{"id":5201,"date":"2021-07-02T13:01:32","date_gmt":"2021-07-02T11:01:32","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5201"},"modified":"2021-07-02T13:16:00","modified_gmt":"2021-07-02T11:16:00","slug":"prave-vyslo-11","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-11\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 2\/2021<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0 Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing v sou\u010dasn\u00e9 dob\u011b<\/strong>.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk –<\/strong> Tradi\u010dn\u00ed CSR u\u017e nesta\u010d\u00ed<\/strong>\u00a0
doc. Ing. Marie Bohat\u00e1, CSc. \u00a0\u00a0<\/p>\n\n

Spole\u010densk\u00e1 odpov\u011bdnost a udr\u017eitelnost uprost\u0159ed pandemick\u00e9 krize\u00a0
<\/strong>Ing. Lucie M\u00e1dlov\u00e1, Ph.D.<\/p>\n\n

Z PRAXE: Udr\u017eitelnost v srdci byznysu podporuje dlouhodob\u00fd r\u016fst<\/strong>
Ing. Mgr. Magdalena Leimerov\u00e1<\/p>\n\n

Z PRAXE:\u00a0 Vy rozhodujete, my pom\u00e1h\u00e1me:
Grantov\u00fd program\u00a0na podporu komunit<\/strong>
Pavla Mike\u0161ov\u00e1<\/p>\n\n

ROZHOVOR: Emco chce d\u011bti namotivovat k pohybu<\/strong>\u00a0
rozhovor s Martinem Jahodou \u00a0<\/p>\n\n

Pandemie postavila pl\u00e1ny kampan\u00ed Greenpeace vzh\u016fru nohama<\/strong>
Bc. Luk\u00e1\u0161 Hr\u00e1bek<\/p>\n\n

Jak \u00fasp\u011b\u0161n\u011b komunikovat spole\u010denskou odpov\u011bdnost<\/strong>\u00a0
Ing. Marie Logrov\u00e1, Ph.D.<\/p>\n\n

Z PRAXE: D\u016fle\u017eitost spole\u010densk\u00e9 odpov\u011bdnosti firem pandemie jen potvrdila<\/strong>
Ing. Katar\u00edna Pale\u010dkov\u00e1<\/p>\n\n

Z PRAXE:\u00a0 R\u00e1mec pro funk\u010dn\u00ed implementaci CSR strategie<\/strong>
Mgr. Eli\u0161ka K\u00e1\u010derkov\u00e1, Ph.D., Mgr. Karol\u00edna Pil\u00e1tov\u00e1<\/p>\n\n

Veletrhy nezmiz\u00ed, vystavovatel\u00e9 jim v\u011b\u0159\u00ed v\u00edc ne\u017e p\u0159ed koronakriz\u00ed<\/strong>
Ing. Jaroslav B\u00edlek<\/p>\n\n

Z PRAXE:\u00a0 Firma OEZ s.r.o., stejn\u011b jako Siemens, db\u00e1 na minimalizaci\u00a0dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>
Linh Giang Phamov\u00e1<\/p>\n\n

K DISKUZI: Udr\u017eitelnost?<\/strong>
Ing. Ji\u0159\u00ed Mike\u0161<\/p>\n\n

K DISKUZI: Boj proti desinformac\u00edm<\/strong>
doc. Ing. Michael Kroh, CSc.<\/p>\n\n

GLOSA: V\u00fdznam spole\u010densk\u00e9 odpov\u011bdnosti firem – co vypl\u00fdv\u00e1 z v\u00fdzkum\u016f IPSOS?<\/strong><\/p>\n\n

Recenze:\u00a0 Sv\u011bt i n\u00e1\u0161 \u017eivot se z\u00e1sadn\u011b m\u011bn\u00ed<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 2\/2021 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0 Spole\u010densk\u00e1 odpov\u011bdnost firem a marketing v sou\u010dasn\u00e9 dob\u011b.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5201"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5201"}],"version-history":[{"count":12,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5201\/revisions"}],"predecessor-version":[{"id":6215,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5201\/revisions\/6215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5203"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}