{"id":6461,"date":"2022-05-20T21:02:34","date_gmt":"2022-05-20T19:02:34","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=6461"},"modified":"2022-05-26T10:58:50","modified_gmt":"2022-05-26T08:58:50","slug":"zena-v-cele-marketeru","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/zena-v-cele-marketeru\/","title":{"rendered":"\u017dena v \u010dele market\u00e9r\u016f"},"content":{"rendered":"\t\t
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Market\u00e9r roku 2021 v\u00fdsledky<\/strong><\/p>\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 17. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2021<\/strong><\/p>\n

V podve\u010der 19. kv\u011btna 2022<\/strong> se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka<\/strong> s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 17. ro\u010dn\u00edku Market\u00e9r roku 2021<\/strong>. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek<\/strong> a mlad\u00e1 plze\u0148sk\u00e1 kapela D\u017eangobells<\/strong> zp\u0159\u00edjemnila ve\u010der v\u0161em z\u00fa\u010dastn\u011bn\u00fdm. Pro v\u00edt\u011bze byly p\u0159ipraveny so\u0161ky k\u0159i\u0161\u0165\u00e1lov\u00fdch delf\u00edn\u016f<\/strong> z \u010desk\u00e9ho skla v \u010dele s Velk\u00fdm modr\u00fdm delf\u00ednem<\/strong> v p\u016fsobiv\u00e9m designu z d\u00edlny um\u011bleck\u00e9ho skl\u00e1\u0159e Vladim\u00edra Zubri\u010dana<\/strong>.\u00a0 Na ocen\u011bn\u00e9 i nominovan\u00e9 \u010dekaly krom\u011b diplom\u016f i mnoh\u00e9 v\u011bcn\u00e9 dary od sponzor\u016f a partner\u016f sout\u011b\u017ee. Krom\u011b hlavn\u00edch cen<\/strong> ud\u011blila porota i n\u011bkolik zvl\u00e1\u0161tn\u00edch ocen\u011bn\u00ed<\/strong> za mimo\u0159\u00e1dn\u00e9 aktivity a \u00fasp\u011b\u0161n\u00e9 inovativn\u00ed marketingov\u00e9 projekty, stejn\u011b tak vybralo k ocen\u011bn\u00ed svoje kandid\u00e1ty i prezidium \u010cMS<\/strong>.<\/p>\n

\"\"\u00a0 <\/a>\"\"<\/a>
<\/a>Hlavn\u00ed cena Velk\u00fd modr\u00fd delf\u00edn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Simona Li\u0161kov\u00e1, marketingov\u00e1 \u0159editelka, Vodafone Czech Republic, a.s.
<\/strong>za \u00fasp\u011b\u0161nou \u0161iroce c\u00edlenou kampa\u0148 s prokazateln\u00fdmi ekonomick\u00fdmi v\u00fdsledky<\/p>\n

\u00a0<\/p>\n

\"\"<\/a>\u00a0 \"\" \u00a0<\/a>\"\"<\/a><\/p>\n

Zlat\u00fd delf\u00edn\u00a0 <\/strong>
PhDr. Stanislav G\u00e1lik \u2013 CEO & P\u0159edseda p\u0159edstavenstva,
Ing. Ond\u0159ej P\u0159ikryl \u2013 Chief Marketing\u00a0 Officer, Driverama Holdings, a.s.
<\/strong>za \u00fasp\u011b\u0161n\u011b zpracovan\u00fd byznysov\u00fd model vych\u00e1zej\u00edc\u00ed z digitalizace a p\u0159in\u00e1\u0161ej\u00edc\u00ed mezin\u00e1rodn\u00ed p\u0159esah<\/p>\n

Zelen\u00fd delf\u00edn\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Ing. Radim Dittrich, jednatel, vedouc\u00ed kreativn\u00edho t\u00fdmu, idea maker, re\u017eis\u00e9r , Action Please, s.r.o.
<\/strong>za inovativn\u00ed kampa\u0148 V hlavn\u00ed roli stroja\u0159<\/em><\/strong> pro pos\u00edlen\u00ed z\u00e1jmu o Vysokou \u0161kolu b\u00e1\u0148skou – Technickou univerzitu Ostrava<\/p>\n

