{"id":5751,"date":"2021-11-18T18:32:21","date_gmt":"2021-11-18T17:32:21","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5751"},"modified":"2021-11-18T18:44:20","modified_gmt":"2021-11-18T17:44:20","slug":"e-motion-konference-pod-patronatem-cms","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/e-motion-konference-pod-patronatem-cms\/","title":{"rendered":"E-Motion – konference pod patron\u00e1tem \u010cMS"},"content":{"rendered":"\t\t
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e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality<\/strong><\/p>\n\n

8. novembra 2021 sa konalo v priestoroch Tower 115 v Bratislave v r\u00e1mci celoslovensk\u00e9ho T\u00fd\u017ed\u0148a vedy a techniky 2021 hybridn\u00e9 kolokvium e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality <\/strong>pod z\u00e1\u0161titou \u010ceskej marketingovej spolo\u010dnosti v spolupr\u00e1ci s Katedrou masmedi\u00e1lnej komunik\u00e1cie a reklamy (FF UKF v Nitre) a Vysokou \u0161kolou mezin\u00e1rodn\u00edch a ve\u0159ejn\u00fdch vztah\u016f Praha (s pobo\u010dkou v Bratislave), a s podporou Metropolitnej univerzity Praha, Eur\u00f3pskej akad\u00e9mie mana\u017ementu, marketingu a m\u00e9di\u00ed o.z. a Univerzity Komensk\u00e9ho.<\/p>\n\n

Odborn\u00e9 kolokvium bolo realizovan\u00e9 v s\u00falade s protipandemick\u00fdmi opatreniami v hybridnej forme, t.j. priamo na mieste sa nach\u00e1dzali len organiz\u00e1tori a pozvan\u00ed sp\u00edkri, zainteresovan\u00e9 publikum sledovalo podujatie prostredn\u00edctvom live streamu. Maxim\u00e1lny po\u010det s\u00fabe\u017en\u00fdch div\u00e1kov bol 79, no aktu\u00e1lne (ku 17. novembru 2021) m\u00e1 video <\/strong>(kompletn\u00fd z\u00e1znam zo \u017eiv\u00e9ho vysielania) 617 zhliadnut\u00ed <\/strong>(ulo\u017een\u00e9 na platforme YouTube<\/a>, na kan\u00e1li Inkub\u00e1tor multimedi\u00e1lnej digit\u00e1lnej produkcie<\/em>).<\/p>\n\n

Odovzdanie \u0161tudentskej ceny Mlad\u00fd delf\u00edn 2020<\/strong><\/p>\n\n

Po \u00favodnom slove, ktor\u00e9ho sa zhostila trojica d\u00e1m – jednak riadite\u013eka Vzdel\u00e1vacieho a konzulta\u010dn\u00e9ho in\u0161tit\u00fatu v Bratislave (pobo\u010dka Vysokej \u0161koly mezin\u00e1rodn\u00edch a ve\u0159ejn\u00fdch vztah\u016f Praha), JUDr. Ing. Anna \u010eurfina, Ph.D. et Ph.D.<\/strong>, taktie\u017e doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD.<\/strong>, ako garantka projektu Inkub\u00e1tor (APVV: Inkub\u00e1tor multimedi\u00e1lnej digit\u00e1lnej produkcie: recipro\u010dn\u00fd transfer vedy, umenia a kreat\u00edvnych priemyslov) a doc. Ing. Monika Palatkov\u00e1, Ph.D.<\/strong>, garantka medzin\u00e1rodn\u00e9ho marketingu a mana\u017ementu na V\u0160MVV Praha, nasledovalo odovzdanie \u0161tudentskej ceny Mlad\u00fd delf\u00edn 2020<\/strong>. Cena je s\u00fa\u010das\u0165ou s\u00fa\u0165a\u017ee Market\u00e9r roku, ktor\u00fa ka\u017edoro\u010dne organizuje \u010cesk\u00e1 marketingov\u00e1 spolo\u010dnos\u0165 (\u010cMS), a je ur\u010den\u00e1 \u0161tudentom za ich autorsk\u00e9 kampane. T\u00e9mou posledn\u00e9ho ro\u010dn\u00edka bolo \u201cJak \u00fasp\u011b\u0161n\u011b komunikovat aktu\u00e1ln\u00ed t\u00e9ma omezen\u00ed \u0161\u00ed\u0159en\u00ed koronaviru v \u010cesku\u201d<\/em>. 2. miesto z\u00edskali \u0161tudenti organiz\u00e1torskej in\u0161tit\u00facie (Martin Hluch\u00fd, Diana Filadelfiov\u00e1, Michal Porubovi\u010d, Ondrej Dobrota, Lenka Fialov\u00e1, Al\u017ebeta Goljerov\u00e1, Veronika \u010eur\u010da\u0165ov\u00e1), Katedry masmedi\u00e1lnej komunik\u00e1cie a reklamy UKF v Nitre, za svoju kampa\u0148 \u201cTikTokom proti frustr\u00e1cii\u201d<\/a>. Ocenenie odovzdal do r\u00fak z\u00e1stupcom v\u00ed\u0165azn\u00e9ho kolekt\u00edvu, Bc. Diane Filadelfiovej a Bc. Michalovi Porubovi\u010dovi, riadite\u013e \u010cMS, Ing. Tom\u00e1\u0161 David.<\/p>\n\n

