{"id":8049,"date":"2023-06-15T00:06:09","date_gmt":"2023-06-14T22:06:09","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8049"},"modified":"2023-06-15T09:45:45","modified_gmt":"2023-06-15T07:45:45","slug":"hlavni-vybor-cms-bilance-i-nove-podnety","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/hlavni-vybor-cms-bilance-i-nove-podnety\/","title":{"rendered":"Hlavn\u00ed v\u00fdbor \u010cMS – bilance i nov\u00e9 podn\u011bty"},"content":{"rendered":"\t\t
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Ve st\u0159edu 14. 6. 2023<\/strong> v salonku Klubu L\u00e1vka<\/strong> na Novotn\u00e9ho l\u00e1vce v Praze 1\u00a0 prob\u011bhlo pravideln\u00e9 zased\u00e1n\u00ed hlavn\u00edho v\u00fdboru \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>. Krom\u011b hodnocen\u00ed aktivit prezidia \u010cMS<\/strong>, region\u00e1ln\u00edch klub\u016f<\/strong> i profesn\u00edho klubu KUM<\/strong>, byly prezentov\u00e1rny i nov\u00e9 projekty<\/strong> maj\u00edc\u00ed za \u00fakol lep\u0161\u00ed zviditeln\u011bn\u00ed \u010cMS<\/strong> i sout\u011b\u017ee Market\u00e9r roku<\/strong>.
Zpr\u00e1vu o \u010dinnosti<\/strong>\u00a0 prezentovali rovn\u00fdm d\u00edlem prezident \u010cMS Tom\u00e1\u0161 David<\/strong> a \u010destn\u00e1 prezidentka Jitka Vysekalov\u00e1<\/strong>.
Jedn\u00edm z p\u00e1te\u0159n\u00edch bod\u016f programu zased\u00e1n\u00ed byla tak\u00e9 zpr\u00e1va o hospoda\u0159en\u00ed<\/strong>.
Diskutuj\u00edc\u00ed<\/strong> z \u0159ad \u010dlen\u016f HV<\/strong> p\u0159isp\u011bli sv\u00fdmi radami a zku\u0161enostmi k zamy\u0161len\u00ed nad realizac\u00ed stanoven\u00fdch c\u00edl\u016f.

\"\"<\/a>\u00a0 <\/a>\"\" \u00a0<\/a>\"\"<\/a>
\"\"\u00a0 <\/a>\"\"\u00a0 <\/a>\"\" <\/a>\"\"\u00a0 <\/a>\"\"<\/a>\u00a0 \"\"<\/a>\u00a0 \"\"<\/a> \"\"<\/a>\u00a0 \"\"\u00a0 \"\"<\/a>\"\"<\/a>\u00a0 <\/a>\"\"<\/a> \u00a0\u00a0 <\/a>
Zpr\u00e1va o \u010dinnosti<\/p>\n\n

\u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti za I. pololet\u00ed 2023<\/strong>
pro hlavn\u00ed v\u00fdbor \u010cMS<\/p>\n\n

I. \u010cinnost prezidia<\/strong><\/p>\n\n

–\u00a0 prezidium se sch\u00e1zelo pravideln\u011b 1 x m\u011bs\u00ed\u010dn\u011b a projedn\u00e1valo jak z\u00e1sadn\u00ed, tak operativn\u00ed ot\u00e1zky chodu spole\u010dnosti
–\u00a0 hlavn\u00edmi t\u00e9maty jedn\u00e1n\u00ed byla p\u0159\u00edprava a vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f sout\u011b\u017ee Market\u00e9r roku 2022<\/strong>, p\u0159\u00edprava a realizace dlouhodob\u00e9ho v\u00fdzkumu \u010cE\u0160I A REKLAMA<\/strong>, v\u00fdsledky hospoda\u0159en\u00ed roku 2022, stav a v\u00fdvoj \u010dlensk\u00e9 z\u00e1klady, spolupr\u00e1ce s partnersk\u00fdmi asociacemi, pr\u00e1ce region\u00e1ln\u00edch klub\u016f a p\u0159\u00edprava \u010dasopisu Marketing a komunikace<\/strong> (1. a 2. \u010d\u00edslo).
– prezidium se rovn\u011b\u017e v\u011bnovalo obsahu a \u00farovni www str\u00e1nek<\/p>\n\n