R\u016f\u017eov\u00fd delf\u00edn
<\/strong>Ing. Lucie M\u00e1dlov\u00e1, Ph.D., zakladatelka a v\u00fdkonn\u00e1 \u0159editelka, Asociace spole\u010densk\u00e9 odpov\u011bdnosti
<\/strong>za komplexn\u00ed vytvo\u0159en\u00ed a realizaci spole\u010densky prosp\u011b\u0161n\u00e9ho e-shopu s udr\u017eiteln\u00fdmi produkty a d\u00e1rky Nakup na Dobro<\/em><\/strong>
<\/strong>
Ceny prezidia \u010cMS – Duhov\u00ed delf\u00edni\u00a0<\/strong><\/p>\n

\"\"<\/a><\/strong>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>
<\/strong>Ale\u0161 Kaspar, \u0159editel, Gravita\u010dn\u00ed vina\u0159stv\u00ed VILAVIN\u00a0 KASPA, s.r.o.
<\/strong>za \u00fasp\u011b\u0161nou marketingovou podporu inovativn\u00edho projektu v oblasti vina\u0159stv\u00ed
Adam Klof\u00e1\u010d, MORIS design, s.r.o., spolumajitel
<\/strong>za unik\u00e1tn\u00ed koncept prodejny v segmentu chovatelsk\u00fdch pot\u0159eb\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Ing. Jan Kodada, Ph.D., \u0159editel obchodu a marketingu, Gebr\u00fcder Weiss, s.r.o.
<\/strong>za kvalitn\u00ed projekt CSR sponzoringu 100 krok\u016f zp\u00e1tky do \u017eivota<\/em><\/strong><\/p>\n

\"\"\u00a0 <\/a>\"\"<\/a>
<\/strong>Ta\u0165\u00e1na Kucha\u0159ov\u00e1, p\u0159edsedkyn\u011b spr\u00e1vn\u00ed rady, ambasador, Nadace Kr\u00e1sa pomoci
<\/strong>za kvalitn\u00ed nada\u010dn\u00ed projekt s mezin\u00e1rodn\u00edm p\u0159esahem
Mgr. Imrich Masli\u0161 \u2013\u00a0 brand mana\u017eer,\u00a0 Ing. Michal Horna \u2013\u00a0 PR mana\u017eer
GlobeTech Innovation s.r.o
<\/strong>za \u00fasp\u011b\u0161n\u00fd technologick\u00fd transfer v oblasti kosmetiky s rychlou n\u00e1vratnost\u00ed a v\u00fdrazn\u00fdmi n\u00e1r\u016fsty prodej\u016f
Radek Sajvera, p\u0159edseda p\u0159edstavenstva, RAPETO, a.s.\u00a0
<\/strong>za efektivn\u00ed vyu\u017eit\u00ed TV sponzoringu pro podporu prodeje produktu Pangamin<\/p>\n

\"\"\u00a0 <\/a>\"\" \u00a0<\/a>\"\"<\/a>
PhDr. Michal \u0160est\u00e1k \u2013 obchodn\u00ed a marketingov\u00fd \u0159editel, Ing. \u0160t\u011bp\u00e1n Ryska \u2013 majitel, investor, M.G.C. Trade, s.r.o.
<\/strong>za \u00fasp\u011b\u0161nou marketingovou komunikaci p\u0159i uveden\u00ed nov\u00e9ho v\u00fdrobku na trh vytvo\u0159en\u00edm vhodn\u00e9ho p\u0159\u00edb\u011bhu s p\u0159esahem do CSR
Ing. Miroslav \u0160m\u00edra, vedouc\u00ed partner, Rob4Job, s.r.o.
<\/strong>za podporu start-upov\u00e9ho projektu vhodnou volbou marketingov\u00e9ho mixu v\u010detn\u011b vyu\u017eit\u00ed v\u00fdstav a veletrh\u016f, prezentace v TV a na soci\u00e1ln\u00edch s\u00edt\u00edch
Ing. Martina Weberov\u00e1, MALFINI, a.s.
<\/strong>za profesion\u00e1ln\u00ed vyu\u017eit\u00ed v\u00fdzkumu trhu p\u0159i tvorb\u011b marketingov\u00e9 sttrategie launche nov\u00e9 exkluzivn\u00ed kolekce pracovn\u00edch od\u011bv\u016f<\/p>\n

