosti s m\u011bn\u00edc\u00ed se situac\u00ed ve sv\u011bt\u011b, kter\u00e1 nekompromisn\u011b obna\u017eila limity bezb\u0159eh\u00e9 globalizace, co\u017e nepochybn\u011b povede ke st\u00e1le vy\u0161\u0161\u00ed orientaci ekonomiky i spot\u0159ebitelsk\u00e9 popt\u00e1vky na dom\u00e1c\u00ed v\u00fdrobky a dom\u00e1c\u00ed zna\u010dky, potraviny nevyj\u00edmaje. Nelze se v\u0161ak spol\u00e9hat na to, \u017ee toto o\u010dek\u00e1van\u00e9 posilov\u00e1n\u00ed popt\u00e1vkov\u00e9ho trendu po \u010desk\u00fdch potravin\u00e1ch se projev\u00ed automaticky a plo\u0161n\u011b v r\u016fstu prodej\u016f a tr\u017eeb v\u0161ech dom\u00e1c\u00edch v\u00fdrobc\u016f, v opa\u010dn\u00e9m sm\u011bru se mohou projevit n\u00e1sledky vl\u00e1dn\u00edch \u201ekoronavirov\u00fdch\u201c restrikc\u00ed zejm\u00e9na v gastronomii a hotelnictv\u00ed \u010di o\u010dek\u00e1v\u00e1n\u00fd r\u016fst<br \/>inflace apod. Krit\u00e9rium vynikaj\u00edc\u00ed chuti potravin proto i nad\u00e1le z\u016fstane t\u00edm, co bude v\u00fdznamn\u011b spolurozhodovat o kone\u010dn\u00fdch preferenc\u00edch kupuj\u00edc\u00edch. Proz\u00edrav\u00ed v\u00fdrobci tak mohou p\u0159it\u00e1hnout pozornost spot\u0159ebitel\u016f ke sv\u00fdm v\u00fdrobk\u016fm t\u00edm, \u017ee vysout\u011b\u017een\u00e1 loga <strong>\u010cESK\u00c1 CHU\u0164OVKA<\/strong> a<strong> D\u011aTSK\u00c1 CHU\u0164OVKA<\/strong> um\u00edst\u00ed na obaly zbo\u017e\u00ed nebo ke<br \/>sv\u00e9mu v\u00fdjime\u010dn\u00e9mu v\u00fdrobku na pultu, na str\u00e1nk\u00e1ch e-shopu \u010di se jimi pochlub\u00ed ve sv\u00e9 propagaci.<br \/>V\u0161echny \u00fasp\u011b\u0161n\u00e9 potraviny si nav\u00edc mohou spot\u0159ebitel\u00e9 jednodu\u0161e vyhledat i na webu www.ceskachutovka.cz . Sofistikovan\u011bj\u0161\u00ed vyhled\u00e1v\u00e1n\u00ed podle zadan\u00fdch krit\u00e9ri\u00ed pak nab\u00edz\u00ed obchodn\u00edk\u016fm, z\u00e1kazn\u00edk\u016fm, z\u00e1stupc\u016fm m\u00e9di\u00ed i dal\u0161\u00edm z\u00e1jemc\u016fm Datab\u00e1ze v\u00edt\u011bz\u016f sout\u011b\u017ee \u010cesk\u00e1 chu\u0165ovka a D\u011btsk\u00e1 chu\u0165ovka. Z\u00e1jemci si ji mohou nez\u00e1vazn\u011b vyzkou\u0161et na adrese http:\/\/www.mark-as.cz\/chutovka . Ocen\u011bn\u00ed v\u00fdrobci tak mohou vyu\u017e\u00edvat i tento u\u017eite\u010dn\u00fd marketingov\u00fd kan\u00e1l k pos\u00edlen\u00ed sv\u00e9ho postaven\u00ed na trhu.<br \/>Vysokou presti\u017e zna\u010dce <strong>\u010cESK\u00c1 CHU\u0164OVKA<\/strong> zaji\u0161\u0165uje od po\u010d\u00e1tku to, \u017ee ji ud\u011bluje zcela nez\u00e1visl\u00e1 hodnotitelsk\u00e1 komise renomovan\u00fdch potravin\u00e1\u0159sk\u00fdch odborn\u00edk\u016f, kte\u0159\u00ed vznik sout\u011b\u017ee p\u0159ed 13 lety iniciovali a st\u00e1le dbaj\u00ed na jej\u00ed objektivitu a regul\u00e9rnost. Nad 13. ro\u010dn\u00edkem sout\u011b\u017ee o zna\u010dku \u201eDobr\u00fd tuzemsk\u00fd potravin\u00e1\u0159sk\u00fd v\u00fdrobek \u010cesk\u00e1 chu\u0165ovka 2020\u201c p\u0159evzala i letos odbornou garanci renomovan\u00e1 Vysok\u00e1 \u0161kola chemicko-technologick\u00e1 v Praze spole\u010dn\u011b s VO\u0160, SP\u0160 a SO\u0160<br \/>PODSKALSK\u00c1, kde budou na podzim op\u011bt prob\u00edhat i ve\u0161ker\u00e1 hodnocen\u00ed p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobk\u016f. Odborn\u00fdm patronem sout\u011b\u017ee je rektor V\u0160CHT prof. Dr. RNDr. Pavel Mat\u011bjka.