\u00a0<\/strong>II. Sout\u011b\u017e Market\u00e9r roku 2022 \u2013 osmn\u00e1ct\u00fd ro\u010dn\u00edk<\/strong><\/p>\n\n

\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> vyhl\u00e1sila sout\u011b\u017e o titul Market\u00e9r roku 2022<\/strong>, nad n\u00ed\u017e op\u011bt p\u0159evzala z\u00e1\u0161titu osobnost sv\u011btov\u00e9ho marketingu prof. Philip Kotler. <\/strong>Stalo se tak na \u00favod semin\u00e1\u0159e Marketing v dob\u011b turbulentn\u00ed <\/strong>v \u00fater\u00fd 22. listopadu 2022, kter\u00fd po\u0159\u00e1dala \u010cMS<\/strong> v Tan\u010d\u00edc\u00edm dom\u011b v Praze.
<\/strong>Sout\u011b\u017e vyhl\u00e1sili z\u00e1stupci prezidia \u010cMS \u010destn\u00e1 prezidentka Jitka Vysekalov\u00e1, prezident Tom\u00e1\u0161 David <\/strong>a \u010dlen prezidia Petr Uchytil<\/strong>.
Tradi\u010dn\u011b podpo\u0159il vyhl\u00e1\u0161en\u00ed sout\u011b\u017ee sv\u00fdm osobn\u00edm sd\u011blen\u00edm prof. Philip Kotler, osobnost sv\u011btov\u00e9ho marketingu.<\/p>\n\n

V podve\u010der 18. kv\u011btna 2023 se v p\u0159\u00edjemn\u00e9m klasick\u00e9m prost\u0159ed\u00ed Divadeln\u00edho s\u00e1lu Klubu L\u00e1vka s historick\u00fdm r\u00e1mcem Karlova mostu a p\u016fsobiv\u00fdm v\u00fdhledem na Hrad\u010dany odehr\u00e1lo fin\u00e1le sout\u011b\u017ee 18. ro\u010dn\u00edku Market\u00e9r roku 2022. Ve\u010derem prov\u00e1zel jako v\u017edy skv\u011bl\u00fd moder\u00e1tor Karel Vo\u0159\u00ed\u0161ek a mlad\u00e1 plze\u0148sk\u00e1 kapela D\u017eangobells zp\u0159\u00edjemnila ve\u010der v\u0161em z\u00fa\u010dastn\u011bn\u00fdm. Pro v\u00edt\u011bze byly p\u0159ipraveny so\u0161ky k\u0159i\u0161\u0165\u00e1lov\u00fdch delf\u00edn\u016f z \u010desk\u00e9ho skla v \u010dele s Velk\u00fdm modr\u00fdm delf\u00ednem v p\u016fsobiv\u00e9m designu z d\u00edlny um\u011bleck\u00e9ho skl\u00e1\u0159e Vladim\u00edra Zubri\u010dana.\u00a0 Na ocen\u011bn\u00e9 i nominovan\u00e9 \u010dekaly krom\u011b diplom\u016f i mnoh\u00e9 v\u011bcn\u00e9 dary od sponzor\u016f a partner\u016f sout\u011b\u017ee. Krom\u011b hlavn\u00edch cen ud\u011blila porota i n\u011bkolik zvl\u00e1\u0161tn\u00edch ocen\u011bn\u00ed za mimo\u0159\u00e1dn\u00e9 aktivity a \u00fasp\u011b\u0161n\u00e9 inovativn\u00ed marketingov\u00e9 projekty, stejn\u011b tak vybralo k ocen\u011bn\u00ed svoje kandid\u00e1ty i prezidium \u010cMS. V\u00edt\u011bzkou a nositelkou Velk\u00e9ho modr\u00e9ho delf\u00edna se stala Mgr. Ivana Jane\u010dkov\u00e1, p\u0159edsedkyn\u011b p\u0159edstavenstva, Duhovka Group, a.s.<\/strong> za komplexn\u00ed fundraisingovou kampa\u0148 v oblasti soci\u00e1ln\u00edho podnik\u00e1n\u00ed.<\/p>\n\n