Mal\u00ed mod\u0159\u00ed delf\u00edni<\/strong><\/p>\n

\"\"<\/a><\/strong>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a>
Ing. Michal Jakl, STOCK Plze\u0148-Bo\u017ekov, s.r.o.
<\/strong>za \u00fasp\u011b\u0161n\u00fd re-launch zna\u010dky Key Rum<\/strong> na \u010desk\u00e9m a slovensk\u00e9m trhu
Mgr. Leona Kotlasov\u00e1, marketing manager, WE|DO CZ, s.r.o.
<\/strong>za p\u0159\u00edkladn\u00e9 vyu\u017eit\u00ed komunika\u010dn\u00ed kampan\u011b na pos\u00edlen\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f ke zkvalitn\u011bn\u00ed poskytovan\u00fdch slu\u017eeb
Ing. Katar\u00edna Machytkov\u00e1, Group Marketing Manager, HOSPODSKA \u0160pork, s.r.o.
<\/strong>za realizaci origin\u00e1ln\u00ed marketingov\u00e9 strategie restaurace \u010cerven\u00fd Jelen<\/strong> s d\u016frazem na maximalizaci z\u00e1kaznick\u00e9ho z\u00e1\u017eitku
Pavel Pokorn\u00fd, mana\u017eer marketingu, NOVASERVIS, s.r.o.
<\/strong>za komplexn\u00ed marketingovou kampa\u0148 vhodn\u011b vyu\u017e\u00edvaj\u00edc\u00ed sportovn\u00ed celebritu
Mgr. Mark\u00e9ta Vinkelhoferov\u00e1, p\u0159edsedkyn\u011b p\u0159edstavenstva, koordin\u00e1torka komunikace a marketingu, Fair & Bio dru\u017estvo
<\/strong>za vhodn\u00e9 vyu\u017eit\u00ed on-line marketingu zalo\u017een\u00e9m na kvalitn\u00ed anal\u00fdze dat<\/p>\n

\u010cestn\u00e1 uzn\u00e1n\u00ed za \u00fasp\u011b\u0161nou nominaci<\/strong><\/p>\n

\"\"<\/a>\u00a0 \"\"<\/a>\u00a0
PaedDr. Petr Paksi, DBA, jednatel, JAP FUTURE, s.r.o.\u00a0
<\/strong>za efektivn\u00ed marketingovou podporu inovativn\u00edho obkladov\u00e9ho syst\u00e9mu Efekta
Ing. Lenka Szotkowska, marketingov\u00fd specialista, CZ Workshop, s.r.o.
<\/strong>za \u00fasp\u011b\u0161n\u00e9 vyu\u017eit\u00ed webov\u00fdch str\u00e1nek pro podporu projektu Luci\u00e1n
<\/strong>Ing. Jan Vokurka, jednatel, Kitl, s.r.o.\u00a0
<\/strong>za origin\u00e1ln\u00ed prezentaci \u010desk\u00e9ho v\u00fdrobku, v\u00fdrazn\u011b posiluj\u00edc\u00ed pov\u011bdom\u00ed o zna\u010dce
Jan Zykmund, gener\u00e1ln\u00ed \u0159editel, Origin\u00e1ln\u00ed bramb\u016frky, s.r.o.
<\/strong>za podporu \u00fasp\u011b\u0161n\u00e9ho podnikatelsk\u00e9ho z\u00e1m\u011bru prost\u0159ednictv\u00edm rozs\u00e1hl\u00e9ho souboru CSR aktivit<\/p>\n

