{"id":8123,"date":"2023-06-21T21:02:21","date_gmt":"2023-06-21T19:02:21","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8123"},"modified":"2023-06-21T21:10:50","modified_gmt":"2023-06-21T19:10:50","slug":"prave-vyslo-19","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-19\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8123\" class=\"elementor elementor-8123\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4720f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4720f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f88349\" data-id=\"f88349\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678ee738 elementor-widget elementor-widget-text-editor\" data-id=\"678ee738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><strong>V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo<strong> 2\/2023<\/strong> na\u0161eho \u010dasopisu <strong>Marketing a komunikace. <\/strong>Jeho t\u00e9matem je <strong>Digitalizace v marketingu<\/strong>. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota <strong>\u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong><a href=\"mailto:info@cms-cma.cz\"><strong>info@cms-cma.cz<\/strong><\/a><strong>, nebo na tel. 732 345 615.<br \/><br \/><a href=\"https:\/\/www.cms-cma.cz\/mk_2-2023_titulka\/\" rel=\"attachment wp-att-8146\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-8146\" src=\"https:\/\/www.cms-cma.cz\/wp-content\/uploads\/2023\/06\/MK_2-2023_titulka-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" \/><\/a><br \/><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>OBSAH<br \/><br \/><\/strong><strong>\u00davodn\u00edk\u00a0 <br \/><\/strong>Ing. Petr Uchytil, MBA<strong><br \/><br \/>Prom\u011bna \u010desk\u00e9ho marketingov\u00e9ho prost\u0159ed\u00ed aneb s\u00edla digitalizace<br \/><\/strong>PhDr. Ladislava Knihov\u00e1, Ph.D., MBA &amp; doc. Ing. Ale\u0161 Hes, CSc.<br \/><br \/><strong>P\u0158\u00cdKLAD Z PRAXE: Um\u011bl\u00e1 inteligence hled\u00e1 \u201eMarket\u00e9ra roku\u201c<br \/><\/strong>Ing. Petr Uchytil, MBA <strong><br \/><br \/>Artificial Intelligence v rozhlasov\u00e9m m\u00e9diu<br \/><\/strong>Rozhovor s Michalem Merendou, programov\u00fdm \u0159editelem Hitr\u00e1dia <strong><br \/><br \/>AI v marketingov\u00e9 agentu\u0159e. Velk\u00e1 v\u011bc nebo jen dal\u0161\u00ed hype?<br \/><\/strong>Bc. Jan Jan\u010da<br \/><strong><br \/>\u010cesk\u00e1 chu\u0165ovka \u2013 zna\u010dka, kter\u00e1 si na nic nehraje u\u017e 15 let<br \/><\/strong>Ing. Josef Sl\u00e9ha, CSc.<strong><br \/><br \/>Marketing a reklama v proudu \u010dasu<br \/><\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc. <strong><br \/><br \/>Um\u011bl\u00e1 inteligence: sp\u00e1sa nebo nebezpe\u010d\u00ed pro lidstvo?<br \/><\/strong>Doc. Ing. Michael Kroh, CSc. <strong><br \/><br \/>Marketingov\u00fd glos\u00e1\u0159<br \/><br \/><\/strong>Recenze: <strong>SPOT\u0158EBN\u00cd IMAGINACE ST\u00c1TN\u00cdHO SOCIALISMU<br \/>REKLAMA V \u010cESKOSLOVENSKU 1948-1989<br \/><\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<strong><br \/><br \/><\/strong>Recenze: <strong>MNOHOTV\u00c1RN\u00c1 MARKETINGOV\u00c1 KOMUNIKA\u010cN\u00cd REALITA<br \/><\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<strong><br \/><br \/>MARKET\u00c9R ROKU 2022<br \/>ofici\u00e1ln\u00ed vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f sout\u011b\u017ee<br \/><br \/>Ze \u017eivota \u010cMS<\/strong><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 2\/2023 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je Digitalizace v marketingu. Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako\u00a0zpr\u00e1vy ze sv\u011bta marketingu, glosy\u00a0i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. Z\u00e1jemci, &#8230; <a title=\"PR\u00c1V\u011a VY\u0160LO!!!\" class=\"read-more\" href=\"https:\/\/www.cms-cma.cz\/prave-vyslo-19\/\" aria-label=\"V\u00edce na PR\u00c1V\u011a VY\u0160LO!!!\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":8146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8123"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=8123"}],"version-history":[{"count":14,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8123\/revisions"}],"predecessor-version":[{"id":8153,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8123\/revisions\/8153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/8146"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=8123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=8123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=8123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}