Mlad\u00fd delf\u00edn 2022<\/strong><\/p>\n\n

Letos byla u\u017e pojeden\u00e1ct\u00e9 v r\u00e1mci sout\u011b\u017ee Market\u00e9r roku vyhl\u00e1\u0161ena kategorie pro studenty vysok\u00fdch \u0161kol – studentsk\u00e1 cena Mlad\u00fd delf\u00edn, tentokr\u00e1t na t\u00e9ma \u00a0Jak \u00fasp\u011b\u0161n\u011b komunikovat problematiku energetick\u00fdch \u00faspor pro p\u0159ekon\u00e1n\u00ed krize.<\/em><\/strong><\/p>\n\n

Porota pod veden\u00edm doc. Olgy Dol\u00ednkov\u00e9 ocenila projekty student\u016f Vysok\u00e9 \u0161koly ekonomick\u00e9, Praha a <\/strong>University Kon\u0161tant\u00edna Filosofa v\u00a0Nitre<\/strong>.<\/p>\n\n

V\u00edt\u011bzem sout\u011b\u017ee se stal studentsk\u00fd t\u00fdm z\u00a0Vysok\u00e9 \u0161koly ekonomick\u00e9 v\u00a0Praze<\/strong><\/p>\n\n

V\u00fdsledky sout\u011b\u017ee jsou uvedeny na www.cms-cma.cz<\/a><\/p>\n\n

III. Certifikace a prolongace<\/strong><\/p>\n\n

Pro leto\u0161n\u00ed rok rozhodlo prezidium \u010cMS o kon\u00e1n\u00ed certifikac\u00ed pouze v\u00a0podzimn\u00edm term\u00ednu<\/strong>. V\u00a0pr\u016fb\u011bhu prvn\u00ed poloviny roku byly u\u010din\u011bny v\u0161echny kroky pro z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1jemc\u016f o certifikaci a bylo zapo\u010dato jedn\u00e1n\u00ed o podzimn\u00edch prolongac\u00edch certifikovan\u00fdch v\u00a0minul\u00fdch letech.

Zat\u00edm nen\u00ed \u017e\u00e1dn\u00fd kandid\u00e1t na certifikaci.
Na prolongaci je navr\u017eeno celkem 5 certifikovan\u00fdch odborn\u00edk\u016f:<\/p>\n\n

1.\u00a0 Citora Michal, Ing.\u00a0<\/strong> (marketingov\u00fd mana\u017eer, \u010dtvrt\u00e1 prolongace)
2.\u00a0 Jesensk\u00fd Daniel, MSC., MBA<\/strong>\u00a0 (lektor pro marketing, \u010dtvrt\u00e1 prolongace)
3.\u00a0 K\u0159epelkov\u00e1 Helena, RNDr., CSc.<\/strong> (marketingov\u00e1 poradkyn\u011b, osm\u00e1 prolongace)
4.\u00a0 Novotn\u00fd V\u00e1clav, Mgr.<\/strong> (marketingov\u00fd mana\u017eer, \u010dtvrt\u00e1 prolongace)
5.\u00a0 Pavl\u016f Du\u0161an, prof., PhDr., CSc.<\/strong> (marketingov\u00fd poradce, \u0161est\u00e1 prolongace)<\/p>\n\n


IV. \u010casopis Marketing a komunikace<\/strong><\/p>\n\n

Pravideln\u011b vych\u00e1z\u00ed \u010dasopis Marketing & komunikace<\/strong>.
\u2013 bylo vyd\u00e1no prvn\u00ed \u010d\u00edslo ro\u010dn\u00edku 2023 (Marketingov\u00e1 komunikace<\/strong>) a p\u0159ipravuje se druh\u00e9 \u010d\u00edslo ro\u010dn\u00edku 2023 (Digitalizace v marketingu<\/strong>), kter\u00e9 vyjde koncem \u010dervna 2023. Garantem prvn\u00edho \u010d\u00edsla byl Du\u0161an Pavl\u016f a Jitka Vysekalov\u00e1<\/strong>, druh\u00e9ho \u010d\u00edsla Petr Uchytil a Na\u010fa Krohov\u00e1<\/strong>.
P\u0159edsedkyn\u011b redak\u010dn\u00ed rady Jitka Vysekalov\u00e1<\/strong> zajistila prodlou\u017een\u00ed spolupr\u00e1ce s\u00a0
Magistr\u00e1tem hl. m. Prahy<\/strong> na rok 2023 v\u010detn\u011b finan\u010dn\u00ed participace.<\/p>\n\n