Z\u013eava JUDr. Ing. Anna \u010eurfina, Ph.D. et Ph.D., doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD. a online doc. Ing. Monika Palatkov\u00e1, Ph.D. po\u010das sl\u00e1vnostn\u00e9ho otvorenia kolokvia\u00a0 <\/p>\n



Ing. Tom\u00e1\u0161 David odovzd\u00e1va ocenenie za 2. miesto v \u0161tudentskej s\u00fa\u0165a\u017ei Mlad\u00fd delf\u00edn z\u00e1stupcom v\u00ed\u0165azn\u00e9ho autorsk\u00e9ho kolekt\u00edvu, \u0161tudentom Bc. Michalovi Porubovi\u010dovi a Bc. Diane Filadelfiovej z KMKAR UKF v Nitre<\/p>\n\n

4 sp\u00edkri, 4 predn\u00e1\u0161ky a ot\u00e1zky od div\u00e1kov<\/strong><\/p>\n\n

Prim\u00e1rnu \u010das\u0165 kolokvia tvorili predn\u00e1\u0161ky pozvan\u00fdch host\u00ed – sekciu zapo\u010dala doc. PhDr. Jitka<\/strong> Vysekalov\u00e1<\/strong>, Ph.D.<\/strong> predn\u00e1\u0161kou o sile em\u00f3ci\u00ed v marketingu a komunik\u00e1cii. Nadv\u00e4zuj\u00facej t\u00e9me venovala pozornos\u0165 vo svojom pr\u00edspevku aj \u010fal\u0161ia sp\u00edkerka, Lujza Bub\u00e1nov\u00e1<\/strong>, ktor\u00e1 sa na problematiku em\u00f3ci\u00ed pozrela z krajnej situ\u00e1cie, a teda, kedy je vyu\u017e\u00edvanie em\u00f3ci\u00ed u\u017e za \u010diarou. Tvrdenia demon\u0161trovala na autorsk\u00fdch case studies.
\u00a0
Docentka Jitka Vysekalov\u00e1 a jej pr\u00edspevok o moci em\u00f3ci\u00ed v komunik\u00e1cii
Lujza Bub\u00e1nov\u00e1 s predn\u00e1\u0161kou \u201cke\u010f je pou\u017e\u00edvanie em\u00f3ci\u00ed za \u010diarou\u201d<\/p>\n\n

Predn\u00e1\u0161ku, ktor\u00e1 bola etal\u00f3nom podstaty projektu Inkub\u00e1tor, a teda sofistikovane prepojila umenie, vedu a kreat\u00edvne priemysly, odprezentoval R\u00f3bert Slov\u00e1k<\/strong> a bodku za sekciou s individu\u00e1lnymi predn\u00e1\u0161kami dal Ing. Jakub Ber\u010d\u00edk, PhD.<\/strong>, ktor\u00fd vniesol vh\u013ead do konkr\u00e9tnych metr\u00edk aplikovan\u00fdch v neuromarketingov\u00fdch v\u00fdskumoch, tie\u017e na pozad\u00ed vlastn\u00fdch sk\u00faman\u00ed.

