{"id":6593,"date":"2022-06-09T10:10:15","date_gmt":"2022-06-09T08:10:15","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=6593"},"modified":"2022-06-09T11:05:16","modified_gmt":"2022-06-09T09:05:16","slug":"konferencia-umenie-v-marketingu-marketing-v-umeni","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/konferencia-umenie-v-marketingu-marketing-v-umeni\/","title":{"rendered":"Konferencia Umenie (v) marketingu : Marketing v umen\u00ed"},"content":{"rendered":"\t\t
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<\/p>

V historick\u00fdch priestoroch ka\u0161tie\u013ea v Oponiciach<\/strong> sa 6. j\u00fana 2022<\/strong> konala art marketingov\u00e1<\/strong>
konferencia Umenie (v) marketingu : Marketing v umen\u00ed<\/strong>, ktor\u00fa zorganizovala Katedra<\/strong>
masmedi\u00e1lnej komunik\u00e1cie a reklamy Univerzity Kon\u0161tant\u00edna Filozofa v Nitre<\/strong> v spolupr\u00e1ci s
\u010fal\u0161\u00edmi vzdel\u00e1vac\u00edmi in\u0161tit\u00faciami, ako aj s \u010ceskou marketingovou spolo\u010dnos\u0165ou<\/strong>.
Cie\u013eom konferencie bolo nahliadnu\u0165 na \u0161irok\u00fa problematiku art marketingu optikou troch
r\u00f4znych sf\u00e9r – vedeckej, optikou marketingovej praxe a optikou samotn\u00e9ho umelca. Po
\u00favodnom slove garantiek projektov, s podporou ktor\u00fdch sa odborn\u00e9 podujatie konalo, doc.<\/strong>
Mgr. Lucie Sp\u00e1lovej, PhD. a doc. Ing. Janky Bereseckej, PhD.<\/strong>, sa slova zhostila prv\u00e1
predn\u00e1\u0161aj\u00faca, prof. PhDr. Eva Kapsov\u00e1, CSc.<\/strong>, ktor\u00e1 sa vo svojom pr\u00edspevku venovala
re-interpret\u00e1cii umeleck\u00e9ho diela ako osobitej strat\u00e9gii art marketingu v prostred\u00ed soci\u00e1lnych
m\u00e9di\u00ed, kedy te\u00f3riu demon\u0161trovala na \u0161tudentsk\u00fdch \u201cdielkach\u201d, ktor\u00e9 vzi\u0161li z ojedinelej
digit\u00e1lnej aktivity \u201eMuseum artchallenge\u201c z doby lockdownovej. Art Marketingom a Audience
Developmentom v praxi kult\u00farnych a umeleck\u00fdch in\u0161tit\u00faci\u00ed sa zaoberala doc. PhDr. Zuzana<\/strong>
Slu\u0161n\u00e1, PhD.<\/strong> a vedeck\u00fa sekciu uzavrela doc. PhDr. Zora Hud\u00edkov\u00e1, PhD., mim. prof.<\/strong>,
ktor\u00e1 vo svojej predn\u00e1\u0161ke Umenie okom kamery reflektovala kvalitu slovensk\u00fdch a \u010desk\u00fdch
telev\u00edznych rel\u00e1ci\u00ed zameran\u00fdch na kult\u00faru a umenie, pri\u010dom kon\u0161tatovala v\u00fdrazne odli\u0161n\u00fa
\u00farove\u0148 v prospech \u010desk\u00e9ho vysielania. Za marketingov\u00fa prax bola pr\u00edtomn\u00e1 PR a m\u00e9dia
mana\u017e\u00e9rka nez\u00e1visl\u00e9ho kult\u00farno-komunitn\u00e9ho centra Hidepark, Lenka Marekov\u00e1<\/strong>, ktor\u00e1
pouk\u00e1zala na praktiky m\u00e9di\u00ed vo\u010di tak\u00e9muto \u0161pecifick\u00e9mu kult\u00farnemu subjektu a konferenciu
zakon\u010dila Mgr. Martina B\u00e9gerov\u00e1, PhD.<\/strong>, ktorej profil je vzh\u013eadom na zameranie eventu
ve\u013emi unik\u00e1tny, nako\u013eko sa v nej pret\u00ednaj\u00fa v\u0161etky 3 piliere konferencie – je doktorkou filozofie,
z\u00e1rove\u0148 pracovala aj v reklamn\u00fdch agent\u00farach, no na podujat\u00ed zastupovala poz\u00edciu
umelkyne. Pr\u00e1ve z tejto poz\u00edcie komunikovala ako svoj tvoriv\u00fd proces, tak aj self branding,
ktor\u00fd je pre \u010dloveka, ktor\u00fd sa svojou umeleckou tvorbou \u017eiv\u00ed, k\u013e\u00fa\u010dov\u00fd.<\/p>

Publikum konferencie tvorili \u010destn\u00ed hostia z oblasti marketingovej komunik\u00e1cie, kult\u00fary i<\/span>
umenia,<\/span> ktor\u00ed<\/span> prijali<\/span> funkciu<\/span> reflexie<\/span> prezentovan\u00fdch<\/span> pr\u00edstupov,<\/span> ako<\/span> aj<\/span> div\u00e1ci<\/span> pripojen\u00ed<\/span>
prostredn\u00edctvom<\/span> \u017eiv\u00e9ho<\/span> vysielania.<\/span> Z\u00e1znam<\/span> z<\/span> cel\u00e9ho<\/span> podujatia<\/span> je<\/span> vo\u013ene<\/span> dostupn\u00fd<\/span> na <\/span>YouTube kan\u00e1li<\/span> Inkub\u00e1tor multimedi\u00e1lnej digit\u00e1lnej produkcie<\/span><\/strong>. Amb\u00edciou\u00a0 organiz\u00e1torov je<\/span>
pripravi\u0165<\/span> aj<\/span> anglick\u00e9<\/span> verzie jednotliv\u00fdch predn\u00e1\u0161ok tak, ako tomu bolo aj pri poslednej<\/span>
konferencii o neuromarketingu a virtu\u00e1lnej realite.<\/span>

Mgr. Veronika Szab\u00f3ov\u00e1, PhD.<\/span><\/strong><\/p>

\"\"<\/a>\u00a0 \"\"<\/a>\"\"<\/a><\/p>

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V historick\u00fdch priestoroch ka\u0161tie\u013ea v Oponiciach sa 6. j\u00fana 2022 konala art marketingov\u00e1konferencia Umenie (v) marketingu : Marketing v umen\u00ed, ktor\u00fa zorganizovala Katedramasmedi\u00e1lnej komunik\u00e1cie a reklamy Univerzity Kon\u0161tant\u00edna Filozofa v Nitre v spolupr\u00e1ci s\u010fal\u0161\u00edmi vzdel\u00e1vac\u00edmi in\u0161tit\u00faciami, ako aj s \u010ceskou marketingovou spolo\u010dnos\u0165ou.Cie\u013eom konferencie bolo nahliadnu\u0165 na \u0161irok\u00fa problematiku art marketingu optikou trochr\u00f4znych sf\u00e9r – vedeckej, … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":6604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6593"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=6593"}],"version-history":[{"count":12,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6593\/revisions"}],"predecessor-version":[{"id":6615,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/6593\/revisions\/6615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/6604"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=6593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=6593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=6593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}