\"\" \u00a0<\/a>\"\"\u00a0\u00a0<\/a>\"\" \u00a0<\/a>\"\" \u00a0<\/a>\"\"<\/a>\u00a0 <\/a>\"\"\u00a0 <\/a>\"\"<\/a>\u00a0 \"\"<\/a>\"\"<\/a>\u00a0 \"\"\u00a0 <\/a>\"\"<\/a>\u00a0 <\/a>\"\"\u00a0 <\/a>\"\"<\/a>\u00a0 \"\"\u00a0\u00a0<\/a>
<\/a>\"\"<\/a>\u00a0\u00a0\"\"<\/a>\u00a0 \"\"<\/a><\/p>\n

Mlad\u00fd delf\u00edn 2021<\/strong><\/h3>\n

Letos byla u\u017e podes\u00e1t\u00e9 v r\u00e1mci sout\u011b\u017ee Market\u00e9r roku vyhl\u00e1\u0161ena kategorie pro studenty vysok\u00fdch \u0161kol – studentsk\u00e1 cena Mlad\u00fd delf\u00edn<\/strong>, tentokr\u00e1t na t\u00e9ma \u00a0<\/strong>Jak \u00fasp\u011b\u0161n\u011b komunikovat problematiku udr\u017eiteln\u00e9ho rozvoje v\u00a0\u010cesku.<\/span><\/em><\/strong><\/span><\/p>\n

Porota pod veden\u00edm doc. Olgy Dol\u00ednkov\u00e9 ocenila projekty t\u011bchto student\u016f <\/strong><\/p>\n

V\u00edt\u011bzem sout\u011b\u017ee se stal <\/strong>studentsk\u00fd t\u00fdm z\u00a0Vysok\u00e9 \u0161koly ekonomick\u00e9 v\u00a0Praze<\/strong><\/p>\n

\"\"<\/a>Gabriela \u0160ebetkov\u00e1 a Arina Dolenko
\"\"<\/a><\/strong><\/p>\n

Diplom za \u00fasp\u011b\u0161n\u00fd projekt z\u00edskali:<\/strong><\/p>\n

    \n
  1. Lucia Hasprov\u00e1, Patrik Belovi\u010d, \u0160imon Eperje\u0161i, Andrea Min\u00e1rikov\u00e1, Michaela R\u00e1cikov\u00e1,\u00a0 Simona Stanov\u00e1
    <\/strong>Univerzita Kon\u0161tant\u00edna Filozofa v Nitre<\/li>\n
  2. Simona Neh\u00e9zov\u00e1, Monika Starke, Vikt\u00f3ria Baranov\u00e1, Petra B\u00edrov\u00e1
    <\/strong>Univerzita Kon\u0161tant\u00edna Filozofa v Nitre<\/li>\n
  3. Ad\u00e9la Pokorn\u00e1
    <\/strong>Univerzita Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b<\/li>\n
  4. Simona Neh\u00e9zov\u00e1, Monika Starke<\/strong>
    Univerzita Kon\u0161tant\u00edna Filozofa v\u00a0Nitre<\/li>\n
  5. Miroslava Kostkov\u00e1, Kry\u0161tof Petr\u00e1\u0161ek
    <\/strong>Slezsk\u00e1 univerzita v Opav\u011b<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    Autor fotografi\u00ed: Lubo\u0161 Marek, Bohemia Werbung<\/strong><\/p>\n

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    <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Market\u00e9r roku 2021 v\u00fdsledky \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost vyhl\u00e1sila ofici\u00e1ln\u00ed v\u00fdsledky 17. ro\u010dn\u00edku sout\u011b\u017ee Market\u00e9r roku 2021 V podve\u010der 19. kv\u011btna 2022 se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 17. ro\u010dn\u00edku Market\u00e9r roku 2021. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":6466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6461"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6461"}],"version-history":[{"count":33,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6461\/revisions"}],"predecessor-version":[{"id":6800,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6461\/revisions\/6800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/6466"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=6461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=6461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}