\u010casopis Marketing & komunikace<\/strong> p\u0159edstavuje trval\u00fd prost\u0159edek komunikace mezi \u010ceskou marketingovou spole\u010dnost\u00ed<\/strong> a odbornou marketingovou ve\u0159ejnost\u00ed. \u010casopis si po celou dobu vyd\u00e1v\u00e1n\u00ed udr\u017euje sv\u016fj nekomer\u010dn\u00ed charakter a je mo\u017eno bez nads\u00e1zky \u0159\u00edci, \u017ee se tak st\u00e1v\u00e1, vedle publikov\u00e1n\u00ed v\u00fdrazn\u00fdch podn\u011bt\u016f pro marketingovou praxi, i v\u00fdznamnou platformou pro publikov\u00e1n\u00ed teoretick\u00fdch poznatk\u016f, v\u00fdsledk\u016f z marketingov\u00fdch v\u00fdzkum\u016f zam\u011b\u0159en\u00fdch nejen na ur\u010dit\u00e9 marketingov\u00e9 n\u00e1stroje, ale i obecn\u011b na problematiku marketingov\u00e9ho managementu. \u010casopis je od roku 2007 vyd\u00e1v\u00e1n v nov\u00e9 grafick\u00e9 \u00faprav\u011b a plnobarevn\u00e9 podob\u011b, jeho obsah je na vysok\u00e9 profesion\u00e1ln\u00ed \u00farovni a p\u0159isp\u00edvat do n\u011bj mohou nejen \u010dlenov\u00e9 \u010cMS, ale i odborn\u00edci ze \u0161irok\u00e9 marketingov\u00e9 ve\u0159ejnosti. Podrobn\u011bji je historie \u010dasopisu uvedena na webov\u00fdch str\u00e1nk\u00e1ch \u010cMS.<\/p>\n\n

V.<\/strong> Ostatn\u00ed \u010dinnosti<\/strong><\/p>\n\n

Partnerstv\u00ed a odborn\u00e1 garance vzd\u011bl\u00e1vac\u00edch akc\u00ed a \u00fa\u010dast \u010dlen\u016f\u00a0prezidia na ostatn\u00edch odborn\u00fdch akc\u00edch<\/p>\n\n

Partne\u0159i, spolupracuj\u00edc\u00ed asociace<\/strong>
V pr\u016fb\u011bhu uplynul\u00e9ho obdob\u00ed spolupracovala \u010cMS na sv\u00fdch projektech s n\u011bkolika partnersk\u00fdmi organizacemi a s dal\u0161\u00edmi vedla p\u0159\u00edpravn\u00e1 jedn\u00e1n\u00ed o budouc\u00ed spolupr\u00e1ci. Formou vystoupen\u00ed z\u00e1stupc\u016f prezidia a ostatn\u00edch \u010dlen\u016f potvrdila partnerstv\u00ed \u010di p\u0159evzala z\u00e1\u0161titu nad dlouhodob\u00fdmi i jednor\u00e1zov\u00fdmi akcemi. Pat\u0159ily k\u00a0nim A\u010cRA, SIMAR. \u010cSZV, \u010cIFRA, TOP 100, POPAI<\/strong> a dal\u0161\u00ed. \u010casopis \u010cMS MARKETING A KOMUNIKACE<\/strong> se stal op\u011bt partnerem iniciativy Czech Industry Challenge<\/strong>. Galave\u010dera s\u00a0p\u0159ed\u00e1v\u00e1n\u00edm cen, kter\u00fd se konal 12. 5. 2023, se z\u00fa\u010dastnili p\u0159edstavitel\u00e9 \u010cMS.<\/strong><\/p>\n\n

