{"id":8511,"date":"2023-12-19T12:06:02","date_gmt":"2023-12-19T11:06:02","guid":{"rendered":"https:\/\/www.cms-cma.cz\/?p=8511"},"modified":"2023-12-19T12:12:48","modified_gmt":"2023-12-19T11:12:48","slug":"prave-vyslo-21","status":"publish","type":"post","link":"https:\/\/www.cms-cma.cz\/prave-vyslo-21\/","title":{"rendered":"PR\u00c1V\u011a VY\u0160LO!!!"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu,<\/strong><\/p>\n\n

v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2023<\/strong> na\u0161eho \u010dasopisu Marketing a komunikace. <\/strong>Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum<\/strong>.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti<\/strong>.<\/p>\n\n

Z\u00e1jemci, kte\u0159\u00ed nejsou \u010dleny \u010cMS ani pravideln\u00fdmi odb\u011brateli, si mohou \u010dasopis objednat na <\/strong>info@cms-cma.cz<\/strong><\/a>, nebo na tel. 732 345 615.<\/strong>

OBSAH<\/strong><\/p>\n

\u00davodn\u00edk\u00a0
<\/strong>Doc. PhDr. Jitka Vysekalov\u00e1, Ph.D.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

30 let oborov\u00e9 asociace SIMAR \/ 1994-2024\u00a0
<\/strong>Ing. Hana Sv\u011bchotov\u00e1, Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

ESOMAR kongres: co jsem si letos odnesla?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/strong>Ing. Hana Huntov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Jak v\u00fdzkum p\u0159isp\u00edv\u00e1 k\u00a0vy\u0161\u0161\u00ed efektivnosti komunikace v\u00a0posledn\u00edch 30 letech
<\/strong>Mgr. Michaela \u0160tenglov\u00e1, Mgr. Hana Volekov\u00e1, Mgr. Michal Je\u017eek\u00a0 <\/p>\n

Marketingov\u00fd v\u00fdzkum jako pr\u016fvodce zna\u010dek na cest\u011b k\u00a0udr\u017eitelnosti
<\/strong>Ing. Tereza Hor\u00e1kov\u00e1\u00a0 <\/p>\n

Inovace v medi\u00e1ln\u00edch v\u00fdzkumech
<\/strong>Josef Fi\u0161er, P\u0159emysl \u010cech\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Jak na lep\u0161\u00ed vizu\u00e1ly s\u00a0vyu\u017eit\u00edm AI
<\/strong>Ing. Petra V\u00ed\u0161kov\u00e1, Mgr. Pavel Urban\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Neuromarketingov\u00fd v\u00fdskum efektivity strategickej komunik\u00e1cie v \u0161t\u00e1tnej <\/strong>spr\u00e1ve\u00a0
<\/strong>Prof. PhDr. Lucie Sp\u00e1lov\u00e1, Ph.D., Ing. Dar\u00e1zs Tam\u00e1s\u00a0\u00a0\u00a0\u00a0 <\/p>\n

V\u00fdvoj m\u011b\u0159en\u00ed sledovanosti televize nyn\u00ed a\u00a0budoucnost
<\/strong>Petr Maty\u00e1\u0161t\u00edk\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

UX Research aneb tipy na minim\u00e1ln\u00ed \u017eivotaschopn\u00fd u\u017eivatelsk\u00fd
v\u00fdzkum v\u00a0kontextu bankovn\u00ed aplikace\u00a0
<\/strong>Ing. Petra J\u00edlkov\u00e1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Na sc\u00e9nu p\u0159ich\u00e1z\u00ed chatbot – Revolu\u010dn\u00ed n\u00e1stroj pro identifikaci ide\u00e1ln\u00edho
z\u00e1kazn\u00edka a\u00a0hodnocen\u00ed obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed\u00a0
<\/strong>PhDr. Ladislava Knihov\u00e1, Ph.D., MBA\u00a0\u00a0\u00a0\u00a0<\/p>\n

Z PRAXE: Inspirativn\u00ed p\u0159\u00edstup k\u00a0odpov\u011bdn\u00e9mu podnik\u00e1n\u00ed – Tesco pro planetu
<\/strong>Michal Va\u0148\u00e1\u010dek\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Z PRAXE: Bo\u017ekov Republica: Revolu\u010dn\u00ed \u0159ada lok\u00e1ln\u00edch rum\u016f slav\u00ed jubileum
<\/strong>Michal Jakl\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Research Got Talent: \u010desk\u00fd t\u00fdm si odnesl zlatou trofej z\u00a0glob\u00e1ln\u00edho kl\u00e1n\u00ed\u00a0
<\/strong>Ing. Hana Huntov\u00e1, Ing. Hana Sv\u011bchotov\u00e1 \u00a0\u00a0 <\/p>\n

Recenze: Marketingov\u00fd v\u00fdzkum \u2013 teorie a\u00a0praxe
<\/strong>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.\u00a0\u00a0 <\/p>\n

Marketingov\u00fd glos\u00e1\u0159<\/strong>

<\/em>ZE \u017dIVOTA \u010cMS\u00a0<\/strong><\/p>\n



<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u00e1\u017een\u00ed \u010dlenov\u00e9 \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti, mil\u00ed p\u0159\u00e1tel\u00e9, kolegov\u00e9, p\u0159\u00edznivci marketingu, v minul\u00fdch dnech vy\u0161lo \u010d\u00edslo 4\/2023 na\u0161eho \u010dasopisu Marketing a komunikace. Jeho t\u00e9matem je\u00a0 Marketingov\u00fd v\u00fdzkum.\u00a0 Odborn\u00e1 ve\u0159ejnost i p\u0159\u00edznivci marketingu v n\u011bm najdou jako v\u017edy zaj\u00edmav\u00e9 studie na toto t\u00e9ma, stejn\u011b jako zpr\u00e1vy ze sv\u011bta marketingu, glosy i zpravodajstv\u00ed ze \u017eivota \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti. … \u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":8517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8511"}],"collection":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/comments?post=8511"}],"version-history":[{"count":8,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8511\/revisions"}],"predecessor-version":[{"id":8521,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/posts\/8511\/revisions\/8521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media\/8517"}],"wp:attachment":[{"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/media?parent=8511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/categories?post=8511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cms-cma.cz\/wp-json\/wp\/v2\/tags?post=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}