{"id":5826,"date":"2021-12-09T12:04:57","date_gmt":"2021-12-09T11:04:57","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5826"},"modified":"2022-04-03T10:28:41","modified_gmt":"2022-04-03T08:28:41","slug":"prave-vyslo-13","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-13\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
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V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2021<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum<\/strong>.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong>

OBSAH<\/strong>

\u00davodn\u00edk
<\/strong> Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.

ESOMAR Insights Festival 2021: osobn\u00ed shrnut\u00ed<\/strong>\u00a0\u00a0
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0

SIMAR: ohl\u00e9dnut\u00ed za rokem 2021<\/strong>\u00a0
Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0

Kdy to v\u0161echno za\u010dalo<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0

Influencer monitor \u2013 periodick\u00fd v\u00fdzkum osobnost\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong>
Doc. Mgr. Radek Tahal, Ph.D.

Udr\u017eitelnost je trendy. Vyplat\u00ed se v\u0161ak firm\u00e1m?<\/strong>
Vybran\u00e9 v\u00fdsledky v\u00fdzkumu Ipsos CSR & Reputation Study
Mgr. Mark\u00e9ta Knebl\u00edkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0

MARKETINGOV\u00dd GLOS\u00c1\u0158 <\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0

Dopady pand\u00e9mie COVID-19 ako insight \u0161tudentsk\u00fdch kampan\u00ed<\/strong>
Doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD. Mgr. Veronika Szab\u00f3ov\u00e1, PhD.\u00a0\u00a0\u00a0

Sm\u00ed\u0161en\u00fd m\u00f3d: testov\u00e1n\u00ed srovnatelnosti odpov\u011bd\u00ed<\/strong>
Mgr. Martin Lakom\u00fd, Ph.D., Mgr. Barbora Hubatkov\u00e1

\u010cast\u00e9 chyby p\u0159i formulaci ot\u00e1zek v dotazn\u00edkov\u00fdch \u0161et\u0159en\u00edch<\/strong>
Ing. Petra Mart\u00ed\u0161kov\u00e1, Ph.D.

Od prvn\u00ed p\u0159\u00edpadov\u00e9 studie uplynulo 100 let<\/strong>
PhDr. Ladislava Knihov\u00e1, MBA\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0

e-MOTION: Moc neuromarketingu, em\u00f3ci\u00ed a virtu\u00e1lnej reality aneb \u010do prinieslo odborn\u00e9 kolokvium<\/strong>
Mgr. Veronika Szab\u00f3ov\u00e1, PhD.

RECENZE \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
Jak \u00fasp\u011b\u0161n\u011b vyjedn\u00e1vat a obchodovat?<\/strong>
Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0

ANKETA
CO SE TVO\u0158ILO V PET\u0158\u00cdNSK\u00c9M ATELI\u00c9RU?
ZE \u017dIVOTA \u010cMS<\/strong><\/p>\n

autor ob\u00e1lky Petr Jur\u010da \u2013 TServis<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2021 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":5830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5826"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5826"}],"version-history":[{"count":14,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5826\/revisions"}],"predecessor-version":[{"id":6306,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5826\/revisions\/6306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/5830"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}