V\u00fdzkum \u010ce\u0161i a reklama
<\/strong>Jako ka\u017edoro\u010dn\u011b prob\u00edhal i letos za\u010d\u00e1tkem roku dlouhodob\u00fd v\u00fdzkum pod n\u00e1zvem \u010ce\u0161i a reklama. <\/strong>Zadavateli v\u00fdzkumu byla \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost<\/strong> (\u010cMS), POPAI CE<\/strong> a \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky<\/strong> (\u010cSZV).
\u0160et\u0159en\u00ed realizovala v\u00fdzkumn\u00e1 agentura ppm factum research<\/strong>.
V\u00fdzkum prob\u00edh\u00e1 pravideln\u011b ka\u017edoro\u010dn\u011b od roku 1993, v\u00a0leto\u0161n\u00edm roce prob\u011bhla ji\u017e 40. vlna tohoto \u0161et\u0159en\u00ed<\/strong>. \u00a0Z\u00e1kladn\u00ed v\u00fdsledky jsou d\u00e1ny k\u00a0dispozici v\u0161em \u010dlen\u016fm \u010cMS a prezentov\u00e1ny v\u00a0\u010dasopise MARKETING A KOMUNIKACE.<\/strong><\/p>\n\n

VERITASIMUS
<\/strong>Pokra\u010doval projekt v\u011bnovan\u00fd amat\u00e9rsk\u00e9 fototvorb\u011b \u010dlen\u016f a sympatizant\u016f \u010cMS<\/strong>, op\u011bt s\u00a0n\u00e1m\u011btem Na cest\u011b<\/strong>. Vernis\u00e1\u017e 3. 5. 2023 <\/strong>se konala ve Vin\u00e1rn\u011b v\u00a0N\u00e1plavn\u00ed, Praha 1<\/strong>, ka\u017ed\u00fd autor vyu\u017eil sv\u016fj \u010dasov\u00fd prostor k prezentaci fotografie, hudebn\u00ed skupina CISPOL <\/strong>(b\u00fdval\u00fd Rubinet) vystoupila i s\u00a0novou zp\u011bva\u010dkou. D\u00e1\u0161a Bl\u00e1hov\u00e1 p\u0159e\u010detla zaj\u00edmavou uk\u00e1zku z\u00a0p\u0159ipravovan\u00e9 <\/strong>knihy o australsk\u00fdch zv\u00ed\u0159\u00e1tk\u00e1ch. Tisk fotografi\u00ed tentokr\u00e1t zajistili sloven\u0161t\u00ed kolegov\u00e9 v\u00a0\u010dele s\u00a0pan\u00ed profesorkou Luci\u00ed Sp\u00e1lovou z\u00a0Nitry.<\/p>\n\n

LADY WINE CLUB
<\/strong>Pravideln\u011b se konala setk\u00e1n\u00ed v\u011bnovan\u00e1 degustaci kvalitn\u00edch v\u00edn dom\u00e1c\u00ed i zahrani\u010dn\u00ed provenience. M\u00edsta setk\u00e1n\u00ed se st\u0159\u00eddaj\u00ed – U Vl\u010d\u00e1ka (d\u0159\u00edve Na blb\u00fdm m\u00edst\u011b) a salonek Klubu L\u00e1vka. Posledn\u00ed setk\u00e1n\u00ed p\u0159ed pr\u00e1zdninami se konalo koncem kv\u011btna, p\u0159\u00ed\u0161t\u011b se milovnice v\u00edna sejdou koncem z\u00e1\u0159\u00ed.<\/p>\n\n

Prezentace<\/strong>
\u2022\u00a0k prezentaci \u010cMS<\/strong> je vyu\u017e\u00edv\u00e1na \u00fa\u010dast na v\u0161ech partnersk\u00fdch akc\u00edch, kde jsou tak\u00e9 p\u0159ed\u00e1v\u00e1ny \u010dasopisy Marketing a komunikace<\/strong>
\u2022\u00a0webov\u00e9 str\u00e1nky \u010cMS<\/strong>\u00a0\u2013 pravideln\u011b se dopl\u0148uj\u00ed data a informace o \u010dinnosti \u010cMS (Milada H\u00e1bov\u00e1)
\u2022 LinkedIn<\/strong> \u2013 \u010cMS vyu\u017e\u00edv\u00e1 t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b k\u00a0prezentaci sv\u00e9 \u010dinnosti a k\u00a0mo\u017enosti nav\u00e1z\u00e1n\u00ed profesn\u00edch oborov\u00fdch spojen\u00ed (Radek Hofman)
\u2022 Facebook <\/strong>\u2013 informace o \u010cMS jsou zve\u0159ej\u0148ov\u00e1ny i na t\u00e9to s\u00edti<\/p>\n\n

