{"id":5419,"date":"2021-10-08T22:55:53","date_gmt":"2021-10-08T20:55:53","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5419"},"modified":"2021-12-09T11:58:21","modified_gmt":"2021-12-09T10:58:21","slug":"prave-vyslo-12","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-12\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2021<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0 On-line marketing a jeho mo\u017enosti a meze<\/strong>.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong><\/p>\n\n

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk – O digit\u00e1ln\u00ed budoucnosti, co u\u017e byla<\/strong>
Ing. Petr Uchytil, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

On-line prezentace nab\u00edz\u00ed zna\u010dk\u00e1m \u0159adu p\u0159\u00edle\u017eitost\u00ed, je efektivn\u00ed a p\u0159esn\u011b m\u011b\u0159iteln\u00e1<\/strong>\u00a0 Mgr. Aneta Kapuci\u00e1nov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Digitalizace jako sou\u010d\u00e1st strategie SMB\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>
Bc. Jan Jan\u010da \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Employer branding
<\/strong>Bc. Petra Nul\u00ed\u010dkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Efektivn\u00ed m\u011b\u0159en\u00ed v\u00fdkonu internetov\u00e9 reklamy v \u00e9\u0159e bot\u016f<\/strong>
Martin Chalupn\u00edk, Jakub Ful\u00edn\u00a0\u00a0\u00a0<\/p>\n

adMeter \u2013 data pro integraci lok\u00e1ln\u00edho i glob\u00e1ln\u00edho on-linu s off-linem<\/strong>
Mgr. Josef Fi\u0161er<\/p>\n

Rok 2020 ve znamen\u00ed on-line \u017eivota p\u0159inesl rostouc\u00ed v\u00fddaje
do reklamy: 40 miliard K\u010d
<\/strong>Mgr. Tereza T\u016fmov\u00e1, MBA, Ing. Petr Kol\u00e1\u0159\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Podcast marketing se zam\u011b\u0159en\u00edm na vzd\u011bl\u00e1vac\u00ed obsah<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0<\/p>\n

Virtu\u00e1lne a hybridn\u00e9 eventy \u2013 v\u00fdchodisko z n\u00fadze alebo udr\u017eate\u013en\u00fd trend?<\/strong>
Mgr. Edita \u0160trbov\u00e1, PhD.<\/p>\n

\u00davaha\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Od 2021 d\u00e1l: Pr\u00e1ce s daty a p\u0159\u00edli\u0161 mnoho obsahu<\/strong>
\u0160t\u011bp\u00e1n Feik\u00a0<\/p>\n

Z praxe\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kdy\u017e se v\u00e1m t\u00e9m\u011b\u0159 z hodiny na hodinu zastav\u00ed byznys<\/strong>
Ing. Milan \u0160m\u00edd\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Rozhovor \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On-line audio a podcasting v \u010cR <\/strong><\/p>\n

Recenze <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 U\u010d\u00edc\u00ed se spole\u010dnost<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0<\/p>\n

MARKETINGOV\u00dd GLOS\u00c1\u0158<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA<\/p>\n

V\u00fdsledky sout\u011b\u017ee Market\u00e9r roku 2020<\/strong><\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 3\/2021 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0 On-line marketing a jeho mo\u017enosti a meze.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5419"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5419"}],"version-history":[{"count":18,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5419\/revisions"}],"predecessor-version":[{"id":5829,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5419\/revisions\/5829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5424"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}