{"id":5877,"date":"2021-12-13T23:11:01","date_gmt":"2021-12-13T22:11:01","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=5877"},"modified":"2022-02-09T22:41:35","modified_gmt":"2022-02-09T21:41:35","slug":"hlavni-vybor-je-ten-hlavni","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/hlavni-vybor-je-ten-hlavni\/","title":{"rendered":"Hlavn\u00ed v\u00fdbor je ten Hlavn\u00ed"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\n

Pro \u010ceskou marketingovou spole\u010dnost<\/strong> tento v\u00fdrok ur\u010dit\u011b plat\u00ed. Skupina lid\u00ed, kter\u00e1 se sch\u00e1z\u00ed dvakr\u00e1t do roka<\/strong>, je slo\u017eena z marketingov\u00fdch teoretik\u016f a praktik\u016f nejvy\u0161\u0161\u00ed kvality. Vedle sebe used\u00e1 renomovan\u00fd vysoko\u0161kolsk\u00fd profesor a \u0161pi\u010dkov\u00fd market\u00e9r p\u0159edn\u00ed \u010desk\u00e9 firmy, p\u0159edsedkyn\u011b region\u00e1ln\u00edho klubu a zku\u0161en\u00fd praktik dopl\u0148uj\u00edc\u00ed teoretick\u00e9 z\u00e1v\u011bry akademik\u016f.
\u00dakolem t\u00e9to se\u0161losti je zhodnocen\u00ed \u010dinnosti \u010cMS<\/strong> za uplynul\u00e9 obdob\u00ed. Nejinak tomu bylo i ve st\u0159edu 8. prosince 2021<\/strong>. N\u00e1lada v salonku Klubu L\u00e1vka<\/strong> na Novotn\u00e9ho l\u00e1vce<\/strong> vzhledem ke covidov\u00fdm kle\u0161t\u00edm m\u00edrn\u011b pochmurn\u00e1, le\u010d vzhledem k v\u00fdsledk\u016fm v t\u011b\u017ek\u00fdch podm\u00ednk\u00e1m p\u0159\u00edjemn\u011b optimistick\u00e1. Nen\u00ed v\u0161echno tak, jak bychom si p\u0159\u00e1li a cht\u011bli. S t\u00edm nic nenad\u011bl\u00e1me, ale m\u016f\u017eeme se pokusit m\u00ednusy m\u011bnit na plusy<\/strong>. T\u011b\u017ek\u00e9, nicm\u00e9n\u011b provediteln\u00e9. Hlavn\u00ed sm\u011bry \u010dinnosti \u010cMS<\/strong> st\u00e1le plat\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed aktivity jsou viditeln\u011b aktivn\u00ed<\/strong>. O tom v\u0161em se rozhovo\u0159ili v bohat\u00e9 diskusi p\u0159\u00edtomn\u00ed \u010dlenov\u00e9 HV<\/strong> pot\u00e9, co si vyslechli Zpr\u00e1vu o \u010dinnosti<\/strong>, Zpr\u00e1vu o hospoda\u0159en\u00ed<\/strong>, informaci o fungov\u00e1n\u00ed Spole\u010dnosti<\/strong> v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong> i zpr\u00e1vy z jednotliv\u00fdch region\u00e1ln\u00edch klub\u016f<\/strong>. Poda\u0159il se Market\u00e9r roku<\/strong>, velkou odezvu zaznamenal mezi odborn\u00edky podzimn\u00ed semin\u00e1\u0159<\/strong>, jako hodinky vych\u00e1zel \u010dasopis M&K<\/strong>, upev\u0148ovaly se kontakty s partnersk\u00fdmi organizacemi<\/strong> i se\u00a0 \u010dlenskou z\u00e1kladnou<\/strong>, b\u011b\u017eela administrace<\/strong>, fungovalo \u00fa\u010detnictv\u00ed<\/strong> a dokonce se na\u0161el prostor i na z\u00e1bavu<\/strong>.
Je to m\u00e1lo? Je to moc?
V\u017edy je co zlep\u0161ovat, ale na druh\u00e9 stran\u011b je chybou b\u00fdt p\u0159\u00edli\u0161 skromn\u00fd. Doba m\u00e1 v\u00fdjime\u010dn\u00fd charakter a nezvykl\u00e9 parametry. Na n\u011b mus\u00ed reagovat nejen marketing<\/strong> jako obor, ale i \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> jako jeho zast\u0159e\u0161uj\u00edc\u00ed platforma. Je mo\u017en\u00e9 konstatovat, \u017ee se j\u00ed to da\u0159\u00ed. Sv\u011bdectv\u00ed o tom p\u0159in\u00e1\u0161\u00ed i n\u00ed\u017ee uveden\u00e1 zpr\u00e1va o \u010dinnosti<\/strong>.
Zpr\u00e1va_o_\u010dinnosti_II._pol._2021 www<\/a><\/p>\n

\"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0\u00a0 \"\"\u00a0 \"\"\u00a0 \"\" \u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\u00a0 \"\"\"\"<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pro \u010ceskou marketingovou spole\u010dnost tento v\u00fdrok ur\u010dit\u011b plat\u00ed. Skupina lid\u00ed, kter\u00e1 se sch\u00e1z\u00ed dvakr\u00e1t do roka, je slo\u017eena z marketingov\u00fdch teoretik\u016f a praktik\u016f nejvy\u0161\u0161\u00ed kvality. Vedle sebe used\u00e1 renomovan\u00fd vysoko\u0161kolsk\u00fd profesor a \u0161pi\u010dkov\u00fd market\u00e9r p\u0159edn\u00ed \u010desk\u00e9 firmy, p\u0159edsedkyn\u011b region\u00e1ln\u00edho klubu a zku\u0161en\u00fd praktik dopl\u0148uj\u00edc\u00ed teoretick\u00e9 z\u00e1v\u011bry akademik\u016f.\u00dakolem t\u00e9to se\u0161losti je zhodnocen\u00ed \u010dinnosti \u010cMS za uplynul\u00e9 … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":4606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5877"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=5877"}],"version-history":[{"count":13,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5877\/revisions"}],"predecessor-version":[{"id":6151,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/5877\/revisions\/6151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/4606"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=5877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=5877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=5877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}