<br \/>Zna\u010dku<strong> D\u011aTSK\u00c1 CHU\u0164OVKA<\/strong> bude ji\u017e pojeden\u00e1ct\u00e9 ud\u011blovat d\u011btsk\u00e1 porota slo\u017een\u00e1 z \u010dlen\u016f D\u011btsk\u00e9 tiskov\u00e9 agentury, student\u016f 1. ro\u010dn\u00edku st\u0159edn\u00ed potravin\u00e1\u0159sk\u00e9 \u0161koly \u201ePODSKALSK\u00c1\u201c a \u017e\u00e1k\u016f Z\u0160 Lond\u00fdnsk\u00e1 v Praze 2. Jen v\u00fdrobky ozna\u010den\u00e9 touto zna\u010dkou se mohou chlubit t\u00edm, \u017ee si ji vysout\u011b\u017eily v senzorick\u00e9m testov\u00e1n\u00ed p\u0159\u00edmo d\u011btmi a odr\u00e1\u017eej\u00ed tak v\u011brn\u011b d\u011btsk\u00e9 chu\u0165ov\u00e9 preference, kter\u00e9 jsou \u010dasto jin\u00e9 ne\u017e u dosp\u011bl\u00fdch. V neposledn\u00ed \u0159ad\u011b se organiz\u00e1to\u0159i sna\u017e\u00ed propagac\u00ed t\u00e9to<br \/>zna\u010dky podpo\u0159it z\u00e1jem mlad\u00e9 generace o uplatn\u011bn\u00ed v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu.<br \/>T\u0159in\u00e1ct\u00fd ro\u010dn\u00edk sout\u011b\u017ee prob\u011bhne op\u011bt pod z\u00e1\u0161titou St\u00e1l\u00e9 komise Sen\u00e1tu pro rozvoj venkova a rovn\u011b\u017e pod z\u00e1\u0161titou ministra zem\u011bd\u011blstv\u00ed Miroslava Tomana. P\u0159ed\u00e1v\u00e1n\u00ed ocen\u011bn\u00ed se uskute\u010dn\u00ed ve t\u0159et\u00ed dek\u00e1d\u011b \u0159\u00edjna v souladu s t\u00edm, co dovol\u00ed aktu\u00e1ln\u00ed epidemiologick\u00e1 situace, datum bude je\u0161t\u011b up\u0159esn\u011bno. I letos se po\u010d\u00edt\u00e1 s t\u00edm, \u017ee t\u0159i n\u011b\u010d\u00edm v\u00fdjime\u010dn\u00e9 v\u00fdrobky z\u00edskaj\u00ed \u201eCenu novin\u00e1\u0159\u016f \u2013 \u010cesk\u00e1 chu\u0165ovka 2021\u201c. V po\u0159ad\u00ed ji\u017e jeden\u00e1ct\u00e1 v\u00fdrazn\u00e1 osobnost \u010desk\u00e9ho potravin\u00e1\u0159stv\u00ed bude slavnostn\u011b poct\u011bna titulem \u201eRyt\u00ed\u0159 \u010desk\u00e9 chuti\u201c.<br \/>Uz\u00e1v\u011brka p\u0159ihl\u00e1\u0161ek v\u00fdrobc\u016f do leto\u0161n\u00ed sout\u011b\u017ee je 16. z\u00e1\u0159\u00ed. P\u0159ihl\u00e1\u0161ku i pravidla sout\u011b\u017ee, jako\u017e i seznam historicky v\u0161ech ocen\u011bn\u00fdch v\u00fdrobc\u016f a potravin, lze nal\u00e9zt na www.ceskachutovka.cz . \u010ceskou chu\u0165ovku je mo\u017en\u00e9 tak\u00e9 sledovat na facebooku, kde jsou uve\u0159ej\u0148ov\u00e1ny aktu\u00e1ln\u00ed informace a novinky, mj. i od v\u00fdrobc\u016f nejchutn\u011bj\u0161\u00edch \u010desk\u00fdch potravin.<br \/>Tradi\u010dn\u00edmi partnery sout\u011b\u017ee jsou Albert (gener\u00e1ln\u00ed partner) a Hasi\u010dsk\u00e1 vz\u00e1jemn\u00e1 poji\u0161\u0165ovna, kter\u00e1 poskytne jej\u00edm \u00fa\u010dastn\u00edk\u016fm zv\u00fdhodn\u011bn\u00e9 podm\u00ednky p\u0159i sjedn\u00e1v\u00e1n\u00ed poji\u0161t\u011bn\u00ed. V\u00e1\u017een\u00fdmi partnery \u010cesk\u00e9 chu\u0165ovky jsou rovn\u011b\u017e renomovan\u00e1 spole\u010dnost \u010cesk\u00fd porcel\u00e1n Dub\u00ed, \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost, osv\u011bd\u010den\u00fd marketingov\u00fd pomocn\u00edk MarkAs a presti\u017en\u00ed kv\u011btinov\u00e1 d\u00edlna luka:sh. Staronov\u00fdm partnerem \u010cesk\u00e9 chu\u0165ovky bude po letech k na\u0161\u00ed radosti op\u011bt N\u00e1rodn\u00ed zem\u011bd\u011blsk\u00e9 muzeum.