R\u00f3bert Slov\u00e1k po\u010das prezent\u00e1cie kampane 16 Hz Project

Doktor Jakub Ber\u010d\u00edk a jeho predn\u00e1\u0161ka o metrik\u00e1ch neuromarketingu<\/p>\n\n

Panelov\u00e1 diskusia = bohat\u00e1 diskusia<\/strong><\/p>\n\n

Meta, virtu\u00e1lni influenceri a umel\u00e1 inteligencia – to boli t\u00e9my, na ktor\u00e9 spolo\u010dne diskutovala \u0161estica host\u00ed v zlo\u017een\u00ed prof. Mgr. Peter Mikul\u00e1\u0161, PhD., Mgr. Zdenko Mago, PhD.,<\/strong> doc. PhDr. Jitka<\/strong> Vysekalov\u00e1<\/strong>, Ph.D., doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD., Mgr. Du\u0161an Blah\u00fat, PhD. a Ing. Jakub Ber\u010d\u00edk, PhD. <\/strong>Spolo\u010dne sa zam\u00fd\u0161\u013eali napr\u00edklad nad t\u00fdm, ak\u00e1 je efektivita vyu\u017eitia umelej inteligencie v politickej diskusii, alebo tie\u017e, \u010di bud\u00fa virtu\u00e1lni digit\u00e1lni influenceri postupne nahr\u00e1dza\u0165 t\u00fdch skuto\u010dn\u00fdch, i ak\u00e9 so sebou nesie tak\u00e9to smerovanie plusy a m\u00ednusy. Diskusia bola podnetn\u00e1 a plodn\u00e1, o \u010dom sved\u010d\u00ed fakt, \u017ee diskutuj\u00faci sa vzh\u013eadom na \u010das nedostali ku v\u0161etk\u00fdm pripraven\u00fdm t\u00e9mam.<\/p>\n\n

\"\"<\/figure>\n\n

V r\u00e1mci panelovej diskusie sa hovorilo o trendoch v sf\u00e9re virtu\u00e1lnej reality<\/p>\n\n

Z\u00e1verom kolokvia moder\u00e1torka, a z\u00e1rove\u0148 organiz\u00e1torka, Mgr. Veronika Szab\u00f3ov\u00e1, PhD., po\u010fakovala v\u0161etk\u00fdm garantom, organiz\u00e1torom, hos\u0165om a div\u00e1kom a avizovala, \u017ee jednotliv\u00e9 predn\u00e1\u0161ky bud\u00fa zverejnen\u00e9 na <\/strong>YouTube kan\u00e1li<\/strong><\/a> a Facebook profile <\/strong>Inkub\u00e1tor<\/strong><\/a>, ako v p\u00f4vodnom znen\u00ed, tak aj v anglickej verzii.\u00a0<\/strong><\/p>\n\n

Autorka:\u00a0<\/strong><\/p>\n\n

Mgr. Veronika Szab\u00f3ov\u00e1, PhD.<\/p>\n\n

Katedra masmedi\u00e1lnej komunik\u00e1cie a reklamy, FF UKF v Nitre<\/p>\n\n

kontakt: veronika.szaboova.ukf.@gmail.com<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality 8. novembra 2021 sa konalo v priestoroch Tower 115 v Bratislave v r\u00e1mci celoslovensk\u00e9ho T\u00fd\u017ed\u0148a vedy a techniky 2021 hybridn\u00e9 kolokvium e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality pod z\u00e1\u0161titou \u010ceskej marketingovej spolo\u010dnosti v spolupr\u00e1ci s Katedrou masmedi\u00e1lnej komunik\u00e1cie a reklamy (FF UKF v Nitre) a Vysokou \u0161kolou … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5751"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5751"}],"version-history":[{"count":14,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5751\/revisions"}],"predecessor-version":[{"id":5767,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5751\/revisions\/5767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5753"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}