Skupina komunikace<\/em> – koordinace \u010dinnosti na soci\u00e1ln\u00edch s\u00edt\u00edch (Monika Hrubalov\u00e1)<\/strong>
<\/strong>\u010cinnost zah\u00e1jila pracovn\u00ed skupina \u00a0komunikace<\/em><\/strong>, jej\u00edm\u017e hlavn\u00edm c\u00edlem je analyzovat st\u00e1vaj\u00edc\u00ed stav komunikace \u010cMS a navrhnout \u0159e\u0161en\u00ed pro osloven\u00ed \u0161ir\u0161\u00ed \u010d\u00e1sti odborn\u00e9 ve\u0159ejnosti.
Setkala se 2x a \u0159e\u0161ila zp\u016fsoby komunikace i n\u00e1vrhy jak v\u00a0budoucnu prezentovat \u010dinnost \u010cMS, jak p\u016fsobit na soci\u00e1ln\u00edch s\u00edt\u00edch, jak\u00e9 s\u00edt\u011b pro tuto komunikaci zvolit a co d\u00e1l s\u00a0prezentac\u00ed Market\u00e9ra roku. Jej\u00ed \u010dinnost bude pokra\u010dovat i v\u00a0n\u00e1sleduj\u00edc\u00edm letn\u00edm obdob\u00ed.<\/p>\n\n

Nov\u00e1 slu\u017eba pro \u010dleny a dal\u0161\u00ed z\u00e1jemce<\/strong>
<\/strong>D\u00e1le p\u0159ipravujeme (Na\u010fa Krohov\u00e1 a Petr Uchytil<\/strong>) \u00a0komunika\u010dn\u00ed bal\u00ed\u010dek<\/em><\/strong> \u00a0–\u00a0 speci\u00e1ln\u00ed novou slu\u017ebu \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti po \u010dleny, p\u0159edplatitele, ale i dal\u0161\u00ed z\u00e1jemce.\u00a0
Obsahuje ti\u0161t\u011bnou prezentaci inovativn\u00edch projekt\u016f firem\u00a0z\u00a0oblasti marketingu v\u00a0odborn\u00e9m \u010dasopise Marketing a komunikace (rozsah 4 normostrany). Prezentace bude zve\u0159ejn\u011bna i na webu \u010cMS. Soub\u011b\u017en\u011b je p\u0159ipraven rozhovor s\u00a0autorem prezentace formou podcastu. \u00a0
Podcast bude distribuov\u00e1n na v\u0161echny hlavn\u00ed audioplatformy (Seznam, Spotify, Google, Apple). Annonce bude zve\u0159ejn\u011bna na webu cms-cma, v\u00a0rozhlasov\u00fdch s\u00edt\u00edch r\u00e1di\u00ed Blan\u00edk, Hit, Fajn, Rock radio, na Facebooku \u010cMS-\u010cMA, LinkedInu \u010cMS-\u010cMA.\u00a0V\u00a0podzimn\u00edm obdob\u00ed bude komunika\u010dn\u00ed bal\u00ed\u010dek nab\u00eddnut p\u0159edev\u0161\u00edm ocen\u011bn\u00fdm market\u00e9r\u016fm 2022. Se zaj\u00edmav\u00fdmi inovativn\u00edmi projekty se sezn\u00e1m\u00ed \u0161irok\u00e1 ve\u0159ejnost. Podcasty se t\u011b\u0161\u00ed kumulovan\u00e9 sledovanosti poslucha\u010d\u016f, proto\u017ee zve\u0159ejn\u011bn\u00ed na audio platform\u00e1ch m\u00e1 podstatn\u011b del\u0161\u00ed \u017eivotnost ne\u017e jednor\u00e1zov\u00e9 zve\u0159ejn\u011bn\u00ed podcastu na rozhlasov\u00fdch s\u00edt\u00edch.<\/p>\n\n

