{"id":7526,"date":"2023-04-04T19:58:03","date_gmt":"2023-04-04T17:58:03","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=7526"},"modified":"2023-04-04T20:03:38","modified_gmt":"2023-04-04T18:03:38","slug":"prave-vyslo-18","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-18\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7526\" class=\"elementor elementor-7526\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b4581b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b4581b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d460e89\" data-id=\"d460e89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ece44 elementor-widget elementor-widget-text-editor\" data-id=\"54ece44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p><p><strong>V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo<strong> 1\/2023<\/strong> na\u0161eho \u010dasopisu <strong>Marketing a komunikace. <\/strong>Jeho t\u00e9matem je <strong>Marketingov\u00e1 komunikace<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota <strong>\u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong><a href=\"mailto:info@cms-cma.cz\"><strong>info@cms-cma.cz<\/strong><\/a><strong>, nebo na tel. 732 345 615.<br \/><a href=\"https:\/\/www.cms-cma.cz\/mk_1-2023_final-titulka\/\" rel=\"attachment wp-att-7530\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-7530\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/04\/MK_1-2023_final-titulka-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" \/><\/a><\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>OBSAH<\/strong><\/p><p><strong>\u00davodn\u00edk <\/strong><br \/>Ing. Ji\u0159\u00ed Mike\u0161 \u00a0<\/p><p><strong>30 let vy\u0301zkumu \u010ce\u0161i a reklama <\/strong><strong><br \/><\/strong>Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D. \u00a0<\/p><p><strong>Aspekty marketingov\u00e9 komunikace generace Z<\/strong><br \/>Doc. Ing. Ale\u0161 Hes, CSc. \u00a0<\/p><p><strong>Specifika marketingov\u00e9 komunikace robot\u016f<\/strong><br \/>Ing. Miroslav \u0160m\u00edra \u00a0<\/p><p><strong>Konkuren\u010dn\u00ed zpravodajstv\u00ed v marketingu nen\u00ed \u0161pion\u00e1\u017e<\/strong> <br \/>PhDr. Ladislava Knihov\u00e1, Ph.D., MBA \u00a0<\/p><p><strong>Technologie v roce 2023 jako cesta k posilov\u00e1n\u00ed medi\u00e1ln\u00edch pl\u00e1n\u016f<\/strong><strong> a z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong> <br \/>Hana Volekov\u00e1<\/p><p><strong>Prezident\u0161t\u00ed kandid\u00e1ti v kontextu archetyp\u00e1ln\u00edho v\u016fdcovstv\u00ed<\/strong> <br \/>Petr \u0160obotn\u00edk, T\u00e1\u0148a Strakov\u00e1, David Proch\u00e1zka, Richard Utler<\/p><p><strong>Co motivuje r\u016fzn\u00e9 generace spot\u0159ebitel\u016f?<\/strong> <br \/>Mgr. Miroslav Pa\u0161ka<\/p><p><strong>Podcast ako content n\u00e1stroj art marketingovej komunik\u00e1cie<\/strong><strong> <br \/><\/strong>Mgr. Marek \u0160tosel, Mgr. Veronika Szab\u00f3ov\u00e1, PhD. \u00a0<\/p><p><strong>Vy\u0301znam komunika\u010dn\u00edch kan\u00e1l\u016f v e-commerce<\/strong> <br \/>Doc. Ing. V\u00e1clav St\u0159\u00edtesky\u0301, Ph.D.<\/p><p><strong>Brand aktivizmus &#8211; nov\u00e1 norma spolo\u010denskej zodpovednosti<\/strong> <br \/>Doc. Mgr. Lucia Sp\u00e1lov\u00e1, PhD., Ing. Tatiana Leporis \u00a0<\/p><p><strong>\u201eAd hoc&#8220; vy\u0301zkum versus pr\u016fb\u011b\u017en\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed<\/strong> <br \/>Ing. Jan Sp\u00e1\u010dil<\/p><p><strong>Z PRAXE: ASKO \u2013 N\u00c1BYTEK v r\u00e1mci dlouhodob\u00e9 strategie<\/strong><strong> reaguje na prom\u011bny trhu<\/strong> <br \/>Andrea \u0160t\u011bp\u00e1nov\u00e1 \u00a0<\/p><p><strong>Marketingovy\u0301 glos\u00e1\u0159<\/strong><\/p><p><strong>Recenze: Velky\u0301 bratr se probudil&#8230;<\/strong><br \/>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<\/p><p><strong>Ze \u017eivota \u010cMS <\/strong><\/p><p>\u00a0<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 1\/2023 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je Marketingov\u00e1 komunikace. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. Z\u00e1jemci, kte\u0159\u00ed &#8230; <a title=\"PR\u00c1V\u011a VY\u0160LO!!!\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/prave-vyslo-18\/\" aria-label=\"V\u00edce na PR\u00c1V\u011a VY\u0160LO!!!\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":7530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7526"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=7526"}],"version-history":[{"count":11,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7526\/revisions"}],"predecessor-version":[{"id":7538,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/7526\/revisions\/7538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/7530"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=7526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=7526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=7526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}