<br \/>Hlavn\u00edmi medi\u00e1ln\u00edmi partnery sout\u011b\u017ee jsou vydavatelstv\u00ed AGRAL, vydavatelstv\u00ed RIX a Region\u00e1ln\u00ed televize CZ, partnerem D\u011btsk\u00e9 chu\u0165ovky pak je tradi\u010dn\u011b i D\u011btsk\u00e1 tiskov\u00e1 agentura.<br \/>V\u0161ichni spole\u010dn\u011b pak v\u011b\u0159\u00edme, \u017ee leto\u0161n\u00ed podzim ji\u017e bude pln\u011b ve znamen\u00ed bl\u00fdsk\u00e1n\u00ed se na lep\u0161\u00ed \u010dasy a n\u00e1vratu k podstatn\u00fdm a tolik pot\u0159ebn\u00fdm atribut\u016fm spole\u010densk\u00e9ho \u017eivota, k nim\u017e sv\u00fdm d\u00edlem p\u0159isp\u011bje i na\u0161e tradi\u010dn\u00ed sout\u011b\u017e kvality chutn\u00fdch \u010desk\u00fdch potravin \u2013 <strong>\u010cESK\u00c1 CHU\u0164OVKA 2021<\/strong>!<br \/>Kontakt pro m\u00e9dia:<br \/><strong>Josef Sl\u00e9ha, SYMPEX GROUP s.r.o., tel.: 777 146 641, e-mail: sleha@sympex.cz<\/strong><br \/><strong>www.ceskachutovka.cz www.facebook.com\/ceskachutovka<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>\u010cESK\u00c1 CHU\u0164OVKA \u2013 ZNA\u010cKA, KTER\u00c1 SI NA NIC NEHRAJE<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:embed {\"url\":\"https:\/\/www.facebook.com\/ceskachutovka\"} -->\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\"><strong>https:\/\/www.facebook.com\/ceskachutovka<\/strong><\/div>\n<\/figure>\n<p><strong><!-- \/wp:embed --><!-- wp:embed {\"url\":\"http:\/\/www.ceskachutovka.cz\/\"} --><\/strong><\/p>\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\"><strong>http:\/\/www.ceskachutovka.cz\/<\/strong><\/div>\n<\/figure>\n<!-- \/wp:embed -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>13. ro\u010dn\u00edk sout\u011b\u017ee o zna\u010dku \u010cESK\u00c1 CHU\u0164OVKA 2021 a 11. ro\u010dn\u00edk sout\u011b\u017ee o zna\u010dku\u00a0 D\u011aTSK\u00c1 CHU\u0164OVKA 2021 \u00a0 \u010cASY SE M\u011aN\u00cd, ALE \u010cESK\u00c1 CHU\u0164OVKA Z\u016eST\u00c1V\u00c1!Ji\u017e druh\u00fdm rokem po sob\u011b pro\u017e\u00edv\u00e1me pom\u011brn\u011b turbulentn\u00ed \u010dasy, jim\u017e chyb\u00ed pocit pot\u0159ebn\u00e9 stability a ukotvenosti, o to v\u00edc se ale dok\u00e1\u017eeme radovat ze v\u0161eho, co n\u00e1m star\u00e9 dobr\u00e9 tradice naopak &#8230; <a title=\"\u010cesk\u00e1 chu\u0165ovka v akci\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/ceska-chutovka-v-akci\/\" aria-label=\"V\u00edce na \u010cesk\u00e1 chu\u0165ovka v akci\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5060"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5060"}],"version-history":[{"count":13,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5060\/revisions"}],"predecessor-version":[{"id":5075,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5060\/revisions\/5075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5068"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}