VI.<\/strong>\u00a0 REGION\u00c1LN\u00cd KLUBY<\/strong><\/p>\n\n

Ostrava \u2013 Miloslav Cv\u00e1\u010dek<\/strong>
2. 5. 2023 <\/strong>prob\u011bhla v hotelu Imperial sch\u016fze v\u00fdboru \u010cMS region\u00e1ln\u00edho klubu Ostrava
PROGRAM SCH\u016eZE
Napl\u00e1nov\u00e1n\u00ed term\u00ednu I. Semin\u00e1\u0159e, po\u010det \u00fa\u010dastn\u00edk\u016f 6
1. 6. 2023<\/strong> prob\u011bhl v hotelu Harmony Ostrava Semin\u00e1\u0159 na t\u00e9ma V\u00ddZVY MARKETINGU V DOB\u011a NOV\u00ddCH KRIZ\u00cd – COVID, V\u00c1LKA, ENERGIE… A CO BUDE D\u00c1LE??
Po\u010det \u00fa\u010dastn\u00edk\u016f 16
Zl\u00edn \u2013 Vratislav Koz\u00e1k<\/strong>
<\/strong>Pokra\u010dujeme v zaveden\u00e9m modelu klubov\u00e9 pr\u00e1ce. Se\u0161li jsme se dvakr\u00e1t v po\u010dtu 15 – 20 osob. Byli zastoupeni akademi\u010dt\u00ed pracovn\u00edci, studenti FaME UTB ve Zl\u00edn\u011b, zam\u011bstnanci Magistr\u00e1tu Statut\u00e1rn\u00edho m\u011bsta Zl\u00edn a Krajsk\u00e9ho \u00fa\u0159adu Zl\u00ednsk\u00e9ho kraje.<\/p>\n\n

22. 3. 2023\u00a0\u00a0\u00a0\u00a0\u00a0 Smart m\u011bsto Zl\u00edn
12. 4. 2023\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u00fd\u0161en\u00ed atraktivity Zl\u00ednsk\u00e9ho kraje pro udr\u017een\u00ed mlad\u00e9 generace
18. 5. 2023\u00a0\u00a0\u00a0\u00a0\u00a0 \u00da\u010dast z\u00e1stupc\u016f RK na vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f Market\u00e9r roku 2022<\/p>\n\n

P\u0159\u00edprava podzimn\u00ed akce Den marketingu III. Kontaktov\u00e1n\u00ed vystupuj\u00edc\u00edch a \u00favahy o doprovodn\u00e9m programu. Po zku\u0161enosti z p\u0159edchoz\u00edch ro\u010dn\u00edk\u016f, kdy po poledn\u00ed p\u0159est\u00e1vce pro\u0159\u00eddly \u0159ady poslucha\u010d\u016f, by akce byla pouze dopoledne, z\u0159ejm\u011b od 10 do 12 hodin. Term\u00edn bude stanoven na z\u00e1klad\u011b rozvrhu na zimn\u00ed semestr a podle \u010dasov\u00fdch mo\u017enosti hlavn\u00edch vystupuj\u00edc\u00edch.
Plze\u0148 \u2013 Pavel Nov\u00e1k
<\/strong>28. \u00fanora
Valn\u00e1 hromada \u010dlen\u016f a sympatizant\u016f RMK \u010cMS Plze\u0148
<\/strong>M\u00edsto kon\u00e1n\u00ed: velk\u00fd salonek vin\u00e1rny \u00a0U slunce<\/em>
Program:
\u00a0– Pl\u00e1n\u00a0 \u010dinnosti RMK \u010cMS Plze\u0148 na rok 2023\u00a0
\u00a0– Aktuality z \u010dinnosti \u010cMS Praha<\/p>\n\n

19. dubna
Exkurze do TECHTower \u2013 technologick\u00fd park
<\/strong>M\u00edsto kon\u00e1n\u00ed: Modern\u011b revitalizovan\u00fd are\u00e1l na ji\u017en\u00edm okraji Plzn\u011b. Vznikl tam technologick\u00fd park, kter\u00fd nab\u00edz\u00ed z\u00e1zem\u00ed a kancel\u00e1\u0159e pro inovativn\u00ed firmy, technologick\u00e9 odborn\u00edky a za\u010d\u00ednaj\u00edc\u00ed podnikatele.<\/p>\n\n

28. \u010dervna
Tradi\u010dn\u00ed Letn\u00ed klubov\u00e9 setk\u00e1n\u00ed<\/em> pro \u010dleny a sympatizanty \u010cM
<\/strong>M\u00edsto kon\u00e1n\u00ed: p\u0159edzahr\u00e1dka pivnice \u00a0U \u0160vejka<\/em><\/p>\n\n

Pl\u00e1novan\u00fd odborn\u00fd semin\u00e1\u0159 na II. \u010dtvrtlet\u00ed ve spolupr\u00e1ci s Katedrou marketingu Z\u00e1pado\u010desk\u00e9 univerzity uskute\u010dn\u00edme v\u00a0r\u00e1mci akc\u00ed RK \u010cMS ve II. pololet\u00ed<\/p>\n\n

V\u00fdchodn\u00ed \u010cechy \u2013 Kate\u0159ina Kantorov\u00e1<\/strong>
27. 3. 2023<\/strong> \u00a0p\u0159edn\u00e1\u0161ka: Martin Svoboda (Obchodn\u00ed \u0159editel eBR\u00c1NA Pardubice), t\u00e9ma: M\u016f\u017ee marketing m\u011bnit zam\u011b\u0159en\u00ed firmy, navy\u0161ovat v\u00fdkon lid\u00ed uvnit\u0159 a z\u00e1rove\u0148 propsat marketing do lep\u0161\u00edch finan\u010dn\u00edch v\u00fdsledk\u016f?
21. 4. 2023<\/strong> Ocen\u011bn\u00ed nejlep\u0161\u00edch prac\u00ed student\u016f ve spolupr\u00e1ci s J. St\u0159elcem (majitel port\u00e1l\u016f \u00a0vlastnipoznani.cz, vlastnicesta.cz). Studenti navrhovali komunika\u010dn\u00ed strategii a PR aktivity. https:\/\/fes.upce.cz\/kdyz-se-potka-teorie-praxi#main<\/p>\n\n


VII. KLUB U\u010cITEL\u016e MARKETINGU
<\/strong>Prv\u00ed pololet\u00ed roku 2023 bylo ji\u017e n\u00e1vratem k\u00a0standardn\u00edmu programu \u010dinnost\u00ed z\u00a0obdob\u00ed p\u0159ed pandemi\u00ed a dal\u0161\u00edmi krizov\u00fdmi projevy.\u00a0\u00a0<\/p>\n\n

    \n
  1. Ji\u017e pojeden\u00e1ct\u00e9 se klub zapojil do organizace meziuniverzitn\u00ed studentsk\u00e9 sout\u011b\u017ee Mlad\u00fd delf\u00edn<\/strong>, tentokr\u00e1t na t\u00e9ma Jak \u00fasp\u011b\u0161n\u011b komunikovat problematiku energetick\u00fdch \u00faspor pro p\u0159ekon\u00e1n\u00ed krize<\/em><\/strong>. Klub u\u010ditel\u016f marketingu \u010cMS<\/strong> se zapojil do organizace volbou t\u00e9matu, propagac\u00ed, \u00fa\u010dasti v\u00a0hodnot\u00edc\u00ed skupin\u011b i p\u0159ed\u00e1v\u00e1n\u00edm cen v\u00edt\u011bzn\u00fdm t\u00fdm\u016fm v\u00a0r\u00e1mci kv\u011btnov\u00e9ho galave\u010dera Market\u00e9r roku<\/strong>.<\/li>\n
  2. KUM-\u010cMS uspo\u0159\u00e1dal ve spolupr\u00e1ci s\u00a0V\u0160FS klubov\u00fd odborn\u00fd semin\u00e1\u0159 na t\u00e9ma Marketing a reklama v\u00a0proudu \u010dasu<\/em><\/strong>, kter\u00fd se uskute\u010dnil dne 4. kv\u011btna 2023 v\u00a0konferen\u010dn\u00edm centru v\u00a0Praze Vr\u0161ovic\u00edch. Program zahrnoval 6 p\u0159edn\u00e1\u0161ek a moderovan\u00fd diskusn\u00ed panel. Semin\u00e1\u0159e se z\u00fa\u010dastnilo v\u00edce ne\u017e pades\u00e1t host\u016f z \u0159ady \u010desk\u00fdch, slovensk\u00fdch i polsk\u00fdch univerzit a vysok\u00fdch \u0161kol.<\/li>\n<\/ol>\n\n